Introduction to Advanced Management Accounting (2)
Introduction to Advanced Management Accounting (2)
Today management can no longer afford to wait up to the end of a year to know the
results of the day-to-day transactions. The effect of each business transaction should be made
available on a routine basis. The approach has changed the role of accounting from a mere
device of recording to a powerful tool of forecasting, budgeting, budgetary control etc. This
changing dimension of accounting has led to the development of the technique of
"Management Accounting".
The increase in size and complexity of business and the application of sophisticated
modem technology have resulted in the separation of ownership and management. The modem
managers need meaningful and timely data for their primary function-decision making. Though
the financial accounting conveys meaningful information to the outsiders, (e.g. Shareholders,
creditors etc.), it fails to communicate valuable and varied information to the management.
Financial accounting furnishes a good deal of factual information, but not of much use in the
current management perspective. Thus, accounting information should be recorded and
presented in the form of reports at such frequent intervals, as the management may want.
Meaning
Management accounting also is known as managerial accounting. Management
Accounting can be referred to as "a system of accounting for management", which provides
necessary information to the management for discharge of its functions. These functions
include planning, organizing, directing, controlling and decision making. Management
accounting assists the management to carry out these functions more efficiently in a systematic
manner.
DEFINITION
Management Accounts comprised of two words ‘Management’ and ‘Accounting’. It means the
study of the managerial aspect of accounting. The emphasis of management accounting is to
redesign accounting in such a way that it is helpful to the management in the formation of
policy, control of execution and appreciation of effectiveness. Management Accounts of recent
origin. This was first used in 1950 by a team of accountants visiting
U.S.A under the auspices of Anglo-American Council on Productivity. Some of the important
definitions of management accounting are:
The Institute of Chartered Accountants of England and Wales: "Any form of accounting
which enables a business to be conducted more efficiently can be regarded as management
accounting."
Robert N. Anthony: "Management accounting is concerned with accounting information that
is useful to management."
The Institute of Chartered Accountants of India: "Such of its techniques and procedures by
which accounting mainly seeks to aid the management collectively."
The Report of the Anglo-American Council of Productivity (1950) has also given a
definition of management accounting, which has been widely accepted. According to it,
"Management accounting is the presentation of accounting information in such a way as to
assist the management in creation of policy and the day to day operation of an undertaking".In
short, management accounting can be defined in simple words as "accounting for effective
management."
NATURE OR CHARACTERISTICS
Provides accounting information: Management accounting involves presentation of
accounting information in such a way that it is suitable to the management
Forecasting: It helps in planning for the future course of action.
Decision making: It provides necessary information to top management for taking various
decisions.
Internal accounting: It is concerned with the provision of information to the
management to make better decisions.
Quantitative and qualitative information: It deals with both quantitative as well as
qualitative information.
Techniques and concepts: It uses special techniques and concepts to make the accounting
data more useful (e.g.: Marginal Costing, Cost-Volume-Profit Analysis etc.)
Multi-disciplinary: It is a combination of several disciplines such as financial accounting,
cost accounting, operations research, statistics, economics etc.
Cause and Effect Analysis: It attempts to test the "cause" and "effect" relationship of
different variables. For e.g.: if there is a loss, the reasons for the loss are looked in to.
No fixed norms: it has any fixed set of rules and formats, like that of financial accounting.
The analysis of data depends upon the purpose and person using it.
Management-oriented: It is an accounting for the use of management.
Increase efficiency: It enables the management to select that alternative which is more
profitable. In this way, it increases the efficiency of the business.
Arts and science: It may be regarded partly as a science and partly as an Art. It is the science
of ‘Quantifying and summarizing’ and Art of ‘Interpreting’ accounting data.
Management accounting uses various tools and techniques to help managers to take
better decisions. All the tools or techniques may be classified into Descriptive tools, Analytical
tools, Diagnostic tools, Predictive tools and Prescriptive tools.
1. Descriptive tools: The descriptive analysis offers an answer to “What happened”.
This analysis provides a solution in a pre-determined manner. For example, reporting client
revenue for the previous year or conducting financial ratio to compare role on historic
performance using visualization and text mining tools. Following are the important descriptive
tools: -
1.1. Historical cost accounting: It means that costs are recorded after being incurred.
This is used for comparing with predetermined costs to evaluate performance. Cost
accounting presents cost data in product wise, process wise, department wise, branch wise
and the like. These cost data are compared with predetermined one. This comparison of two
costs enables the management to decide the reasons responsible for the difference between
these costs. Historical cost accounting means that the date of their emergence is divided.
Probably the importance of cost data is not so much. But the importance of historical instrumentsfor
the success of the management accounting is very high. Management accounting has
historically been very successful. Because its history is very big and in the coming years it will
be much more historically whatever it has been valued.
1.2. Auditing: The main task of auditing is to find out the errors and deception as well
as to check and verify the property and liability. Therefore, Auditing involves financial audit,
cost audit, management audit, tax audit and internal audit. The purpose of the audit is to check
the purity of the cost articles, while the purpose of the management audit is to increase the
manager’s work efficiency.
2. Analytical tools: Analytical tools are used to analyze the business activities and
measure the performance of business. These tools help to analyze liquidity, solvency,
profitability, efficiency etc. of the business.
2.1. Ratio Analysis: It is used to management in the discharge of its basic functions of
forecasting, planning, coordination, communication and control. It paves the way for effective
control of business operations by undertaking an appraisal of both the physical and monetary
targets.
2.2. Standard Costing: Standard costing is predetermined cost. It provides a yard stick
for measuring actual performance. It is used to find the reasons for the deviations if any. This
is an important technique for control costs. Based on the average efficiency of any sub-
processor process, the modification is determined beforehand. And when the work is almost
finished, the cost is measured by standard cost and actual cost, by detecting and analyzing the
reasons for these details then Corrective action will be taken. Just before starting the work, we
put an estimate of it or set the amplitude so that we can know how much quantity is to use.
Therefore, there is also a technique within the technique of management accounting; the cost
of the cost is determined by many heads of business.
2.3. Budgetary Control: Under Budgetary control techniques, future financial needs
are estimated and arranged according to an orderly basis. It is used to control the financial
performances of business concern. Business operations are directed in a desired direction.
Budgetary control is a technique for managing and accounting control. By the creating a
budget, different responsibilities are divided into different workers. In addition when real
results are known, if they are compared to the target set in the budget, and efforts are made to
keep departmental workers in line with the budget.
3. Diagnostic tools: Diagnostic tools are used to discover or determine why something
has happened. In other words, diagnostic tools give answer to “how did it happen”. Important
diagnostic tools are Fund flow analysis and Cash flow analysis.
3.1. Fund Flow Analysis: This analysis find out the movement of fund from one period
to another. Moreover, this analysis is very useful to know whether the fund is properly used or
not in a year when compared to the previous year. The working capital changes and funds from
operation are also finding out through this analysis.
3.2. Cash Flow Analysis: The movement of cash from one period to another can be
finding out through this analysis. Besides, the reasons for cash balance and changes between
two periods are also find out. It studies the cash from operation and the movement of cash in a
period.
4. Predictive tools: Predictive tools are used to predict the future. These tools give the
answer “what is likely to happen?” Important predictive tools include MIS, KPIs, simulation,
and balance scorecards, demand forecasting, statistical and graphical techniques, regression
analysis etc.
4.1. Management Information System: The free flow communication within the
organization is essential for effective functioning of business. Hence, the management can
design the system through which every employee of an organization can assess the information
and used for discharging their duties and taking quality decisions. The management
information system is meant to inform the management about the functioning of the business
or other important facts which must be taken into consideration by the management. In this
work, yet the report description diagram or graphical performance, charts, etc. are used. Thus,
within the business, there are different types of different managers and most differently we get
information. All of these are put together in a format so that they can get data from the correct
analysis.
4.2. simulation: simulation methods are widely used as powerful tools within
management accounting and management control: for example, the use of simulation for
evaluating operational and financial risks has a long tradition, simulation helps to estimate
errors incorporated in accounting numbers; and in a nutshell, what-if analyses and sensitivity
analyses are simulative approaches for figuring out the effects of changes in parameters on
relevant performance measures. Keeping this in mind, simulation could be supposed to become
even more relevant within management accounting and control since the need for tools
reasonably increases which are capable to deal with uncertainty, complexity and dynamics.
4.3. A key performance indicator (KPI): A key performance indicator (KPI) is a core
metric used by a business to monitor its progress toward achieving key goals and financial
outcomes. KPIs will vary by industry, due to differences in their operational and financial
structures. Among the more common KPIs related to finances are a firm's gross margin, net
profit, current ratio, and debt to equity ratio. KPIs related to operations are more varied. For
example, a warehouse could measure fulfillment days, while a retail store could measure
period-to-period changes in sales, a website could measure page views, a human resources
department could track gender diversity, a call center could measure employee turnover, and
a hospital could track emergency room wait times. Different functions of a business may have
different KPIs. For example, the sales manager may be most concerned with changes in the
sales backlog, while the production manager focuses on the customer order fulfillment rate,
and the customer service manager deals with the number of customer complaints settled on the
first contact, as well as the number of customers who hang up while on hold. Further, the
marketing manager may monitor the acquisition cost of each incremental customer gained.
4.6. Statistical and graphical techniques: The management accountant uses various
statistical and graphical techniques in order to make the information more meaningful and
presentation of the same in such form so that it may help the management in decision- making.
The techniques used are Master Chart, Chart of Sales: and Earnings, Investment Chart, Linear
Programming, Statistical Quality Control, etc.
Management accounting skills have changed as per business requirements and agility. Today
there is a requirement of a Management Accountant who can derive actionable insights from
data on a real-time basis. Some of the top Management Accounting skills expected today are:
1. Predictive Skills: Artificial Intelligence and Machine Learning are some of the
catalyst that has transformed the nature of Management Accounting. In the previous years,
Management Accountants were more involved with data, presentation and analysis. However,
today the role has evolved. They are now expected to understand the business deeply and
predict the impact of various factors on the operations. Today, it makes more sense for a
Management Accountant to be futuristic in his dealings rather than just analyzingthe numbers
in hindsight.
3. Numerical skill: Numerical skill is one of the very basic skills needed for a career in
accounting. Such number crunching skills are built around basic mathematical skills wherein
you can demonstrate your ability to understand and analyze numerical information and draw
meaningful conclusions in order to arrive at the right decision. As an accountant, you will be
engaged in preparing various financial reports. You should be well versed with numbers so that
you are able to connect the figures in the income statement to that of the cash flow or to the
balance sheet.
The role of the management accountant is to perform a series of tasks to ensure their company's
financial security, handling essentially all financial matters and thus helping to drive the business's
overall management and strategy. Management accountants are key figures in determining the status
and success of a company. For management accounting must help accomplish the three strategic
objectives of quality, cost, and time to have strategic significance by providing information that, first,
links the strategic objectives of an organization. Strategic Management Accounting especially is used
to check up on competition and one requires being vigilant and up-to-date when it comes to leadership
in brand market. Traditional management accounting fell short in the subject of the fact that it fails to
assess the relative cost positions of competitors; concentrates on the manufacturing and neglects the
high cost post-conversion activities, it ignores the impact of other activities; over-reliance on existing
accounting systems. Adding the strategic viewpoint to traditional management accounting required the
role of accounting to extend in two directions. First, using strategic cost analysis, cost be incorporated
and aligned into strategy. Secondly, to make certain the cost structure of competitors and keep an eye
on changes that occurs over a period of time. Thus one could arrive at the cost of value-added functions
given to customers as well as the cost of a certain product feature provided by a company’s product.
The strategic role of management accountant may be understood from the following points:
1. Strategic planning: Strategic planning is the logical process used to arrive at a vision
for the future. This vision is then broken down into a series of manageable steps that can be followed
in order to achieve the desired corporate direction. These action items are widely disseminated through
the organization, so that employees are consistently engaged in activities that will force the
organization in the direction of achieving the plan. The basic steps followed in strategic planning are
as follows:
Strategic planning is typically directed at where an organization should be a number of years from now.
This longer duration differs from the tactical orientation followed by most organizations, which are
more concerned with simply following the direction indicated by the annual budget. The ideal strategic
plan is intended to bring a business into a competitive stance that cannot be easily attacked by
competitors, and which allows it to generate above- average profitability for an extended period of
time. The plan should also anticipate how long this enhanced competitive position will last, so that it
can be adjusted to shift the business into an ongoing series of competitively robust positions.
Strategic planning is the primary responsibility of the senior management team. More junior staff may
contribute ideas to the process, but senior managers are expected to formulate the plan and ensure that
it is implemented. These managers must also maintain a high level of awareness regarding changes in
the competitive landscape, so that they can adjust the strategic plan on an ongoing basis to ensure that
the organization's expected future position aligns with the current and expected competitive landscape.
3. Creating acquisition strategy: The management accountant plays a vital role in the
acquisition process from the strategic planning phase where objectives are defined to the integration of
the infrastructure of the two organizations after the merger is complete. As companies continue to
compete and attempt to gain an economic advantage, mergers and acquisitions will provide a vehicle
for the management accountant to display his or her skills and values. A strategically sound investment
is the result of a venture in which input is provided by numerous individuals within the company,
including the management accountant. More important, however, is the recognition that the
implementation of ethical principles and an appreciation of the effects on the various constituents in a
merger will aid in restoring the corporate merger as a viable and ethical option in the future growth of
the economy. The approach of many businesses in considering Mergers and Acquisitions will be a
more strategic and reasoned procedure with special consideration of the ethical consequences on the
many parties affected. The management accountant is in a position to contribute his expertise in the
analysis of acquisition strategy. The need to determine whether acquisition or internal growth is more
efficient in reaching long term goals requires accounting expertise and studied analysis of each
company's situation. In certain instances, synergies may be obtained or developed which may result in
creating an even more advantageous position for the acquiring company. The management accountant
should be poised to provide insight into the determination of an appropriate strategy during the various
stages of analysis from the defining of objectives to the integration of the companies, if a merger is
consummated.
The management accountant plays a vital role in the decision-making process of the
organization. He is variously known as Controller of Finance, Financial Controller, Financial Advisor
or Chief Accounts Officer, etc. He is responsible for the installation, development and efficient
functioning of the management accounting system. He plays an important role in gathering, compiling,
reporting and interpreting internal accounting information. He designs the framework of the financial
and cost control reports in order to satisfy the information needs of different levels of management. He
computes the variances by comparing the actual performance with standards or budget estimates and
interprets the results of operations to all levels of management and to the owners of the business. The
management accountant occupies a pivotal position in the organization. He performs staff function and
also has line of authority over the accountants and other employees in his office. He educates the
executives on the need for controlling information and on the ways of using it. He sifts the relevant
information from the irrelevant and reports the same in an intelligible form to the management and
sometimes to interested external parties. However, his job is limited to provision of required
information in a comprehensive as well as reliable form to the management for decision-making
purposes. But the actual decision-making responsibility lies with the management.
The functions of management accountant depend upon his status in the organization, experience
and capacity of the management accountant. On this basis, the functions of management accountant are
briefly explained below.