ABES BS MBA BATCH 2023-25

RPR KMBN 408 -Suggested Research Topics As Per Specializations

MENTORS PLEASE MENTION ALLOTED AFTER FINALISING THE TOPIC BY MENTEE.IF THE MENTEE W
TOPIC EXCEPT THE GIVEN LIST THEN THE TOPIC WILL BE CONFIRMED ONLY AFTER APPROVAL OF T
MENTOR

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HRM
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OPERATIONS
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INFORMATION TECHNOLOGY
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 ABES BS MBA BATCH 2023-25
RPR KMBN 408 -Suggested Research Topics As Per Specializations
MENTORS PLEASE MENTION ALLOTED AFTER FINALISING THE TOPIC BY MENTEE.IF THE MENTEE WANT T
TOPIC EXCEPT THE GIVEN LIST THEN THE TOPIC WILL BE CONFIRMED ONLY AFTER APPROVAL OF THE RE
MENTOR

FINANCE

Impact of Algorithmic Trading on Stock Market Efficiency

Effectiveness of Technical Analysis in Stock Market Prediction
Comparison of Active vs. Passive Investment Strategies
Impact of Foreign Direct Investment (FDI) on Emerging Markets
Role of Behavioral Finance in Investment Decision-Making
Cryptocurrency vs. Traditional Investments: A Risk-Return Analysis
Impact of Economic Indicators on Stock Market Performance
Effectiveness of ESG (Environmental, Social, and Governance) Investing
Mutual Funds vs. Exchange-Traded Funds (ETFs): A Performance Comparison
Analysis of Gold as a Safe-Haven Investment
Impact of Digital Banking on Customer Satisfaction
Role of Artificial Intelligence in Fraud Detection in Banking
Comparative Analysis of Traditional vs. Neo-Banks
Effect of RBI Policies on Indian Banking Sector
Impact of Mobile Payment Systems on Financial Inclusion
Use of Blockchain in Enhancing Security in Banking Transactions
Impact of Loan Waivers on the Banking Sector
Role of Fintech in Revolutionizing Personal Finance Management
How Interest Rate Changes Affect Consumer Borrowing
Impact of Non-Performing Assets (NPAs) on Bank Profitability
Analysis of Cryptocurrency Volatility and Investor Sentiments
Impact of Capital Structure on Firm Performance
Comparative Analysis of Debt vs. Equity Financing
Role of Mergers and Acquisitions in Business Growth
Effectiveness of Risk Management Strategies in Financial Institutions
Impact of Dividend Policy on Shareholder Value
Analysis of Working Capital Management in Indian Companies
Impact of Foreign Exchange Rate Fluctuations on Corporate Profits
Effectiveness of Hedging Strategies in Financial Risk Management
Role of Financial Planning in Corporate Growth Strategy
Impact of Financial Leverage on Company Performance
Impact of Financial Literacy on Investment Decisions
Effect of Credit Score on Loan Approval and Interest Rates
Role of Robo-Advisors in Personal Financial Planning
Comparative Study of Fixed Deposits vs. Mutual Funds for Retirement Planning
Impact of Inflation on Household Savings and Investment
Behavioral Biases in Personal Financial Decision-Making
Role of Tax Planning in Wealth Management
Impact of Insurance on Personal Financial Security
Effectiveness of Systematic Investment Plans (SIPs) in Wealth Creation
Analysis of Financial Well-being of Millennials vs. Gen Z
mpact of Blockchain on the Future of Financial Transactions
Role of Big Data Analytics in Financial Decision-Making
Effectiveness of AI-Powered Chatbots in Customer Service in Banking
Impact of Open Banking on the Future of Financial Services
Role of Smart Contracts in Reducing Financial Fraud
Impact of Mobile Wallets on Cashless Transactions
Effectiveness of Crowdfunding as an Alternative to Traditional Financing
Role of Digital Lending Platforms in Expanding Credit Access
Impact of Peer-to-Peer (P2P) Lending on Traditional Banking Models
MARKETING
Impact of Social Media Marketing on Consumer Engagement
Role of Influencer Marketing in Brand Awareness
Effectiveness of AI in Personalized Marketing Strategies
Impact of Voice Search on SEO and Digital Marketing
Role of Augmented Reality (AR) in Enhancing Online Shopping Experience
Effectiveness of Chatbots in Customer Relationship Management (CRM)
How Data-Driven Marketing Improves Customer Retention
Impact of YouTube Advertising on Brand Perception
Role of User-Generated Content in Brand Loyalty
Comparison of Facebook vs. Instagram Marketing Strategies
Impact of Brand Trust on Consumer Purchase Decisions
Effect of Pricing Strategies on Consumer Buying Behavior
Role of Emotions in Impulse Buying Decisions
Influence of Customer Reviews on Online Purchase Behavior
Impact of Ethical Marketing on Consumer Perception
Effect of Nostalgia Marketing on Consumer Decision-Making
Comparison of Rational vs. Emotional Advertising Strategies
How Celebrity Endorsements Influence Brand Image
Impact of Word-of-Mouth Marketing on Consumer Trust
Effectiveness of Free Trial Strategies in Converting Customers
Impact of Rebranding on Consumer Perception
Role of Storytelling in Brand Building
Effectiveness of Color Psychology in Branding
Impact of Luxury Branding on Consumer Purchase Intentions
How Packaging Design Affects Consumer Buying Decisions
Role of Brand Equity in Competitive Advantage
Impact of Personalized Branding on Customer Loyalty
How Cause-Related Marketing Enhances Brand Image
Effect of Logo Redesign on Brand Identity
Comparison of Local vs. Global Branding Strategies
Impact of Discounts and Offers on Online Shopping Behavior
Effect of Customer Loyalty Programs on Repeat Purchases
Role of AI in Enhancing Online Shopping Experience
Impact of Augmented Reality (AR) in Virtual Shopping
Effectiveness of Subscription-Based E-Commerce Models
Influence of Product Recommendations on Consumer Decisions
How Flash Sales Influence Buying Behavior in E-Commerce
Role of Social Commerce in Consumer Decision-Making
Impact of Omnichannel Retailing on Customer Experience
Comparison of Traditional vs. Online Retail Marketing Strategies
Effectiveness of Video Marketing in Consumer Engagement
Impact of Humor in Advertising on Brand Recall
Role of Neuromarketing in Creating Effective Advertisements
Effectiveness of Guerrilla Marketing in Brand Awareness
Impact of Nostalgic Advertising on Consumer Emotions
How Interactive Ads Influence Consumer Decision-Making
Effectiveness of Comparative Advertising on Brand Positioning
Impact of Product Placements in Movies on Brand Awareness
Role of Memes in Viral Marketing Campaigns
Effectiveness of Native Advertising in Digital Media
Impact of Green Marketing on Consumer Purchase Intentions
Role of Corporate Social Responsibility (CSR) in Brand Loyalty
Effectiveness of Eco-Labeling on Consumer Trust
How Sustainable Packaging Influences Buying Behavior
Impact of Ethical Consumerism on Marketing Strategies
Role of Transparency in Influencing Consumer Trust in Brands
Effectiveness of Fair-Trade Certification in Marketing
Impact of Cause-Related Marketing on Brand Image
How Vegan Branding Affects Consumer Preferences
Effectiveness of Carbon Footprint Labeling on Consumer Decisions
HRM
Impact of Employee Engagement on Organizational Performance
Effectiveness of Performance-Based Incentives on Employee Productivity
Role of Gamification in Employee Motivation and Retention
Influence of Workplace Culture on Employee Job Satisfaction
Impact of Work-Life Balance on Employee Performance
Effect of Leadership Styles on Employee Engagement
How Emotional Intelligence Affects Employee Productivity
Role of Employee Wellness Programs in Reducing Stress at Work
Influence of Hybrid Work Models on Employee Productivity
Impact of Psychological Safety on Workplace Performance
Role of AI and Automation in Talent Acquisition
Effectiveness of Employer Branding in Attracting Top Talent
Impact of Social Media Recruitment on Hiring Quality
Challenges in Hiring and Retaining Gen Z Employees
Impact of Remote Hiring on Talent Acquisition Strategies
Use of Predictive Analytics in Talent Acquisition
Effectiveness of Employee Referral Programs in Recruitment
Impact of Soft Skills vs. Technical Skills in Hiring Decisions
Role of Diversity Hiring in Enhancing Organizational Performance
Ethical Issues in AI-Based Recruitment Processes
Effectiveness of Virtual Learning in Employee Training
Impact of Continuous Learning on Employee Retention
How Leadership Development Programs Influence Managerial Effectiveness
The Role of AI in Personalized Employee Training Programs
Assessing the Impact of Cross-Training on Employee Productivity
Effectiveness of Mentorship Programs in Employee Growth
Impact of Microlearning on Employee Skill Development
Use of Gamification in Corporate Training Programs
How Soft Skills Training Improves Team Collaboration
Effectiveness of Upskilling and Reskilling Programs in the IT Industry
Impact of 360-Degree Performance Appraisal on Employee Development
How Performance-Based Pay Affects Employee Productivity
Challenges in Implementing Fair and Transparent Performance Reviews
Role of AI in Automating Performance Evaluations
Effectiveness of Key Performance Indicators (KPIs) in Performance Management
How Performance Feedback Influences Employee Motivation
Impact of Self-Appraisal on Employee Growth and Development
How Bias Affects Performance Appraisal Systems
Comparison of Traditional vs. Continuous Performance Reviews
How Goal-Setting Theory Affects Employee Performance
Role of HR Analytics in Predicting Employee Turnover
Impact of AI and Machine Learning on HR Decision-Making
Use of Chatbots in HR for Employee Query Resolution
Effectiveness of HRIS (Human Resource Information Systems) in Managing Workforce
How Data-Driven HR Improves Employee Engagement Strategies
Challenges in Implementing HR Technology in Small Businesses
Role of People Analytics in Improving Workplace Productivity
Use of Blockchain for Secure Employee Records Management
Impact of HR Chatbots on Employee Satisfaction and HR Efficiency
How Predictive Analytics Can Help Improve Employee Retention Strategies
OPERATIONS
Impact of Blockchain Technology on Supply Chain Transparency
Role of AI and Machine Learning in Supply Chain Optimization
Effectiveness of Just-in-Time (JIT) Inventory Management
Impact of COVID-19 on Global Supply Chain Disruptions
Role of IoT in Enhancing Supply Chain Visibility
Sustainable Supply Chain Practices and Their Business Impact
Comparison of Traditional vs. Agile Supply Chain Models
Role of Big Data in Demand Forecasting and Inventory Management
Effect of Green Logistics on Supply Chain Efficiency
Reverse Logistics and Its Challenges in E-Commerce
Impact of Lean Manufacturing on Operational Efficiency
Effectiveness of Six Sigma in Reducing Manufacturing Defects
Role of Kaizen in Continuous Process Improvement
Application of Lean Principles in the Service Industry
Comparison of Lean vs. Agile Methodologies in Operations
Impact of 5S Methodology on Workplace Productivity
Challenges in Implementing Lean Practices in SMEs
Cost-Benefit Analysis of Lean Manufacturing Implementation
How Lean Six Sigma Improves Quality Control in Production
Impact of Lean Thinking on Waste Reduction in Operations
Impact of AI and Automation on Logistics and Distribution
Effectiveness of Green Transportation in Reducing Carbon Footprint
Challenges in Last-Mile Delivery in E-Commerce
Role of Predictive Analytics in Logistics Planning
Impact of Drone Delivery on Logistics Operations
Comparison of Outsourcing vs. In-House Logistics Operations
Role of Autonomous Vehicles in Future Supply Chains
Effectiveness of Cloud-Based Logistics Management Systems
How Real-Time Tracking Enhances Delivery Performance
Challenges in Cold Chain Logistics for Pharmaceuticals
Impact of Industry 4.0 on Manufacturing and Operations
Role of ERP Systems in Enhancing Operational Efficiency
Impact of Agile Methodology on Project Management in Operations
Use of Digital Twins in Manufacturing Process Optimization
Challenges and Benefits of Smart Factories in Modern Industry
Role of Predictive Maintenance in Reducing Downtime
Effectiveness of Automation in Improving Production Efficiency
Impact of AI in Reducing Operational Costs
How Cloud Computing Transforms Operations Management
Future of Human-Robot Collaboration in Manufacturing
Impact of Total Quality Management (TQM) on Business Performance
Role of Customer Feedback in Continuous Quality Improvement
Effectiveness of ISO Certification in Improving Product Quality
Impact of AI on Quality Control in Manufacturing
Use of Statistical Process Control (SPC) in Quality Management
Role of Design Thinking in Process Improvement
How Quality Assurance Affects Customer Satisfaction in Services
Comparison of Different Quality Management Techniques in Operations
Impact of Automated Quality Control Systems in Manufacturing
Use of Six Sigma in Service Quality Improvement
INFORMATION TECHNOLOGY
Impact of AI on Business Decision-Making
Role of Machine Learning in Predictive Analytics
Use of AI in Fraud Detection for Financial Services
Impact of AI Chatbots on Customer Support Efficiency
Role of Natural Language Processing (NLP) in Sentiment Analysis
Effectiveness of AI-Powered Personalization in E-Commerce
Comparison of Traditional vs. AI-Driven Cybersecurity Solutions
Use of AI in Automating Supply Chain Management
Impact of Deep Learning on Image and Video Recognition
Challenges in Ethical AI Development and Deployment
Impact of Blockchain Technology on Cybersecurity
Role of AI in Threat Detection and Prevention
Cybersecurity Challenges in Remote Work Environments
Effectiveness of Multi-Factor Authentication in Preventing Cyber Attacks
Data Privacy Concerns in Cloud Computing
Impact of GDPR and Data Protection Laws on IT Strategies
Role of Encryption in Securing Online Transactions
Challenges in Securing IoT Devices from Cyber Threats
Use of Zero Trust Security Models in Enterprise IT Infrastructure
Impact of Ransomware Attacks on Business Operations
Impact of Cloud Computing on IT Cost Reduction
Comparison of Public, Private, and Hybrid Cloud Models
Role of Cloud-Based ERP Systems in Business Growth
Security Challenges in Cloud Computing and Data Storage
Effectiveness of Serverless Computing in Enterprise IT
Impact of Edge Computing on Data Processing Speed
Future of Cloud Gaming: Challenges and Opportunities
Use of Cloud-Based Collaboration Tools in Remote Work
Impact of Quantum Computing on Cloud Security
Trends in Cloud-Based Disaster Recovery Solutions
Impact of Big Data Analytics on Business Intelligence
Role of Data Science in Enhancing Customer Experience
Use of Predictive Analytics in Financial Risk Management
Effectiveness of Data Visualization in Decision-Making
Challenges in Managing Unstructured Big Data
Impact of IoT on Big Data Collection and Analysis
Role of Data Warehousing in Enhancing Business Intelligence
Use of Sentiment Analysis in Social Media Marketing
Effectiveness of Real-Time Data Analytics in Healthcare
Impact of AI and Big Data on Personalized Advertising
Impact of IoT on Smart Cities Development
Role of IoT in Enhancing Home Automation
Cybersecurity Risks in IoT-Enabled Devices
Effectiveness of IoT in Fleet Management and Logistics
Challenges in Implementing 5G for IoT Connectivity
Use of IoT in Predictive Maintenance for Manufacturing
Impact of Smart Wearables on Healthcare Monitoring
Role of IoT in Enhancing Supply Chain Efficiency
How Smart Agriculture is Transforming Farming Practices
Impact of IoT on Real-Time Traffic Management Systems
Impact of Low-Code/No-Code Development Platforms on IT Industry
Challenges in Adopting Agile Software Development in Enterprises
Effectiveness of DevOps in Continuous Integration and Deployment
Role of Blockchain in Securing Software Development Lifecycle
ENTEE WANT TO TAKE A
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