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13 Amazon Wholesale FBA Model

The Amazon Wholesale Business Model involves selling established brands through a process that includes account opening, product hunting, finding suppliers, listing, and maintenance. Benefits include reduced advertising needs and increased brand reach, while requirements include obtaining authorization letters and invoices from suppliers. Key criteria for selecting products include price range, brand involvement, and fulfillment methods, with a focus on winning the Buy Box through competitive pricing and positive seller metrics.

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126 views4 pages

13 Amazon Wholesale FBA Model

The Amazon Wholesale Business Model involves selling established brands through a process that includes account opening, product hunting, finding suppliers, listing, and maintenance. Benefits include reduced advertising needs and increased brand reach, while requirements include obtaining authorization letters and invoices from suppliers. Key criteria for selecting products include price range, brand involvement, and fulfillment methods, with a focus on winning the Buy Box through competitive pricing and positive seller metrics.

Uploaded by

Ambeel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Amazon Wholesale Business Model

Basically, it means selling someone’s brand.

(Process of Establishing FBA Wholesale Business)

Account Opening Product Hunting Finding Supplier Listing Maintenance.

Benefit:
One who sticks to a Listing as a MeToo Competitor, He have not the headache of Listing Writing/Optimization, also no
PPC and Giveaways needed because it is already built brand. No Advertisement Needed. Only thing we have to worry
about is our inventory and Buy Box.

Now, Question arises what is the benefit of the Brand, Answer is that Brand gets customer willing to purchase in bulk
instead of one-by-one piece, so selling its quite easy. Also, his brand’s reach increases with increase of MeToo members.

Things we need are:

1. Letter of Authorization provided by supplier.


2. Invoices (Which may confirm you purchased from authorized Distributor or Manufacturer itself.

Product Research/ Hunting Amazon Wholesale FBA:


1. Products can be found by Helium 10 Tool (Black Box).
2. Daily Deals.
3. Best Sellers.
4. Finding a Wholesale model and go through its MeToo members here you get product ideas of products in their
accounts.

Match the products taken by above 4 methods by Criteria.


CRITERIA FOR SELECTION OF BEST PRODUCT IN WHOLESALE MODEL:
 Price of product should be 10£-50£.
 No Amazon Involvement. If amazon is selling simply ignore it.
 Brand involvement in sold by section should be once and never twice i.e., FBA and FBM together.
 Number of MeToo Competitors range (4-25). Suggested 4-10.
 Brand fulfillment should be FBA
 Product from below Hot Categories
1. Home and Kitchen
2. Garden
3. Sports & Outdoor
4. DIY and Tools
5. Toy and Game
After finding that specific product we make a case and contact with that brand via parent website and ask them
for Linking or MeToo listing.
Sourcing (Supplier Side):
A Good Brand & Supplier means Long Term business opportunity. Good brand means us k pas bohot si products hain jo
ap k criteria ko meet krti hain. First baby step is difficult & crucial but after that you may not worry about finding
products.

Supplier is someone who supplies products while manufacturer is that person who manufactures it and sale it by itself as a
brand or distributes it to other distributors. But brand have its authority.

We get few items from distributors but real least price can be obtained from manufacturers, but from them we must
purchase in huge quantities. Best thing for Wholesale model is that Sourcing is quite easy i.e. From America within
America.

Supplier can be found by contacting them via email and website.

BUILD BRANDS K PAS WHOLESELLERS ATY HAIN K AAP HUMEN IJAZAT DEN MEE TOO KI.

NOW, Popular condition they apply for Authorization are:

1. Initial Purchase i.e., 10’000 $ (suppose)


2. Rate Range Decided. (Ta k brand name khrab na ho)
3. Old and Good Rating Account

Also, We apply conditions regarding Invoices And authorization letter for checking its reliability if it is a distributor.

Listing:
For MeToo listing we go to Amazon Seller Central.

We must copy ASIN of the listing where we want to stick and before we have completed process of authorization.

Seller Central Catalogue Add Products Put ASIN Here in Search box and press search
Here that product will appear.

After mentioning condition simply click Sell this product.

In some cases, this box will not appear, it may be due to Brand restriction or Restricted Category. In that case we may
provide special documents as suggested by Amazon, after fulfilling their requirements, we may be able to proceed
towards MeToo Listing.

After clicking on Sell this Product this box may appear. And we may enter required info. Also, FBA or FBM.
Listing Info. https://www.youtube.com/watch?v=uJZTZkTBy2Y

Now, we have hunted, sourced and listed product. Now what? BUY BOX Order will be transferred by Amazon to one of
the competitors, who have won the buy box. Most orders and thus Sales would be awarded to buy box winner. Buybox
moves in rotation between all MeToo members. Winner’s price will be displayed on the listing.

BUY BOX WINNING CRITERIA:


Now after above-mentioned procedure person have done the MeToo listing, now competition starts and one
will win it who is best choice in accordance with these regulations:
1. No Account Suspension, (If all have suspended once or more than least time suspended account would
get preference by Amazon).
2. Least Price
3. Positive Feedback
4. High Sales of Account
5. One who is using FBA would be preferred on FBM by Amazon
6. No delaying in Shipping if FBM.

-End-

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