BE BUCHI

(Meat – Nutritious - Sesame Coated)

A Fusion of Tradition and Innovation
VALENZUELA, RAQUEL

TAMBIC, GWYNITH

TANGONAN, WENCY

TUMOLVA, ROBERT JOHN

SION, ABEGAIL

Introduction
Buchi, a popular fried sesame ball, traces its origins to China but has become
a beloved snack in the Philippines. Traditionally made from glutinous rice
flour and filled with sweet pastes such as lotus or red bean, buchi has
become an icon of Chinese-Filipino cuisine. Known for its crispy exterior and
chewy interior, buchi is often associated with good luck and is a common
fixture in local restaurants, fast food chains, and celebrations. While buchi is
typically deep-fried, variations like boiled or steamed versions are also
enjoyed in the Philippines.

Concept: Be Buchi – A Fusion Snack with Meat:

The idea behind Be Buchi emerged from the desire to provide a snack that
Filipino consumers love while addressing the need for a more substantial,
fulfilling option. By combining the traditional buchi with savory fillings such
as meat, Be Buchi offers a unique twist on the classic snack. This innovation
blends the familiar crispy, chewy texture of buchi with the satisfying flavors
of meat, creating a snack that is both delicious and filling.

Be Buchi aims to offer a convenient, on-the-go snack that can be enjoyed at

any time of the day. Whether as a quick breakfast, a mid-day snack, or an
evening treat, Be Buchi provides a satisfying experience without the feeling
of overeating. The addition of meat ensures that the snack is not only tasty
but also substantial enough to address hunger, making it a perfect option for
those looking for a quick meal or a snack that can hold them over between
meals.

Be Buchi appeals to a broad demographic, particularly Filipino consumers

who enjoy traditional flavors with a modern twist. It offers a unique fusion of
savory and sweet that can attract both young and old consumers. The
versatility of Be Buchi also makes it suitable for various dining occasions,
from casual snacking to more formal meals.
 II. Background and Rationale

Problem(s) Being Addressed by the Product/Service:

The main problem that Be Buchi addresses is the need for a convenient,
satisfying snack that combines the beloved flavors of traditional Filipino
buchi with the ability to curb hunger more effectively. Traditional buchi, while
popular, is often sweet and light, and may not be substantial enough to
satisfy hunger during busy days. Filipino consumers frequently seek quick,
on-the-go snacks but may find themselves needing more than just a light
treat to feel full. The introduction of savory fillings, such as meat, within the
buchi concept solves this problem by offering a more balanced, satisfying
option that combines the snack’s traditional appeal with the added
nutritional benefit of protein.

Additionally, while buchi is widely consumed in the Philippines, there is a gap

in the market for a product that offers both the delicious snack experience
and the practical functionality of a quick meal. Be Buchi addresses this need
by providing a snack that can be eaten at any time of the day and delivers a
fuller, more filling experience, without the overindulgence or heaviness often
associated with traditional meals.

Goals and Objectives of the Researchers:

The goals and objectives of the researchers are to create a new and
innovative snack that blends traditional Filipino buchi with savory meat
fillings, providing a more satisfying and substantial option for consumers.
The aim is to meet the growing demand for convenient, on-the-go food that
is not only delicious but also filling enough to address hunger without being
overly heavy. By retaining the essence of buchi while introducing savory
flavors, the researchers seek to offer a product that appeals to modern
Filipino tastes while staying true to cultural food traditions. Additionally, the
product should be versatile, suitable for any time of the day—whether as a
 quick breakfast, a snack, or a light meal. Ultimately, Be Buchi aims to
provide a balanced and nutritious snack option that combines the comforting
appeal of buchi with the added benefits of protein, making it both satisfying
and practical for busy consumers.

III. Products and Services

a. Features of the Proposed Product/Service:

Be Buchi is an innovative fusion snack that combines the traditional Filipino
buchi with savory meat fillings, such as pork, chicken, or beef. The outer
layer is made from glutinous rice flour, giving it the signature chewy and
crispy texture, while the filling provides a hearty and satisfying contrast.

The product is designed to be both filling and balanced, offering a

combination of carbohydrates, protein, and fats in each serving.

b. Customer Benefits:
The primary benefit of Be Buchi is that it provides a satisfying and
convenient snack option that goes beyond the traditional, light sweetness of
regular buchi. By incorporating savory meat fillings, it offers a more
substantial snack that can better satisfy hunger and provide longer-lasting
energy. The snack is easy to consume on the go, making it perfect for busy
individuals who need a quick but fulfilling meal or snack during their hectic
day.

c. Unique Selling Proposition (USP):

The unique selling proposition of Be Buchi lies in its ability to merge the
beloved traditional Filipino buchi with a savory, protein-packed filling,
creating a snack that is both comforting and satisfying. While typical buchi is
light and sweet, Be Buchi introduces a new, innovative option that provides a
fuller, more balanced snack experience, making it ideal for consumers
seeking something more substantial than the usual snack.
 IV. Business Model Canvas

Suppliers of Marketing Innovation of Bulk Discounts Consumers:

Product Online Feedback
Ingredients Development Flavors Loyalty Customers Families
Sales People free
Distributors Customer Feedback Ingredient
from allergies
Innovation
Retail Partners Business:
Nutritionally Social Media Grocery
Marketing Product
Balance Small Markets Wet Markets
Agencies Team
Brand Small Stores
Conveniency

Product Inputs Product Sales

Equipment's and Facilities Resellers
 V. Strategy Canvas

Interpretation and Analysis:

• Queen Buchi is cheaper than Be Buchi. This could attract more price-
sensitive customers.
• Queen Buchi is rated slightly better in quality. It’s seen as offering higher
quality products than Be Buchi.
• Queen Buchi does better in marketing. This means it is likely to have more
brand awareness and better advertising.
• Both brands are equal, offering good customer service.
• Queen Buchi has more branches, meaning it’s more accessible to
customers. Be Buchi has fewer locations, so it may be harder for customers
to find.
• Both brands have equally good design, so there’s no clear difference here.
 • Queen Buchi has the edge in price, quality, marketing, and branches,
giving it more reach and appeal.
• Be Buchi needs to improve in branches and marketing to compete better.
• Both brands are equal in customer service and design, so those might not
be areas of strong differentiation.

Conclusion:

Be Buchi aims to combine traditions with modernity which is certainly the

need of the hour for the Filipino market. It takes the famous buchi a
delicious, chewy structure and adds more delight to it by placing mouth
watering and protein rich fillings of either chicken, pork or beef. Such a small
change turns buchi from a light sweet dessert into a thick filling snack that
could be eaten any time or any place. Be Buchi tackles a very common but
important challenge, how many times can you see a snack that is either too
light or too heavy for a busy person? This is where Be buchi can help in
providing a balanced and tasty snack that will help in curbing a little bit of
hunger without overdoing it. This is ideal for working people, families or
anyone that has to munch on something quick yet satisfaction is guaranteed.
What don’t Be Buchi reinvent however, is the essence of traditional buchi,
which they retain while introducing something new. It is not simply a snack, it
is a combination of flavors, textures and ideas that respects Filipino tradition
while adjusting to contemporary needs. Furthermore, by incorporating
practicality, nutrition, and reassurance into one, Be Buchi would be able to
carve its niche in the competitive world of peddlers of snacks. It’s more than
just food. It’s more like an experience, a different way to appreciate
something familiar. This makes Be Buchi more than a products.