GRAPHIC DESIGN COURSES - DIGIVIEW TRAINING INSTITUTE

COURSE OBJECTIVES:
1. Develop proficiency in Adobe Photoshop, Illustrator, and InDesign for graphic design.
2. Understand the principles of design and apply them effectively in digital marketing materials.
3. Gain practical skills in image editing, vector graphics creation, and layout design.
4. Learn how to integrate graphic design with digital marketing strategies to create impactful
campaigns.
5. Develop a professional design portfolio showcasing skills and project work.
6. Prepare for entry-level positions in graphic design or pursue further education in UI/UX/ digital
marketing and design fields.

ADOBE ILLUSTRATOR COURSE CURRICULUM

LESSON 1: GETTING TO KNOW THE WORK AREA
 Control panel
 Working with panels
 Tool panel
 Saving your work
 Using multiple artboards
 Customizing your workspace
Exercise:
1. Create a simple shape using the Basic Shape Tools and apply different stroke and fill colors.
2. Customize your workspace by rearranging panels and saving the workspace layout.
LESSON 2: SELECTING AND ALIGNING
 Selection Tool v. Direct Selection Tool
 Magic Wand
 Grouping objects
 Aligning objects
Exercise:
1. Use the Selection Tool to select multiple objects and align them horizontally and vertically.
2. Experiment with the Magic Wand tool to select objects with similar attributes.
LESSON 3: BASIC SHAPES
 Basic Shape Tools
 Stroke and Fill
 Line segments
 Joining paths
 Modifying basic shapes
Exercise:
1. Create a logo using basic shapes like rectangles, circles, and triangles.
2. Join multiple paths to create complex shapes and modify them using the Direct Selection Tool.
LESSON 4: PATHFINDER
 Shape Modes v. Pathfinders
 Shape builder (NEW TO CS5!)
Exercise:
1. Create a logo or icon using the Shape Modes in the Pathfinder panel.
2. Use the Shape Builder tool to combine overlapping shapes into a single shape.
LESSON 5: TRANSFORMING OBJECTS
 Scaling objects
 Reflecting objects
 Distorting objects
 Shearing objects
 Making multiple transformations
Exercise:
1. Scale, rotate, and reflect objects to create a symmetrical design.
2. Distort and shear objects to create perspective effects.
LESSON 6: DRAWING WITH THE PEN TOOL/PENCIL TOOL
 Creating straight lines
 Creating curved paths
 Curves and corner anchor points
 Selecting and manipulating curves
 Pencil tool
  Changing pencil tool options
 Smooth tool
 Variable-width strokes (NEW TO CS5!)
 Drawing tablet
Exercise:
1. Trace a simple image using the Pen Tool to create smooth curves and corners.
2. Use the Pencil Tool to sketch a freehand drawing and then refine it using the Smooth tool.
LESSON 7: USING COLOR
 CMYK v. RGB
 Color panel
 Color guide
 Appearance panel
 Creating and saving custom colors
 Swatch libraries
 Spot colors
 Live paint
 Kuler color panel
Exercise:
1. Create a color palette using the Color panel and apply it to different shapes.
2. Experiment with different color modes (CMYK vs. RGB) and observe how they affect the
appearance of artwork
LESSON 8: TYPE
 Importing text files
 Using columns
 Threading Text
 Character Panel
 Character Styles
 Paragraph Panel
 Type on a path
 Outlining type
Exercise:
1. Create a typographic poster using different fonts, font sizes, and text alignment options.
2. Wrap text around a circular path and adjust the spacing between characters.
LESSON 9: LAYERS
 Creating layers
 Moving layers
 Locking layers
 Viewing layers
 Merging layers
 Isolation mode
Exercise:
1. Organize artwork into layers and practice moving objects between layers.
2. Use layer locking and visibility options to isolate and manipulate specific elements of your
design.
LESSON 10: GRADIENTS AND BLENDS
 Linear vs. Radial Gradients
 Using the Gradient Panel
 Changing colors of gradient
 Changing direction of gradient
 Transparency and gradients
 Gradient Tool
 Blending objects
 Specified Steps vs. Smooth Color
 Modifying blends
Exercise:
1. Create a gradient background and apply it to a shape using the Gradient panel.
2. Blend two objects with different colors and experiment with different blending options.
LESSON 11: WORKING WITH SYMBOLS
 Symbol libraries
 Creating symbols
 Editing symbols
 Applying a symbols instance
 Breaking link to symbol
 Symbol sprayer tool
Exercise:
 1. Create a custom symbol from a logo or icon and use it multiple times in your artwork.
2. Apply different transformations to symbol instances and observe how changes affect all instances.
LESSON 12: BRUSHES
 Brush libraries
 Creating own brushes
 Pattern brushes
 Bristle Brush (NEW TO CS5!)
Exercise:
1. Create a custom brush stroke and apply it to a path to create artistic effects.
2. Experiment with pattern brushes to create decorative borders or backgrounds.
LESSON 13: 3D OBJECTS
 3D effects
 Modifying 3D object
 Mapping artwork to 3D object
 Perspective grid (NEW TO CS5!)
Exercise:
Apply 3D effects to text or shapes and adjust lighting and perspective settings.
Create a simple scene using the Perspective Grid and map artwork onto 3D objects.
FINAL PROJECT: DESIGN A PROMOTIONAL POSTER FOR DIGIVIEW TRAINING INSTITUTE
Objective: Create an eye-catching promotional poster to advertise Digiview Training Institute and its various
courses using Adobe Illustrator. Apply the skills and techniques learned throughout the course to produce a
visually appealing design that effectively communicates the institute's offerings.
Requirements:
1. Incorporate Digiview Training Institute branding: Include the institute's logo prominently in the
design. Ensure that the poster reflects the institute's brand identity, including its colors, fonts, and visual
style.
2. Highlight key information: Clearly display the institute's name, slogan (if applicable), and contact
information (website, phone number, email address).
3. Promote multiple courses: Showcase at least three different courses offered by Digiview Training
Institute. Use visually engaging elements, such as icons, illustrations, or graphics, to represent each
course.
4. Emphasize benefits: Highlight the benefits of attending courses at Digiview Training Institute, such as
industry-relevant skills, expert instructors, flexible schedules, etc.
5. Design layout: Create a well-organized and visually appealing layout for the poster. Pay attention to
hierarchy, balance, and readability of text and graphics.
 6. Typography: Utilize typography effectively to convey information and evoke interest. Experiment with
different fonts, sizes, and styles to create visual impact.
7. Illustrative elements: Incorporate vector illustrations, icons, or graphics to enhance the visual appeal of
the poster. Ensure that all illustrations are created or edited using Adobe Illustrator.
8. Color scheme: Choose a cohesive color scheme that aligns with Digiview Training Institute's branding
and conveys the desired mood or message of the poster.
9. File format: Save the final poster design as a high-resolution PDF file suitable for printing and
distribution.
Submission Guidelines:
1. Presentation: Prepare a brief presentation to showcase your poster design to the class. Explain your
design choices, creative process, and how your design addresses the project requirements.
2. Digital submission: Submit the final PDF file of your poster design to the instructor for evaluation.
Evaluation Criteria:
 Creativity and originality of the design concept.
 Effective use of Adobe Illustrator tools and techniques.
 Clarity and readability of information presented on the poster.
 Visual appeal and professionalism of the overall design.
 Alignment with Digiview Training Institute's branding and messaging.
Note: The final project provides an opportunity for you to demonstrate your proficiency in Adobe Illustrator
and your ability to apply design principles to real-world projects. Have fun exploring your creativity while
designing a compelling promotional poster for Digiview Training Institute!
ADOBE PHOTOSHOP COURSE CURRICULUM - DIGIVIEW TRAINING INSTITUTE
GETTING STARTED
 What’s new in this edition
 Prerequisites
 Installing Adobe Photoshop, Adobe Bridge, and Adobe Camera Raw
 Installing fonts
 Starting Adobe Photoshop
 Online content
 Restoring default preferences
 Additional resources
Task: Set up Adobe Photoshop on your computer and explore the interface. Familiarize yourself with the tools
and menus.
GETTING TO KNOW THE WORK AREA
 Starting to work in Adobe Photoshop
 Starting a new document
 Adding an image
 Touring the Photoshop work area
 Using the tools
 Combining elements using layers
 Adding type
 Adding a solid color layer
 Painting a graphic element
 Undoing and redoing steps
 Extending an image
Task: Create a simple composition using multiple images, layers, and text.
BASIC PHOTO CORRECTIONS
 Opening a file with Adobe Bridge
  Evaluating an image for editing
 Straightening and cropping the image
 Correcting tone and color
 Cleaning up with the Remove tool
 Retouching a deleted area using Generative Fill
 Sharpening the image
Task: Edit a photo to enhance its quality and appearance using the techniques learned.
WORKING WITH SELECTIONS
 About selecting and pixel selection tools
 Getting started
 Using cloud documents
 Using the Magic Wand tool
 Using the Quick Selection tool
 Moving a selected area
 Using the Object Selection tool
 Manipulating selections
 Selecting with the lasso tools
 Rotating selected pixels
 Selecting with the Magnetic Lasso tool
 Selecting from a center point
 Resizing and copying a selection
 Cropping an image
Task: Create a composite image by combining multiple selections from different images.
LAYER BASICS
 About layers
 Getting started
 Using the Layers panel
 Rearranging layers
 Applying a gradient to a layer
 Applying a layer style
 Adding an adjustment layer
 Updating layer effects
  Creating a border from a selection
 Flattening and saving files
Task: Design a digital collage using multiple layers and layer effects.
QUICK FIXES
 Getting started
 Improving a snapshot
 Adjusting facial features with Liquify
 Blurring around a subject
 Creating a panorama
 Filling empty areas when cropping
 Correcting image distortion
 Extending depth of field
 Adjusting perspective in an image
Task: Fix imperfections in a series of photos using various quick-fix techniques.
MASKS AND PATTERNS
 Why masks are useful
 Getting started
 Using Select And Mask and Select Subject
 Manipulating an image with Puppet Warp
 Creating a pattern for the background
Task: Create a complex composite image using masks and patterns.
TYPOGRAPHIC DESIGN
 About type
 Getting started
 Creating a clipping mask from type
 Creating type on a path
 Warping point type
 Designing paragraphs of type
 Finishing up
Task: Design a typographic poster using advanced text effects and layouts.
VECTOR DRAWING TECHNIQUES
 About bitmap images and vector graphics
  About paths and the Pen tool
 Getting started with vector drawing
 Drawing a shape with the Pen tool
 Drawing a path traced from a photo
 Converting a path to a selection and a layer mask
Task: Create a vector illustration using the Pen tool and custom shapes.
Creating a logo with text and a custom shape
ADVANCED COMPOSITING
 Getting started
 Arranging layers
 Using Smart Filters
 Painting a layer
 Adding a background
 Using the History panel to undo edits
 Improving a low-resolution image
Task: Composite multiple images into a single cohesive artwork using advanced compositing techniques.
PAINTING WITH THE MIXER BRUSH
 About the Mixer Brush
 Getting started
 Selecting brush settings
 Mixing colors
 Mixing colors with a photograph
 Using brush presets to paint and mix colors
Task: Create a digital painting using the Mixer Brush and custom brush presets.
ADDITIONAL TOPICS(OPTIONAL)
EDITING VIDEO
 About video and animation in Photoshop
 Using the Timeline panel
 Getting started
 Adding video
 Adding audio
 Changing clip durations in a video group
  Animating with keyframes
 Adding transitions
 Rendering the timeline as a finished video file
WORKING WITH CAMERA RAW
 Getting started
 About camera raw files
 Processing files in Camera Raw
 Retouching a portrait in Camera Raw
PREPARING FILES FOR THE WEB
 Getting started
 Creating placeholders with the Frame tool
 Using layer groups to create button graphics
 Automating a multistep task
 Designing with artboards
PRODUCING AND PRINTING CONSISTENT COLOR
 Preparing files for printing
 Getting started
 Performing a “zoom test”
 About color management
 Setting up color management defaults
 Identifying out-of-gamut colors
 Proofing document colors on a monitor
 Bringing colors into the output gamut
 Converting an image to CMYK
 Saving the image as Photoshop PDF
 Printing to a desktop color printer
EXPLORING NEURAL FILTERS
 Understanding Neural Filters
 Getting started
 Exploring the Neural Filters workspace
 Restoring an antique portrait photo
 Adding color and depth blur
  Creating a more convincing composite
FINAL PROJECT: DESIGN AN ADVERTISEMENT FLYER FOR DIGIVIEW TRAINING
INSTITUTE
Objective: Create a visually appealing advertisement flyer promoting Digiview Training Institute and its
various courses. Incorporate multiple techniques and tools learned throughout the Adobe Photoshop course to
showcase your design skills and creativity.
Requirements:
 Include the Digiview Training Institute logo prominently in the design.
 Clearly highlight the institute's name, slogan (if applicable), and contact information.
 Showcase at least three different courses offered by Digiview Training Institute. Use compelling visuals
and concise descriptions to entice potential students.
 Utilize advanced text effects, layer styles, and typography to make the flyer engaging and easy to read.
 Incorporate high-quality images or illustrations relevant to the courses being advertised.
 Use layer masks, patterns, or other advanced techniques to enhance the visual appeal of the flyer.
 Ensure the design adheres to standard flyer dimensions and is suitable for both print and digital
distribution.
Submission Guidelines:
 Save your final design as a high-resolution JPEG or PDF file.
 Submit your completed advertisement flyer to the instructor for evaluation.
 Be prepared to present and explain your design choices during the final project presentation.
Evaluation Criteria:
 Creativity and originality of the design concept.
 Effective use of Adobe Photoshop tools and techniques.
 Clarity of information and messaging.
 Overall visual appeal and professionalism of the advertisement flyer.
This final project will demonstrate your ability to apply the skills and knowledge gained throughout the Adobe
Photoshop course to real-world design tasks. Get creative and showcase your talent in promoting Digiview
Training Institute and its diverse range of courses!
ADOBE INDESIGN COURSE CURRICULUM - DIGIVIEW TRAINING INSTITUTE

GETTING STARTED
 Prerequisites
 Installing the software
 Online content
 Saving and restoring the InDesign Defaults file
 Training resources
 Pearson’s commitment to diversity, equity, and inclusion
Task: Install Adobe InDesign on your computer and explore the software interface. Familiarize yourself with
the menu options and navigation tools.
INTRODUCING THE WORKSPACE
 Getting started
 Looking at the workspace
 Working with panels
 Customizing the workspace
 Changing the magnification of a document
 Navigating through a document
 Using context menus
 Using panel menus
 Modifying Interface preferences
 Exploring on your own
Task: Customize the workspace layout according to your preference. Arrange panels and tools for easy access
during your workflow.
GETTING TO KNOW INDESIGN
 Getting started
 Viewing guides
  Adding text
 Working with styles
 Working with graphics
 Working with objects
 Working with object styles
 Preflighting as you work
 Viewing the document in Presentation mode
 Exploring on your own
Task: Create a simple document layout using text and graphics. Apply styles to format text and objects for
consistency.
SETTING UP A DOCUMENT AND WORKING WITH PAGES
 Getting started
 Creating a new document
 Creating and saving custom document settings
 Creating a new document from a preset
 Working with parent pages
 Applying parent pages to document pages
 Adding new document pages
 Rearranging and deleting document pages
 Changing the size of pages within one InDesign document
 Adding sections to change page numbering
 Overriding parent page items and placing text and graphics
 Printing to the edge of the paper: Using the bleed guides
 Viewing the completed spread
 Exploring on your own
Task: Design a multi-page brochure layout, incorporating different page sizes and sections. Utilize bleed guides
for printing to the edge of the paper.
WORKING WITH OBJECTS
 Getting started
 Introducing layers
 Working with layers
 Creating and modifying text frames
  Creating and modifying graphics frames
 Adding metadata captions to graphics frames
 Wrapping text around a graphic
 Transforming the shape of frames
 Transforming and aligning objects
 Selecting and modifying grouped objects
 Flowing type along a path
 Drawing lines and modifying arrowheads
 Exploring on your own
Task: Design a poster layout with complex object arrangements. Experiment with layer organization and object
transformations.
WORKING WITH COLOR
 Getting started
 Managing color
 Defining printing requirements
 Creating colors
 Applying colors
 Finding and changing color swatches
 Working with tint swatches
 Working with gradients
 Working with color groups
 Exploring on your own
Task: Design a magazine spread using a cohesive color scheme. Apply colors consistently across text and
graphic elements.
FLOWING TEXT
 Getting started
 Flowing text into an existing frame
 Flowing text manually
 Creating text frames while flowing text
 Creating threaded frames automatically
 Flowing text automatically
 Using Find/Change to delete extra paragraph returns
  Applying paragraph styles to text
 Adjusting columns
 Using the baseline grid to align text
 Adding a jump line page number
 Exploring on your own
Task: Create a newsletter layout and flow text content into multiple frames. Apply paragraph styles for efficient
formatting.
EDITING TEXT
 Getting started
 Entering and importing text
 Finding and changing text and formatting
 Checking spelling
 Editing text by dragging and dropping
 Using the Story Editor
 Tracking changes and adding notes
 Exploring on your own
Task: Edit a document with imported text, making corrections and applying formatting changes as needed.
WORKING WITH TYPOGRAPHY
 Getting started
 Adjusting vertical spacing
 Working with fonts, type styles, and glyphs
 Working with columns
 Changing paragraph alignment
 Creating a drop cap
 Adjusting letter and word spacing
 Adjusting line breaks
 Setting tabs
 Working with paragraph shading and rules
 Exploring on your own
Task: Design a book layout with attention to typography details. Experiment with font styles, spacing, and
alignment.
WORKING WITH STYLES
  Getting started
 Creating and applying paragraph styles
 Creating and applying character styles
 Nesting character styles inside paragraph styles
 Creating and applying object styles
 Creating and applying table and cell styles
 Globally updating styles
 Loading styles from another document
 Exploring on your own
Task: Create a style guide document demonstrating various paragraph, character, and object styles.
CREATING TABLES
 Getting started
 Working with tables
 Converting text to a table
 Changing rows and columns
 Formatting a table
 Adding graphics to table cells
 Creating a header row
 Creating and applying table and cell styles
 Exploring on your own
Task: Design a product catalog page layout featuring tables to display product information.
IMPORTING AND MODIFYING GRAPHICS
 Getting started
 Adding graphics from other programs
 Comparing vector and pixel-based graphics
 Managing links to imported files
 Updating revised graphics
 Adjusting display quality
 Importing and sizing graphics
 Editing placed pictures
 Working with dropped backgrounds
 Importing native Adobe graphic files
  Using subject-aware text wrap
 Filling type with a graphic
 Using an InDesign library to manage objects
 Exploring on your own
Task: Create a brochure layout incorporating various graphics. Experiment with image placement and text
wrapping.
WORKING WITH TRANSPARENCY
 Getting started
 Creating a background graphic
 Applying transparency settings
 Adding transparency effects to imported vector and bitmap graphics
 Importing and adjusting Illustrator files that use transparency
 Applying transparency settings to text
 Working with effects
 Exploring on your own
Task: Design a poster with transparent elements and overlay effects to create visual interest.
PRINTING AND EXPORTING
 Getting started
 Preflighting files
 Previewing separations
 Packaging files
 Creating an Adobe PDF proof
 Creating a Press-Ready PDF
 Creating a PDF for web distribution
 Exporting a PDF as spreads and pages
 Exploring on your own
Task: Prepare a document for printing, ensuring all elements meet printing requirements. Export the document
to PDF format for distribution.
CREATING ADOBE PDF FILES WITH FORM FIELDS
 Getting started
 Planning a form
 Creating a text field
  Creating radio buttons
 Creating a check box
 Creating a combo box
 Creating a list box
 Creating a signature field
 Testing a form
 Exploring on your own
Task: Design a fillable PDF form for a fictitious event registration. Include various form field types for user
input.
CREATING A FIXED-LAYOUT EPUB AND PUBLISHING ONLINE
 Getting started
 Creating a new document for fixed-layout export
 EPUB: Fixed-layout versus reflowable
 Adding animation
 Buttons
 Adding multimedia and interactive elements
 Exporting a fixed-layout EPUB file
 InDesign Publish Online
 Exploring on your own
Task: Design an interactive digital magazine layout for online distribution. Include multimedia elements and
interactive navigation features.

FINAL PROJECT:
Design a comprehensive promotional brochure for Digiview Training Institute, incorporating various InDesign
techniques learned throughout the course. Showcase multiple courses offered by the institute, along with
relevant imagery and text. Ensure the brochure is visually appealing, professionally formatted, and ready for
print or digital distribution.
DIGITAL MARKETING SHORT COURSE CURRICULUM
INTRODUCTION TO DIGITAL MARKETING
 Understanding Digital Marketing
 Evolution and Importance of Digital Marketing
 Key Concepts and Terminologies
 Trends and Future of Digital Marketing
WEBSITE PLANNING AND DEVELOPMENT
 Importance of a Website in Digital Marketing
 Website Planning and Architecture
 User Experience (UX) Design Principles
 Content Creation and Management
 Introduction to Content Management Systems (CMS)
SEARCH ENGINE OPTIMIZATION (SEO)
 Understanding Search Engines and Algorithms
 On-Page SEO Techniques
 Off-Page SEO Techniques
 Local SEO Strategies
 SEO Tools and Analytics
SEARCH ENGINE MARKETING (SEM)
 Introduction to Search Engine Marketing
 Google Ads Fundamentals
 Keyword Research and Selection
 Campaign Setup and Optimization
 Ad Extensions and Formats
 Budgeting and Bid Strategies
 Performance Tracking and Reporting
SOCIAL MEDIA MARKETING (SMM)
 Overview of Social Media Platforms
 Creating Social Media Strategy
 Content Creation and Curation
 Building and Engaging with Communities
 Social Media Advertising (Paid Promotion)
 Social Media Analytics and Measurement
EMAIL MARKETING
 Understanding Email Marketing
 Building Email Subscriber Lists
 Crafting Effective Email Campaigns
 Email Automation and Personalization
 Email Deliverability Best Practices
 Email Marketing Metrics and Analysis
CONTENT MARKETING
 Fundamentals of Content Marketing
 Content Planning and Strategy
 Types of Content (Blog Posts, Infographics, Videos, etc.)
 Content Distribution Channels
 Content Calendar Management
 Measuring Content Marketing ROI
ANALYTICS AND REPORTING
 Introduction to Web Analytics
 Setting up Google Analytics
 Tracking and Measuring Website Traffic
 Conversion Tracking and Goal Setting
 Key Performance Indicators (KPIs)
 Data Interpretation and Reporting
DIGITAL MARKETING STRATEGY
 Developing a Digital Marketing Plan
 Identifying Target Audience and Personas
 Defining Marketing Objectives and Goals
  Choosing Digital Marketing Channels
 Budget Allocation and Resource Planning
 Continuous Improvement and Optimization
FINAL PROJECT: DIGITAL MARKETING CAMPAIGN
Design and execute a comprehensive digital marketing campaign for a fictional or real-world business. Utilize
various digital marketing techniques learned throughout the course to achieve specific business objectives such
as lead generation, brand awareness, or sales conversion. Present campaign strategy, implementation details,
and performance analysis in a final presentation.