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Digital Marketing Assignment

The document provides an SEO performance analysis and recommendations for two brands, Palmonas and GIVA, highlighting areas for improvement in keyword optimization, meta descriptions, linking strategies, URL structure, content strategy, and technical SEO. Both brands need to enhance their keyword usage and content marketing, with specific suggestions for Palmonas to strengthen its meta descriptions and backlinks, while GIVA should focus on optimizing internal linking. Implementing these strategies is expected to improve search rankings, organic traffic, and online visibility for both brands.

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VIJAY LAXMI JHA
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37 views3 pages

Digital Marketing Assignment

The document provides an SEO performance analysis and recommendations for two brands, Palmonas and GIVA, highlighting areas for improvement in keyword optimization, meta descriptions, linking strategies, URL structure, content strategy, and technical SEO. Both brands need to enhance their keyword usage and content marketing, with specific suggestions for Palmonas to strengthen its meta descriptions and backlinks, while GIVA should focus on optimizing internal linking. Implementing these strategies is expected to improve search rankings, organic traffic, and online visibility for both brands.

Uploaded by

VIJAY LAXMI JHA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DIGITAL MARKETING ASSIGNMENT

Name Roll Number

Vijay Laxmi Jha 24BM63157

Purnima 24BM63105

Aditi Kamble 24BM63009

Aditi Mandal 24BM63010

Yash Saini 24BM63161


SEO Performance Analysis & Recommendations:
Palmonas vs. GIVA

1. Keyword Optimization:

• Palmonas: Needs strategic keyword integration in product descriptions, category pages,


and blogs.

• GIVA: Has structured product categories but should enhance keyword density in titles
and descriptions.

Recommendation: Conduct keyword research, optimize content, and use long-tail keywords for
organic reach.

2. HTML Title Tags & Meta Descriptions:

• Palmonas: Lacks clear meta descriptions; titles could be more optimized for search
engines.

• GIVA: Titles are aligned with product offerings but can benefit from more engaging meta
descriptions.

Recommendation: Ensure every page has a unique, keyword-rich title and meta description to
improve click-through rates.

3. Inbound & Outbound Links:

• Palmonas: Needs a stronger backlink profile and internal linking.

• GIVA: Has external links but should enhance internal linking strategy.

Recommendation: Acquire backlinks from authoritative websites and improve internal linking
for better navigation.

4. URL Structure & Domain Authority:


• Palmonas: URL structure is unclear; should be more descriptive.

• GIVA: Likely follows SEO-friendly URL conventions but can optimize further.

Recommendation: Use concise, keyword-rich URLs (e.g., /gold-necklaces instead of


/product?id=123).

5. Content Strategy & Relevance:

• Palmonas: Lacks engaging content beyond product pages.

• GIVA: Has a blog but should expand content marketing efforts.

Recommendation: Develop educational blogs, buying guides, and video content to improve
engagement and rankings.

6. Technical SEO (Speed, Mobile, Crawlability):

• Palmonas & GIVA: No detailed speed or mobile optimization data available.

Recommendation: Conduct an SEO audit, improve site speed, mobile responsiveness, and fix
crawl errors using Google Search Console.

Final Takeaway:

Both brands need improvements in keyword usage, content strategy, and technical SEO.
Palmonas should strengthen its meta descriptions, URLs, and backlinks, while GIVA should
optimize internal linking and expand content marketing. Implementing these strategies will
enhance search rankings, organic traffic, and overall online visibility.

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