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Purposive Communication

The document outlines the process of purposive communication, detailing its elements such as sender, message, encoding, channel, decoding, receiver, and feedback. It also discusses principles of communication, barriers that hinder understanding, and models like the Shannon Weaver Model and Transactional Model. Additionally, it emphasizes the importance of ethics in communication, including integrity, respect for diversity, and accountability.

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castanarescherrycheil92
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4 views4 pages

Purposive Communication

The document outlines the process of purposive communication, detailing its elements such as sender, message, encoding, channel, decoding, receiver, and feedback. It also discusses principles of communication, barriers that hinder understanding, and models like the Shannon Weaver Model and Transactional Model. Additionally, it emphasizes the importance of ethics in communication, including integrity, respect for diversity, and accountability.

Uploaded by

castanarescherrycheil92
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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PURPOSIVE COMMUNICATION

COMMUNICATION

- Is a process of transmitting information and common understanding from one person to another.

ELEMENTS

- Sender

Is the person or entity that starts a message, or the source of communication.

- Message

The message or content is the information that the sender wants to relay to the receiver.

- Encoding

refers to the process of taking ideas, thoughts feelings, or mental images, and associating those with
words, and then speaking those words in order to convey a message.

- Channel

through which the message travels.

- Decoding

is the process of translating an encoded symbol into the ordinary understandable language in
contrast to the encoder.

- Receiver

is the person or group of people to whom a message is sent or for whom it's meant.

- Feedback

is the response from the receiver back to the sender.

PRINCIPLES

- Intentional Communication
is the act of conveying a message with purpose, clarity, and empathy.

- Unintentional Communication
is when someone conveys a message without realizing it, or without intending to. It can include
verbalizations, facial expressions, body language, and other nonverbal cues.
COMPONENTS OF COMMUNICATION

- Context
Is the circumstance or environment in which communication takes place. (Formal and Informal)
• Formal
is the exchange of information using official rules and a formal tone.
Example: Job Interviews

• Informal
is an exchange of information, either oral or written, that doesn't fall within the
traditional structures, methods, or hierarchies of the business.
Example: Casual chats.

- Barrier
are obstacles that make it difficult for people to understand each other.
• Language Barrier
When people speak different languages, making it hard to understand each
other

• Physical Barrier
When physical obstacles, like noise, distance, or technology, interfere with
communication.

• Cultural Barrier or culture barrier


When cultural differences, like ethnic stereotypes, make it hard to understand
each other.

• Individual Differences
When a person's cognitive biases prevent them from perceiving people and
situations accurately.

• Societal Status
an obstacle that prevents people from fully participating in society due to their
social class, race, gender, or other identities.

• Past Experiences
When a person's mental state affects how they send, receive, or understand a
message.
MODEL

Shannon Weaver Model

- is a model consisting of basic elements such as a sender, encoder, medium, decoder, receiver,
and noise. It describes the way in which information flows from a sender to a receiver.
- one-way (linear) communication.
- First model of Communication
- It was developed in 1948 by Claude Shannon and Warren Weaver.
- EXAMPLE: A radio announcer delivers news through a broadcast

Transactional Model

- emphasizes the dynamic, ongoing nature of communication, where messages are continuously
exchanged and both parties influence each other simultaneously. This approach ensures that
communication is not just a one-way process, but a continuous, interactive exchange.
- Created in 1070 by Dean C. Barnlund
- EXAMPLE: A teacher explains a lesson while students nod, ask questions, and give feedback,
creating a continuous exchange of messages.

ETHICS IN COMMUNCATION

1. Upholding integrity means being honest, ethical, and doing the right thing even when no one
is watching.
2. Respect the diversity perspectives and privacy means valuing differences, listening to others,
and protecting personal information.
3. Freedom of expression means sharing your thoughts and opinions openly while respecting
others' rights.
4. Promoting access to communication means ensuring everyone can share and receive
information easily.
5. Be open-minded means considering new ideas, perspectives, and feedback without judgment.
6. Developing your sense of accountability means taking responsibility for your actions and
their consequences.

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