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DBM Syllabus

The document outlines the course structure for 'Digital Business Management' at Savitribai Phule Pune University, detailing objectives, outcomes, and content across six units. Key topics include digital business concepts, e-commerce strategies, digital business support services, risk management, and e-business strategy formulation. Learning resources include textbooks, reference materials, and MOOCs to enhance understanding of digital business practices.

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Shravani Karnik
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29 views3 pages

DBM Syllabus

The document outlines the course structure for 'Digital Business Management' at Savitribai Phule Pune University, detailing objectives, outcomes, and content across six units. Key topics include digital business concepts, e-commerce strategies, digital business support services, risk management, and e-business strategy formulation. Learning resources include textbooks, reference materials, and MOOCs to enhance understanding of digital business practices.

Uploaded by

Shravani Karnik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Savitribai Phule Pune University

Fourth Year of E & Tc Engineering (2019 Course)


404194: Digital Business Management
Examination Scheme: Credit Examination Scheme:
Tutorial: 02 Hrs. / Week 02 Term Work: 50 Marks
Prerequisite Courses, if any:
1. Project Management
Companion Course, if any:
1. Digital Marketing
Course Objectives:
1. To familiarize with digital business concept.
2. To acquaint with E-commerce.
3. To give insights into E-business and its strategies.
Course Outcomes: On completion of the course, learner will be able to
CO1: Identify drivers of digital business.
CO2: Illustrate various approaches and techniques for E-business and management.
CO3: Prepare E-business plan.
Course Contents
Unit I Introduction to Digital Business 4 Hrs.
Introduction, Background and current status, E-market places, structures, mechanisms, economics and
impacts. Difference between physical economy and digital economy.
Drivers of digital business: Big Data & Analytics, Mobile, Cloud Computing, Social media, BYOD,
and Internet of Things (digitallyintelligent machines/services), Opportunities and Challenges in Digital
Business,
Mapping of Course
CO1: Identify drivers of digital business.
Outcomes for Unit I

Unit II Overview of E-Commerce 8 Hrs.


E-Commerce: Meaning, Retailing in e-commerce-products and services, consumer behavior, market
research and advertisement, B2B-E-commerce-selling and buying in private e-markets, public B2B
exchanges and support services, e-supply chains, Collaborative Commerce, Intra business EC and
Corporate portals. Other E-C models and applications, innovative EC System-From E- government
and learning to C2C, mobile commerce and pervasive computing EC Strategy and Implementation-
EC strategy and global EC, Economics and Justification of EC, Using Affiliate marketing to promote
your e- commerce business, Launching a successful online business and EC project, Legal, Ethics
and Societal impacts of EC
Mapping of Course CO2: Illustrate various approaches and techniques for E-business and
Outcomes for Unit II management.

Unit III Digital Business Support Services 3 Hrs.


e-CRM, e-SCM, ERP as e business backbone, Knowledge Tope Apps, Information and referral
system:
Application Development: Building Digital business Applications and Infrastructure
Mapping of Course CO2: Illustrate various approaches and techniques for E-business and
Outcomes for Unit III management.
Unit IV Managing E-Business 4 Hrs.
Managing Knowledge, Management skills for e- business, Managing Risks in e business. Security
Threats to e-business -Security Overview, Electronic Commerce Threats, Encryption, Cryptography,
Public Key and Private Key Cryptography, Digital Signatures, Digital Certificates, Security Protocols
over Public Networks: HTTP, SSL, Firewall as Security Control, Public Key Infrastructure (PKI) for
Security, Prominent Cryptographic Applications.
Mapping of Course CO2: Illustrate various approaches and techniques for E-business and
Outcomes for Unit IV management.

Unit V E-Business Strategy 3 Hrs.


E-business Strategic formulation- Analysis of xternal environment, Selection
of strategy, E-business strategy into Action, challenges and E-Transition
CO2: Illustrate various approaches and techniques for E-business and
Mapping of Course
management.
Outcomes for Unit V
CO3: Prepare E-business plan.

Unit VI Materializing e-business: 2 Hrs.


From Idea to Realization-Business plan, Case Studies.

Mapping of Course
CO3: Prepare E-business plan.
Outcomes for Unit VI

Learning Resources
Text Books:
1. Urmi Dutta, Neha Somani, E-Commerce & Business Communication , Oxford University Press
2. Elias M. Awad, E-commerce from vision to fulfilment 3rd Edition, Prentice Hall India
3. Dave Chaffey, Digital Business and E-Commerce Management , 6th Edition, Pearson
4. Colin Combe, Introduction to E-business: Management and Strategy , 1st Edition , Elsvier
5. Eloise Coupey, Digital Business Concepts and Strategy , 2nd Edition , Pearson
Reference Books:

1. Vinocenzo Morabito, Trend and Challenges in Digital Business Innovation Springer


2. Erika Darics, Digital Business Discourse , Palgrave Macmillan
3. E-Governance-Challenges and Opportunities , Proceedings in 2nd International
Conference theory and practice of Electronic Governance
4. Perspectives the Digital Enterprise A framework for Transformation , TCS
Consulting Journal Vol. 5
5. Measuring Digital Economy-A new perspective , OECD Publishing
DOI: 10.1787/9789264221796-en
MOOCs / NPTEL:

1. Coursera Course on Digital Business Specialization


Link of the course: www.coursera.org/specializations/digital-business

2. NPTEL Course on E-Business by Prof. Mamta Jenamani IIT Kharagpur


Link of the course: https://nptel.ac.in/courses/110105083

List of Tutorials to be carried out

1. Compare conventional business with e- business based on structure,


mechanisms and economics.

2. Discuss the role of Big Data and Data Analytics in Digital Business
Management.

3. Review various Opportunities and Challenges in Digital Business.

4. Prepare a report on societal impacts of Digital Business.

5. Review various security aspects of Digital Business.

6. Discuss the various steps for executing the business plan digitally.

7. Develop a strategy for E-Business for selling a product online.

8. Discuss a typical case study of any one Digital Business.

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