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Chapter 8

The document outlines the six steps in analyzing qualitative data, which include preparing and organizing data, coding, developing descriptions and themes, representing findings, interpreting results, and validating accuracy. Each step involves specific techniques and strategies, such as using software for analysis, thematic exploration, and various methods for representation and validation. The document serves as a guide for conducting qualitative research in psychology.

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Nurhanisha Aina
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3 views12 pages

Chapter 8

The document outlines the six steps in analyzing qualitative data, which include preparing and organizing data, coding, developing descriptions and themes, representing findings, interpreting results, and validating accuracy. Each step involves specific techniques and strategies, such as using software for analysis, thematic exploration, and various methods for representation and validation. The document serves as a guide for conducting qualitative research in psychology.

Uploaded by

Nurhanisha Aina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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ERS21703

Research Methods in Psychology


8. Data Analysis: Qualitative Research

February 2020
2024 | Dr
Dr Athirah
Rusyda Yasmin
Ramly M Shakir

Textbook: Creswell, J.W. (2014). Educational research: Planning conducting and


evaluating quantitative and qualitative research (4th ed). Pearson
Six Steps in Analyzing Qualitative Data
1. Preparing and organizing the data for analysis
2. Exploring the data through coding
3. Using codes to develop description and themes
4. Representing the findings through narratives and visuals
5. Making an interpretation of the meaning of the findings
6. Using strategies to validate the accuracy of the findings
1. Preparing and Organizing the Data
• Organize Data
• Transcribe Data
• Analyze by hand or computer software
2. Exploring the data through coding
• Explore the general sense of the data
• Code the data
3. Using codes to develop description
and themes
• Description
• Themes
 Come from reviewing the literature
 Richer literatures produce more themes
 Come from the characteristics of the phenomena being studied
 Techniques for discovering themes in texts:-
an analysis of words (word repetitions, key-indigenous terms, and key-words-in contexts)
a careful reading of larger blocks of texts (compare and contrast, social science queries, and searching for missing
information)
an intentional analysis of linguistic features (metaphors, transitions, connectors)
the physical manipulation of texts (unmarked texts, pawing, and cut and sort procedures)
4. Representing the findings through
narratives and visuals
• Representing Findings
• Create a comparison table
• Develop a hierarchical tree diagram
• Present figures
• Develop a demographic table
5. Making an interpretation of the
meaning of the findings
• Summarized findings
• Convey personal reflection
• Make comparison to the literature
• Offer limitation & Suggestion for future research
6. Using strategies to validate the
accuracy of the findings
• Triangulation
• Member checking
• External audit
Sample Qualitative Data Analysis

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