Java Licensing

LOGO GUID EL IN ES
TA BLE OF CO N T EN T S

IN T RODUC T ION 3

LOGO US AGE OV ERV IE W 4

OFFICI A L COLOR PA LE T T E 5

COLOR A N D BACKGROUN D US AGE 6

OFFICI A L T Y PEFACES 7

MINIMUM SIZE 8

CLE A R SPACE 9

UN ACCEP TA BLE US AGE 10

SPECI A L US AGE 11

RESOURCES 12

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Last Updated August 24, 2016

Java Licensing Logo Guidelines 2

IN T RO DU C T IO N

Java runs on more than 850 million personal computers and on billions of devices

worldwide. Ten million developers have created Java applications in all major

industries. The following guidelines provide information about the Java licensing

logos that are available for use in conjunction with your Java products and how and

where you may use those logos.

To qualify to use any Java licensing logo, you must meet the requirements of the

appropriate logo program for each product or medium on which you use that logo.

For more information on those requirements, please email [email protected]

Java Licensing Logo Guidelines 3

LO GO US AGE OV ERV IE W

In all new productions and printings of your products and related marketing materials, use the logo that correctly
represents your product’s qualification, and follow these guidelines. The Java Powered, Java Compatible, and Java
Compatible Enterprise Edition licensing logos are intended for use on a physical product and its documentation and
packaging, or as a descriptor on a product’s boot-up or information screen. Any use on websites and/or marketing
materials must be closely tied with a description of the qualifying product.

Unlike the Java Powered, Java Compatible, and Java Compatible Enterprise Edition licensing logos, which indicate product
compliance, the Java Licensee logo indicates that a company is licensing Java technology from Oracle and does not convey
product compliance. The Java Licensee logo is not to be used on products. Licensees may use the Java Licensee logo on
materials such as their corporate website or collateral.

These guidelines outline rules for correct presentation of the appropriate logos in a variety of applications and media. In the
following examples, Java licensing logos are used interchangeably to illustrate key concepts. These concepts apply to all of
the licensing logos, not just the one shown in a given example. Java licensing logos may be used only in accordance with
these directives. All other use is prohibited by Oracle.

Java Licensing Logo Guidelines 4

O FFICI A L COLOR PA L E T T E

Color is one of the most effective elements for ensuring a clear and consistent presentation of the logo and is essential to
maintaining a strong worldwide brand.

Java licensing logos’ official color palette consists of Java Orange and Java Blue. Consistent use of the official color palette
is essential.

The logo must never be reproduced in any colors other than those specified in this guide.

PRIM A RY PA L E T T E

Java Blue Java Orange

Pantone C PMS 633 C Pantone C PMS 144 C

Pantone U PMS 314 U Pantone U PMS 130 U
Process C100 M5 Y10 K36 Process C0 M52 Y100 K0
RGB R0 G115 B150 RGB R237 G139 B0
Hex 007396 Hex ED8B00

Java Licensing Logo Guidelines 5

COLOR A N D BACKGROU N D US AGE

The logo is available as a color graphic, using Java Orange and Java Blue. The use of the logo in Java Orange and
Java Blue on a white back ground is preferred. Please refer to page 5 for color specifics.

The logo is also available in white for use on a Java Blue, Java Orange, or black background, and in black for use
on a white background. Always ensure the logo is legible.

Note: The blue, orange, and black background displayed on this page are for staging purposes only, to illustrate how
the Java licensing logo appears when placed on those colors, and are not part of the logo.

COLOR ( W HI T E BACKGROU N D) BL ACK- A N D - W HI T E ( W HI T E BACKGROU N D)

RE V ERSED LO GO O N COLOR BACKGROU N D

Java Licensing Logo Guidelines 6

O FFICI A L T Y PEFACES

Sun is the official typeface of Java. To establish visual hierarchy in complex graphic communications, alternative weight
variations may be used for text and support typography. When used consistently, typography helps unify and strengthen
Java brand communications.

Note that for Microsoft PowerPoint, we use Calibri. For Microsoft Word and online applications, we use Arial.

Sun Extra Light Calibri Regular*

Sun Light Arial Regular **
*For use in Microsoft PowerPoint

Sun Regular **For use in Microsoft Word and online

Sun Semi Bold

Sun Bold
Sun Extra Bold

Java Licensing Logo Guidelines 7

MINIM UM SIZE

The Java licensing logo should always be large enough to ensure legibility. There is a print (printed materials) and a pixel
(onscreen) minimum-size requirement to ensure readability at reduced sizes.

The minimum size is measured by the width of the cup icon and the word Java. In printed materials, the cup icon and Java
portion of the logo must be a minimum of 17 mm in width for the horizontal version, and 10 mm for the stacked version.
When displayed onscreen, the cup icon and Java must be a minimum of 96 pixels in width for the horizontal version, and
57 pixels for the stacked version.

MINIM UM SIZE

17 mm / 0.67 in. (print) 10 mm / 0.4 in. (print)

96 pixels (onscreen) 57 pixels (onscreen)

Java Licensing Logo Guidelines 8

CLE A R SPACE

The logo should be given optimal staging in layouts. Minimum clear space has been established as equal to the height of
the v in Java (see diagram at left). Never use less than the minimum clear space. Clear space is always relative to the size
of the logo.

Clear space [x] is equal to

X X
the height of the v in Java.

X X

X X X X

X X X X

X X

X X

X X X X

X X
X X

Java Licensing Logo Guidelines 9

U N ACCEP TA BL E US AGE

Design and usage standards ensure that the Java logo brand identity is instantly recognizable however and wherever
it is used. You must follow brand guidelines carefully and avoid unauthorized variations such as those displayed here.

Do not change the color of the logo. Do not use the old logo. Do not create a one-color logo with other
Java or Oracle colors.

Do not create a red logo. Do not make a pattern out of the Java logo. Do not stretch the Java logo.

Do not create a three-dimensional version of the Do not use the Java logo with a drop shadow. Do not use the Java logo at an angle;
Java logo in a two-dimensional format. it must always be displayed horizontally.

Do not place the Java logo on a four-color Do not place the logo on a red background. Do not allow colors to vibrate.
photograph.

Java Licensing Logo Guidelines 10

SPECI A L US AGE

Third parties may license the use of the Java icon for approved uses after completing a trademark license for a
specified use.

The approved uses for this icon are:

• On mobile or desktop devices, to indicate a menu of all Java applications

• On mobile devices, to indicate that Java technology is running on the mobile device

The icon is not to be used to represent that a third party’s application is written in the Java programming language.

Prior approval for use of the Java icon should be obtained from the Java brand team by emailing them the intended use
and/or a picture of the intended use at [email protected]

CL E A R S PACE MINIM U M SIZE

12.7 mm / 0.5 in. (print)

X
16 pixels (onscreen)

Clear space [x] is equal

to the height of the top
three horizontal strokes
of the cup.

Logos are not shown in actual size.

Java Licensing Logo Guidelines 11

RESOURCES
THE OR ACLE BR A ND

IN T ER N A L

Oracle’s Brand Creative team provides a one-stop resource for corporate branding assets and guidelines. Please visit the
links listed below to access approved Oracle logos, graphics, and templates; style guidelines; the official list of approved
Oracle product names; and more.

Branding site home page: Oracle templates:

my.oracle.com/site/mktg/creative/creative my.oracle.com/site/mktg/creative/templates

Oracle logos: Resources including the official

my.oracle.com/site/mktg/creative/logos Oracle product names list and Oracle style guide:
my.oracle.com/site/mktg/creative/resources
Oracle graphics:
my.oracle.com/site/mktg/creative/graphics

E X T ER N A L

Oracle provides trademark, copyright, and other important brand information and resources on its external website.
If you do not have access to our internal branding site, please visit the links below.

Third-party usage guidelines for Oracle trademarks: Oracle PartnerNetwork marketing resources:
oracle.com/us/legal/third-party-trademarks oracle.com/partners/en/most-popular-resources

Third-party usage guidelines for Oracle logos:

oracle.com/us/legal/third-party-logos

CO N TAC T S

For assistance locating editorial brand resources:

[email protected]

For assistance locating design brand resources:

[email protected]

To request a new brand asset, go to:

my.oracle.com/site/mktg/creative/resources
and click the Job Request Tool link.

Java Licensing Logo Guidelines 12