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Assignment Three

This document outlines the assessment details for the module 'Introduction to Public Relations' at the University of South Africa, including instructions for submission and formatting. It consists of five compulsory questions covering topics such as systems theory, internal communication, and media relations, with a total mark of 45. Students must adhere to strict guidelines regarding plagiarism, submission format, and technical presentation requirements.

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19 views

Assignment Three

This document outlines the assessment details for the module 'Introduction to Public Relations' at the University of South Africa, including instructions for submission and formatting. It consists of five compulsory questions covering topics such as systems theory, internal communication, and media relations, with a total mark of 45. Students must adhere to strict guidelines regarding plagiarism, submission format, and technical presentation requirements.

Uploaded by

zamatutoring
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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UNIVERSITY OF SOUTH AFRICA

COLLEGE OF HUMAN SCIENCES

DEPARTMENT OF COMMUNICATION SCIENCE

Name of module: Introduction to Public Relations

Module code: DPR1503

Assessment: 03

Marks: 45

Due date: 26 April 2024

Lecturers: Mr Gibson Chauke

Mr Joseas Mphaga
Instructions for completing Assessment 03

• This assessment consists of five (5) compulsory questions, and is marked out of
45.
• Plagiarism in any form will not be tolerated.
• No late submissions will be accepted.
• Only online submissions via myUnisa will be accepted. E-mailed assessments and
assessments sent by post will be returned unmarked.
• Please include a cover page reflecting your student details, module information and
assessment details.
• Please include a completed Declaration of Own Work. If you do not do this, you will
automatically receive a mark of zero.
• Make sure that your assessment complies with the requirements for the technical
presentation of assessments as stipulated by the department. You will find the
information you need in Tutorial Letter CMNALLE/301, which you will find in the
Additional Resources folder on myUnisa.
• You need to draw up a table of contents for your assessment.
• Your assessment must include an overall introduction and a conclusion.
• Your answers should be in essay format, unless we have stated otherwise.
• Consult and acknowledge academic sources. Acknowledge your sources by means
of both in-text references and a comprehensive list of sources consulted.
• Before submitting your assessment, please check it in order to correct grammatical
and punctuation errors.
• Use Arial 12pt and 1.5 spacing and justify your text.
• Please use South African or British English, not American English.
• Your assessment submission must be in portable document format (PDF).
• You are welcome to contact us if you have queries or require clarification and/or
assistance. Our contact details are on myUnisa.
QUESTION 1
Explain systems theory and its importance for the practice of public relations. (10)

QUESTION 2
Click on the link below to read the text, and then answer the question that follows:
https://www.esi-africa.com/renewable-energy/dairy-farmers-in-kzn-milking-solar-energy-
to-bring-home-the-cheese/
As the public relations practitioner in the Office of the KwaZulu-Natal Premier you have
been given the task of implementing a campaign to promote the use of solar energy
among farmers. Discuss how you could use diffusion of innovation theory to promote
the adoption of solar energy among famers. (10)

QUESTION 3
Explain the term “internal communication”. (4)

QUESTION 4
Click on the link below to read the text, and then answer the question that follows:
https://www.timeslive.co.za/news/south-africa/2024-04-02-curro-to-probe-controversial-
career-day-post-depicting-racial-stereotypes/
As the public relations manager at Curro, discuss how you would use media relations to
correct the image of Curro held by the public. (10)

QUESTION 5
In your own words and using practical examples explain the difference between issues
management and crisis management. (6)

TECHNICAL PRESENTATION (5)


The criteria for evaluating the technical presentation of your assessment are as follows:

Technical presentation element Mark

Introduction and conclusion 1

Completed Declaration of Own Work 1


Table of contents 1

In-text referencing 1

List of sources consulted 1

TOTAL [45]

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