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Program Overview

The Bachelor in Information Systems (Business Analytics) program prepares students for careers in data analytics by combining information systems principles with advanced analytics techniques. The curriculum includes specialized courses and offers hands-on experience through real-world projects and internships, along with opportunities for industry-recognized certifications. With strong industry ties and government support, graduates are well-positioned to meet the growing demand for business analytics professionals in Malaysia's digital economy.

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Mulyana Saripuddin
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3 views

Program Overview

The Bachelor in Information Systems (Business Analytics) program prepares students for careers in data analytics by combining information systems principles with advanced analytics techniques. The curriculum includes specialized courses and offers hands-on experience through real-world projects and internships, along with opportunities for industry-recognized certifications. With strong industry ties and government support, graduates are well-positioned to meet the growing demand for business analytics professionals in Malaysia's digital economy.

Uploaded by

Mulyana Saripuddin
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Program Overview

In today's data-driven world, the demand for skilled professionals who can interpret
and leverage data is skyrocketing. Business accross industries are increasingly
turning to data analytics for decision-making, improving efficiency as well as
fostering innovation. If you are looking to carve out a relevant and promising career
at the intersection of technology and business, our Bachelor in Information Systems
(Business Analytics) is the perfect fit.

The Bachelor in Information Systems (Business Analytics) (Hons.) is a specialized


undergraduate programme designed to equip students with the essential skills and
knowledge required to excel in the field of business analytics. By integrating core
principles of information systems with advanced business analytics techniques, the
program prepares graduates to become proficient in analyzing complex data sets,
making data-driven decisions, and effectively communicating insights to derive
business success. Real-world projects and internships are integral parts of the
program, providing hands-on experience in applying theoretical knowledge to
practical scenarios.
Curriculum Highlights
The program’s curriculum is continously updated to reflect the latest industry trends
and technologies, ensuring that graduates are well-prepared to tackle real-world
challenges in business analytics. The program features a range of specialized
courses which includes:

 Business Analytics
 Information Visualization
 Data Governance and Management
 Business Intelligence
 Data Engineering
 Text Analytics
 Business Statistics
 Database Management and Administration
 Enterprise Architecture

Upon successful completion of the program, students have the opportunity to earn
industry-recognized certifications which includes Google Analytics, Google Cloud,
SAP Certificate and Attendance as well as CISCO certification.
Career Opportunities

Expert Faculty
-numbers of experienced professionals.
- real-world applications through works on case studies and projects that mirror
actual business challenges.
selling point in here.
Industry and Government Support
The strong ties to leading companies can provide students with unparalleled
internship and networking opportunities.

As Malaysia pushes towards digitalization, business analytics experts are at the


forefront of this transformation. They assist organizations in integrating advanced
analytics tools and technologies, ensuring that businesses can leverage data to drive
innovation and adapt to changing market conditions. The Malaysian government has
been proactive in promoting data analytics as part of its economic development
strategy. Business analytics experts contribute to national initiatives by providing
insights that inform policy decisions and enhance public services, aligning with
Malaysia’s vision for a digital economy.

Demand And Job Market


In a popular article posted at Harvard Business Review in 2012, Data Scientist Is
The Sexiest Job in 21st Century. 10 years later, another article entitled 'Is Data
Scientist Still The Sexiest Job of the 21st Century?' highlights "Startups and tech
firms in those areas seemed to want all the data scientists they could hire."

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