PRINCIPLES OF ● Demographic Profiling is the study

of the overall characteristics of a

INTERACTIVITY IN WEB population rather than an
embodiment of the totality of
2.0 characteristics
● Identifying Prior Knowledge is
01. User Control Users have the ability to necessary to know if these people
influence the content or inter face, such as have the same ideas in order to
customizing their news feeds, commenting proceed with the project
on blogs, or liking social media posts successfully
● Probing Questions Towards The
02. Feedback Mechanisms Systems should Specific Topic - asking questions
provide immediate and meaningful allows you to identify the problem
responses to user actions on the target topic.
ex. notifications for new messages, real - ● Measurable Choices - choices in
time content updates audience profiling form must be
statistically measurable.
03. Participatory Design Platforms allow
users to contribute to the design or content. PRINCIPLES OF AUDIENCE
For example, Wikipedia enables users to PROFILING
edit articles, while social networks ● SEGMENTATION - Sets the
encourage objectives of a specific topic to a
sharing and discussion selected audience. You are
grouping them according to how
MULTIMEDIA refers to a set of they answer the questions in your
computerized elements such as moving audience profiling form
graphics, digital text, and audio. It's ● MEASUREMENT - Audience
particularly useful for creating visual profiling enables you to quantify
effects in films and video games and in the population of the target
interactive games. audience that might participate in
your project
Interactive Multimedia—a key element of ● MESSAGING - The project plan's
Web 2.0—is a communication mechanism content needs to be filtered and
in which the user's answer is required. refined according to the needs,
mode of communication, and level
of understanding of the audience.
● Engagement - with audience
Audience Profiling profiling, you now know how you
is the process of identifying the target will attract and engage your
audience's identity in connection with a audience with your topic. You can
research project or a business proposal. now speak the same language, and
the audience can understand what
Components of Audience Profiling you are trying to say in your
proposals.
 What are Rich Multimedia
What are the profits of having audience Elements?
profiling in ICT projects? ● These are interactive elements that
● Gain Deeper Understanding provide user engagement.
Audience profiling will help you ● Text is essential in delivering
understand and analyze the needs information through the use of
of your target audience when it characters and symbols.
comes to information and ● Graphics refers to illustrations,
communications technology clipart, icons, infographics,
● Discover the Public's Interest - organizers, still or dynamic images
With audience profiling, you can ● Video pertains to motion visuals in
discover lots of ideas that look animation, live, or recorded image
interesting to the public. Through frames usually accomplished by
it, you can think of different ways audio.
to solve public problems and win ● Audio involves the use of sound
their interests. effects, podcast, narration, or
● Forecast Future Needs - Audience dialogues
profiling enables you to predict the ● Interactives consist of dynamic
future needs of your target components such as maps, slides,
audience. It becomes your basis to polls, active links, and other
formulate ideas for the future and embedded features.
innovate things that might help
them soon WHAT ARE THE PRINCIPLES OF WEB
● Keeping you on the Right Track DESIGN? These are the proper techniques
When you are aware of your target to layout and design the table.
audience's needs, you can produce
accurate ideas and proposals for PRINCIPLES OF WEB DESIGN
them, leading you to the right track ● Purpose justifies the intended plan
of your project. of the website
● Communication properly conveys
Designing and Developing ICT the message of the website
● Typefaces refers to the design of
Project the text appearance.
Web Design refers to the ● Colors convey the brand and
appearance or visual elements that emotion of the website.
are visible on a website. ● Images support the intended
Web Development refers to purpose of the website using any
building the website and its graphics.
functionality with the use of ● Navigation lets users quickly
programming languages such as access the web pages.
CSS or Javascript. ● Grid-based layouts keep the
contents of the website organized
 ● F-pattern defines the visual flow to Guest Blogging - Being featured in the
retain information. articles of prominent bloggers in your
● Load Time ensures that the contents website helps to promote your content.
of the website will load efficiently. Connect with Decent Influencers - Sharing
● Mobile Friendly allows the website your product or service to a well-known
to be accessible on all devices. influencer can boost the chance of
promoting your website.
Website Promotion & Integrating to Social Media Platforms -
Create engaging posts enough to capture
Traction the attention of the users.
Offline Advertising - Introducing your
Website promotion - refers to the activities brand through hard copy materials and
that lead to public awareness of a product, building relationships to help users to
service, or an idea. bring awareness of your website.
Website traction - defines the measure by
which a product, service, or an idea gains
popularity and approval. Website Promotion and Traction
Platforms:
Website Promotion and Traction Blogging Sites - allow the creation of
Methods: longer articles bringing detail to the
Start with a Good Content - An engaging promotion.
and sound content is what you need in the Social Networking Sites - enable
initial stage of your process. promotion through content-making and
Incorporating Multimedia - Adding interactivity elements.
multimedia or interactive elements will Video Hosting Sites - incorporate live and
provide users informative and interesting video clips which helps to promote your
website content. website.
Upgrade to HTML5 Animated Ads -
Animated ads provide a better chance to be Website Promotion and Traction tools:
noticed by users because of their Graphic Creation Tools - are useful for
interactive features. making any type of graphic illustrations.
Send Promotional Emails - Email will add Video Editing Tools - are useful for
exclusive content within your website so it creating video clips which provide
can attract users too engaging content to your website.
Internally Link Contents - Linking pages Ad Creation Tools - offer dynamic features
within the website will help to promote the in making ad banners that can be
entirety of what your business or embedded on websites.
organization has to offer.
Responsiveness on Comments - Helps to
provide information and to encourage the
visibility and popularity of the website.
 Website Maintenance Feedback Monitoring Representative -
manages communication with visitors.
Website Performance Representative -
Website Maintenance refers to the task that measures the success of the website.
are done to ensure the integrity of a Infrastructure Monitoring Representative -
website manages the hosting of the website.
Change Control Representative -
Different Ways on Doing Web implements updates into the website.
Maintenance:
● Backup your site Different task in Web Maintenance:
● Check for updates ● Annual Website Maintenance Task
● Dig into the analytics - usability testing done once a year
● Don't neglect your content to ensure that the website is done to
attract people
1. Prioritise - Identify your ● Quarterly Website Maintenance
high-traffic and high-priority pages Task - Making test purchase,
first. testing forms on the website, fixing
2. Use Tools to help you identify broken links
errors and make adjustments for ● Weekly Website Maintenance Task -
your pages such as; performs analytics once a year
● Monthly -
❖ Content king - It lists out each
page, along with its level of
importance, overall health, and WEB HOSTING
specific errors that need correcting.
❖ Clickflow - It has a feature that lets Hosting delivers services to a certain
you address pages on your site that destination. It has two types namely web
used to experience high- traffic but hosting and domain hosting.
have since decreased.
❖ Keep, Combine, Kill Web Hosting pertains to receiving and
transmitting data online through a server
Website Maintenance Team - They are a
group of people assigned in maintaining DOMAIN HOSTING provides unique
the website up to date and improving its domain names through the same platform
system for its user experience. you create your website or another
platform
Maintenance Team is made up of:
Website Maintenance Team Leader -
ensures that maintenance tasks are TYPES OF WEB HOSTING:
properly carried out. ➢ SHARED WEB HOSTING This
Publishing Representative - keeps content service offers a small amount of fee
up to date. as you share the web hosting
Quality Assurance Representative - keeps service of the platform.
the website error-free.
 ➢ RESELLER WEB HOSTING
Allows you to purchase your own
hosting privileges or share with
them the storage spaces and the
managing of your website.
➢ VIRTUAL PRIVATE SELLER
(VPS) WEB HOSTING - This type
of web hosting is not used publicly.
It can only cater for ten to fifteen
websites with limited storage and
up time capacity.
➢ DEDICATED WEB HOSTING
Enables you to maximize the space
available in the server as you are
the only one connected to it.
➢ COLOCATION WEB HOSTING
This type of web hosting is more
advanced than dedicated web
hosting as it needs to have your
own server.

FEATURES OF WEB HOSTING:

1. EMAIL ACCOUNTS Having an email

account that represents your organization,
will make a stronger impression to the
customer that you are legal and not
spamming them.

2. FILE TRANSFER PROTOCOL (FTPS

ACCESS) A standard network protocol
where you can transfer files online.

3.WEB CREATION APPLICATION

SUPPORTED This hosting provider that
supports specific web creation tools.

4. UP TIME It will make your website

available anytime as it will be
accessed in different timezones.

5. DISK SPACE A sufficient disk space

will let the the web elements contribute to
the overall performance of the website