L7 - Module - Rhetorical Patterns - MKTG2A
L7 - Module - Rhetorical Patterns - MKTG2A
Rhetorical
Pattern
In the subject of
English Proficiency for Empowered Professionals
BSBA - MKTG2A
By the end of this chapter, you will be able to:
I. Introduction
Rhetorical Pattern
Writers use rhetorical patterns to organize ideas and information in ways that readers
find easy to follow and understand. Ancient rhetoricians called these patterns topoi, or
commonplaces (from the Greek word “place”). Rhetorical patterns are familiar places (topoi)
that can help you develop and organize your ideas. A variety of rhetorical patterns are
available, but the six most common are:
● Narrative
● Description
● Definition
● Classification
● Cause and Effect
● Comparison and Contrast
II. Six Most Common Rhetorical Pattern
1. Narrative
Use the narrative pattern to tell a story. A narrative describes a sequence of events or
tells a story in a way that illustrates a specific point. Narratives can be woven into almost any
genre In reviews, literary analyses, and rhetorical analyses, narratives can be used to
summarize or describe the work you are examining. In proposals and reports, narratives can
be used to recreate events and supply historical background on a topic. Some genres, such
as memoirs and profiles, often rely on narrative to organize the entire text
Narrative Pattern
The diagram shows the familiar pattern for a narrative. When telling a story, writers
will usually start out by setting the scene and introducing a complication, which presents the
characters with a challenging choice or problem. Then the characters evaluate the
complication, assessing the nature of the situation. Writers then resolve the complication by
describing the outcomes that resulted from the characters’ choices. At the end of the
narrative, writers often state the point of the story, or the overall meaning that readers should
take away from it.
EXAMPLE:
Yesterday, I was eating at Gimpy’s Pizza on Wabash Street (scene). Suddenly, some
guy started yelling for everyone to get on the floor, because he was robbing the restaurant
(complication). At first, I thought it was a joke (evaluation). But then I realized all the others
were diving under their tables. I saw the guy waving a gun around, and I realized he was
serious. So I crashed down to the floor, too. Fortunately, the guy just took the money and ran
(resolution). That evening, on the news, I heard he was arrested a few miles away. This brush
with crime opened my eyes about the importance of personal safety (point). We all need to be
prepared for the unexpected because crime can happen anywhere.
This is the same pattern used in television sitcoms, novels, jokes, and just about any
story. In nonfiction writing, though, narratives are not “just stories.” They help writers make
specific points for their readers. The chart below shows how narrative can be used in a
few different genres.
2. Description
In description, it not only relies on the five senses only but also in using rhetorical
devices, such as metaphor, simile, and onomatopoeia, to deepen readers’ experience and
understanding. Some people, places, and objects cannot be fully described using the
senses. Here is where tropes like similes, metaphors, and onomatopoeia can be especially
helpful.
Simile
Simile involves the comparison of one thing with another thing of a different kind,
used to make a description more emphatic or vivid. (typically using the words “like,” “as,” or
“than”)
Examples:
Metaphor
It is a figure of speech that implicitly compares two unrelated things, typically by
stating that one thing is another. It describes your subject in more depth than a simile by
directly comparing it to something else.
Examples:
● The exam was a piece of cake.
● You are an open book.
● This town is a desert.
● The king ruled with an iron fist.
Onomatopoeia
Is a figure of speech in which a word is pronounced the same way as the sound
associated with it. The formation of a word from a sound associated with what is named.
Examples:
● The thunder boomed in the distance as the storm approached.
● The campfire crackled as the flames grew in size.
● The champagne bottle popped open.
● The cyclist whooshed by the crowd and then zipped along the road and up the
mountain.
3. Definition
- Is a statement that explains the meaning of a word, phrase, symbol, or idea. It can
also refer to the act of defining something
- Explain how a particular term is being used and why it is being used that way.
Example:
1. Ocean ( term )is a large body of water (class) that covers most of the Earth's surface and
contains saltwater (distinguishing characteristics).
2. A rose is a flower that has petals, a pleasant scent, and often comes with thorns.
3. A river is a natural flowing body of water that usually flows through a channel to the sea.
Extended Definition
- An extended definition is longer than a sentence definition. An extended definition usually
starts with a sentence definition and then continues to define the term further.
You can extend the definition with one or more of this following techniques:
4. Classification
● Classification is a method of organizing information by dividing a broad topic into
smaller, more manageable categories based on shared characteristics.
● It connects a single thing or idea and how it relates to the whole subject.
● It helps to simplify complex subjects, making them easier to understand and analyze.
These are a few steps to help you use classification to organize a paragraph or
section:
List all the items that can be included in a specific class. Brainstorming is a good tool for
coming up with this kind of list.
The key to classifying something is to come up with a principle of classification that helps
you do the sorting.
Step 3: Sort into Major and Minor Groups.
You should be able to sort all the items from your brainstorming list cleanly into the major
and minor categories you came up with. In other words, an item that appears in one
category should not appear in another. Also, no items on your list should be leftover.
Cause and effect is a relationship where one event (the cause) makes another event
happen (the effect). The cause is the reason something happens, and the effect is the
result of that cause.
Example:
1. Jaime was going too fast and fell off his bicycle
2. Because of heavy rainfall, the streets were flooded.
1. Simple Cause and Effect – One cause directly leads to one effect.
Example: Eating too much junk food (cause) leads to weight gain (effect).
2. Cause-Effect Chain – One effect becomes the cause of another event,
creating a sequence.
Example: Heavy rain (cause) leads to flooding (effect), which then causes
road closures (next effect).
3. Multiple Causes and Effects – Several causes lead to multiple effects.
Example: Lack of exercise, poor diet, and stress (causes) can lead to obesity,
heart disease, and fatigue (effects).
Some cause and effect explanations simply point out the causes and effects of a
particular event. Other cause and effect explanations are arguable, especially when people
disagree about what caused the event and its effects. Even when describing a complex
cause and effect scenario, you should try to present your analysis as clearly as possible.
Example:
Although scientists still do not completely understand the causes behind the formation of
tornadoes, most agree on this basic pattern. Three ingredients must be present: a large
mass of warm moist air, a large mass of cold dry air, and a violent collision between the two.
During springtime in the central United States, enormous masses of warm moist air can
move rapidly northeastward from the Gulf of Mexico into what has become known as
“tornado alley.” When the warm air collides with the cold air, thunderstorms are almost
always produced. However, if the rapidly moving warm air slides under the cold air and gets
trapped beneath, that’s when a tornado can occur. Because warm air is lighter than cold air,
the warm-air mass will try to form something like a “drain” in the cold-air mass that would
allow the warm air to shoot through. If this happens, a vortex of air develops, sucking
everything on the ground upward at enormous velocities, causing the strongest winds
produced anywhere in nature, up to 300 miles per hour. These powerful winds sometimes
accomplish the unbelievable, such as uprooting enormous trees and driving pieces of straw
through wooden planks.
6. Comparison and Contrast
Comparison and Contrast allow you to explore the similarities and differences between two
or more people, organization, objects, ideas.
In simple term:
A is similar to B
A is similar to B because
A is similar to B in that….
We can also show the level of similarity and make our answers richer by using adverbs
such as
● really
● pretty
● rather
● quite
For example,
When it comes to cars, two of the most famous brands are Audi
and BMW, they are so alike
Another way to express similarity is to mention both of them first and then give a
summarising phrase.
When it comes to cars, two of the most famous brands are Audi
and BMW, they are so alike
Finally, if two things or people are actually the same, we can say,
A is identical to B
A is the same as B
Contrasting places, people, activities and things
The simplest way to find differences is as follows:
A is different from B
For example,
Remember, we can also express the size of the difference with adverbs, such as,
● It is is totally different
● I think it’s strikingly different
● It’s distinctly different
Narrative
• https://pressbooks.pub/powerofthepen/chapter/__unknown__-7/?fbclid=IwZXh0bgNhZW0
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Description
• https://courses.lumenlearning.com/irsc-english/chapter/text-rhetorical-modes
Simile
• https://www.scribbr.com/rhetoric/simile/#:~:text=of%20a%20simile%3F-,A%20simile
%20is%20a%20rhetorical%20device%20used%20to%20compare%20two,as%20fit%
20as%20a%20fiddle.%E2%80%9D
Metaphor
• https://www.scribbr.com/rhetoric/metaphor/#:~:text=A%20metaphor%20is%20a%20figure
%20of%20speech%20that%20makes%20a,case%2C%20%E2%80%9Cfoolishness%E2%80%9D
)
Onomatopoeia
• https://www.scribbr.com/rhetoric/onomatopoeia/
Definition
• https://owl.purdue.edu/owl/general_writing/common_writing_assignments/definitions.
html#:~:text=The%20term%20(word%20or%20phrase,earth's%20atmosphere%20(di
fferentiating%20characteristics).
• https://pressbooks.pub/powerofthepen/chapter/__unknown__-7/?fbclid=IwZXh0bgNh
ZW0CMTEAAR20nEKg6eZUlmEPl_ZjOPdaXal90NxxsfpmSjTuyu2XaPuNdbMdiwpY
vJo_aem_9IQD57dWwmamT9ZZYpauVA
Classification
• https://study.com/learn/lesson/classification-division-essay-process-format-examples.
html)
• https://www.istockphoto.com/photos/classification
• https://www.shutterstock.com/search/conclusion-text
• https://5oci4lm3di4101.wordpress.com/2014/06/04/blogging-for-beginners-5-blog-refi
ne-intro-body-conclusion/