I

1) In the level of measurement used to simply depict the order at variables, not to make
difference between variables – Ordinal Scale
2) In the process of conducting research Formulation of Hypothesis is followed by –
Selection of Research Tools
3) In order to identify response sets in a Likert scale – Reverse the scoring of pre-coded
answers
4) In order to begin research , one must – start with a number of predefined
objectives/have a well defined research method
5) Income distribution of employees in a specific organization is an example of which of
the following type of variable – Continuous variable
6) _____ is a numerical scale , where the order of the variable is known as well as the
difference between these variables – Nominal scale
7) _____ is a naming scale, where variables are simply named or labelled, without any
quantitative value or order – Nominal scale
8) ______ is the process of reviewing data through some predefined processes which
will help assign some meaning – Data interpretation
9) Interpretation leads to the establishment of- explanatory concepts.
10) Interpretation leads to the establishment of explanatory concepts that can serve as a
____ for future research studies - Guide
11) If the critical region is located equally in both sides of the sampling distribution of
test statistic, the test is called – two tailed

R
1) Research is basically – All of the above ( a methodology of enquiry, search of truth, a
systematic exploration of facts )
2) ________ research is the gathering of primary data by watching people -
Observational
3) Research philosophies refers to- approaches and the discipline/ objectives to
consider in the research process
4) Research is considered to be more than just a way of skills, it is – a way of critical
thinking about professional aspects of related to your work
5) Research objectives falls into a number of categories that include – exploratory,
descriptive, diagnostic and experimentation research
6) Researcher must accomplish the task of interpretation only after considering all
relevant factors affecting the problem to avoid – false generalization

F
 1) Fundamental research is the type of research that – is made for performing the
basics or pure research It’s a theoretical research

W
1) Which of the following statement is true about the type two error – Type two error
means to reject an incorrect hypothesis / Type two error means to accept an
incorrect hypothesis
2) Which of the following statements is true about the correlation analysis between two
sets of data – The correlation analysis between two sets of data – The correlation
analysis between two sets of data is known as a simple correlation
3) Which of the following is not a levels of measurement - Internal scale
4) Which of the following is the first step in starting the research process – Identification
of problem
5) Which of the following is not a comparative scaling technique – itemized rating scale
6) When conducting a review of literature on a particular subject the researcher should –
Read strategically and critically
7) What type of research would be appropriate in the following situation? Nestle wants
to investigate the impact of children on their parents & decisions to buy breakfast
foods – Qualitative research
8) Which type of research would be best suited for identifying which demographic
groups prefer diet soft drinks and why they have this preference – Descriptive
research
9) Which research paradigm is most concerned about generalizing its finding – Qualitive
research
10) What new product should be developed is an example of - Exploratory
11) When using a Likert scale with a long list of items , it usually better to – Arrange the
answers horizontally, in abbreviated form

H
1) How should a new product be distributed ? is an example of -Descriptive/Exploratory
 A
1) All living things are made up of cells. Blue whale is a living being. Therefore blue
whale is made up of cells. The reasoning used here is – Deductive
2) A statement of the expected relationship between two or more variables is known as
the – Hypothesis
3) A null hypothesis is rejected if the value of a test statistic lies in the – Rejection
region
4) A passing student is failed by an examiner, it is an example of – Type-II error
5) A failing student is passed by an examiner, it is an example of – Tyre-II error
6) Applied research is the type of research that – is intended for finding some solution
to the problem considered
7) A measurement scale with five response categories ranging from strongly disagree to
strongly agree – Likert scale
8) A hypothesis may be classified a – All of the above-(Simple, Composite hypothesis ,
Null
9) A qualitive research problem statement – Conveys a sense of emerging design
10) As a variable measurement scale, it produces the order of variables as well as make
the differences between variable known along with information on the value of true
zero – Ratio scale
11) A reasoning where we start with certain particular statements and conclude with a
universal statement is called – Inductive Reasoning
12) A research paper is brief report of research work based on - Both Primary and
Secondary Data
13) A variable that is presumed to cause a change in another variable is known as –
Independent variable

T
1) The main objective of ___ study to acquire knowledge – Fundamental
2) The main difference between research and non-research is – the utilization of
acceptable scientific methodology to solve problems to create new knowledge .
3) The measurement scale has the respondents rate the objects by placing a mark at
the appropriate position on a line – Continuous rating scale
4) Test of hypothesis Ho = 20 against H1:< 20 leads to - left tailed
5) Test of hypothesis Ho:= 50 against H 1:> 50 leads to – right tailed
6) The outcome of what is being measured is termed – Dependent Variable
7) The original hypothesis is known as ________ - Null hypothesis
8) The usefulness and utility of research findings lie in proper - Interpretation
9) The research which is unstructured , qualitive, highly flexible is called as –
Exploratory
10) The research process is best described as a – Series of steps completed in a logical
order
 11) The reasoning that uses general principle to predict specific result is called –
Deductive
12) The task of interpretation is not an easy job, rather it requires a ____ on the part of
researcher – Great skill and dexterity
13) The task of interpretation is to establish continuity in research through the results of
a given study with those of another - Linking
14) The need of interpretation of data is – Pointer for further Research
15) The dividing point between the region where the null hypothesis is rejected and the
region where it is not rejected is said to be – Critical region
16) This measurement scale has the respondents rate the objects by placing a mark at
the appropriate position on a line – Continous rating scale

O
1) One of the characteristics of, is equal distinct between objects or variable ? – Internal
Scale

D
1) Data Analysis is a process of – All of the above (Inspecting data, Cleaning data and
Transforming data)
2) Descriptive research studies is a category of research that aims to – analyze
characteristics of something

E
1) Even numbered non-verbal rating scale using single adjectives instead of bipolar
opposites is called – Stapel Scale/Semantic Differential

C
1) Critical region is also called – Rejection region
2) Cause and effect research comes under which research type – Casual
3) Casual research is used to – Test hypothesis about cause-and-effect relationships
 N
1) Noncomparative techniques consist of – Likert and semantic scales/ Continuous and
itemized rating scale
2) Nominal scale is also known as – Categorical variable

L
1) Level of significance lies between – 0 and 1

2) Labelling the variables, significance of the order of variables and calculate the
difference between variable etc are characteristics – Ratio scale/Ordinal scale

P
1) 7-point rating scale with end-profits associated with bipolar labels that have
semantic meaning is – semantic scale

S
1) _______ Scaling techniques used for the purpose of categorisation or division –
Nominal scale
2) Scale in which the respondent directly compares two or more objects and makes
choices among them is – Ranking scale
3) Scales where respondent is asked to rate an item in comparison with another item or a
group of items each other based on a common criterion is – Forced Ranking