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Digital Marketing - Learning Path - Board Infinity

Board Infinity offers a comprehensive Digital Marketing Learning Path designed to equip learners with essential skills for a career in digital marketing, including online classes, mentoring, and placement assistance. The program covers various topics such as SEO, social media marketing, and web analytics, with practical projects to enhance learning. With over 100 hours of intensive training and support from industry experts, this course aims to prepare students for the growing job market in digital marketing.

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harshita thard
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27 views12 pages

Digital Marketing - Learning Path - Board Infinity

Board Infinity offers a comprehensive Digital Marketing Learning Path designed to equip learners with essential skills for a career in digital marketing, including online classes, mentoring, and placement assistance. The program covers various topics such as SEO, social media marketing, and web analytics, with practical projects to enhance learning. With over 100 hours of intensive training and support from industry experts, this course aims to prepare students for the growing job market in digital marketing.

Uploaded by

harshita thard
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DIGITAL MARKETING

LEARNING PATH
Become a certified Digital Marketer
and secure the jobs of future.

HIGHLIGHTS OF THE
LEARNING PATH

100+ Hours of
Online Classes
1:1 Mentoring from
Industry Experts
Career Services and
Placement opportunity
Learn from Industry
Experts

500+ Certified Learners


WHAT IS BOARD INFINITY?
Board Infinity is a full-stack career platform for students and
jobseekers enabled by personalized learning paths, career coaches
and access to opportunities. Be it a career transition, your first job,
campus placements preparation or any career guidance. Board
Infinity is a one-stop solution to all your career needs.

OUR OBJECTIVES?
We connect career aspirants with industry experts for focused
learning, guidance, mentoring and support. We also prepare you and
connect to relevant opportunities and help you realize your career
dreams.

OUR ACHIEVEMENTS?
WHAT IS DIGITAL MARKETING?

Digital marketing is the marketing of products or services using digital


technologies, mainly on the Internet, but also including mobile phones,
display advertising,and any other digital medium. Digital marketing
channels are systems based on the internet that can create,
accelerate, and transmit product value from producer to the terminal
consumer by digital networks.

WHY TO DO DIGITAL MARKETING?


Ears up! 2022 Digital Marketing Industry will generate more than 20
Lakh jobs in India. Taking this opportunity we've built a Learning Path
where you’ll learn all the Digital Marketing skills which will help you
land a lucrative job in the industry. This Learning Path is built for career
aspirants who want to build a career in Digital Marketing from the
ground up.

This program equips learners with the key concepts and practical skills
to build a career in marketing in the digital age. Throughout the
program, learners will engage in problem-solving and analytical
thinking, gaining expertise in Facebook Marketing, Email Marketing,
Search Engine Optimization, Google Ads, Google Analytics, Social
Media Marketing, Content Creation, and Web Analytics. You’ll learn
how to create Email Campaigns and workflows and retargeting emails
to get sales lead for your product.

At the end of the course, you’ll work on three assignments, which will
give you practical exposure on how to handle social media profiles,
how to create and execute Ads on social media profiles and Google.
Additionally, these project will help you understand how to Segment
and target the consumer by positioning your promotions at the right
place. After this, you will also get a broader understanding of how to
analyze the results, measure success.

On top of that, you will get personalized career coaching session for
resume building and interview preparation. Get placement assistance
until you land your dream job.
SALIENT FEATURES OF THE COURSE

100+ Hours of Intensive Learning

50+ Hours of Hands-on Assignments and Projects

Career Services and Placement opportunity

Lifetime Access to Latest Content

Learn from the Industry Experts

24X7 Support through Discussion form

Career Support

Build your Softskills

WHO SHOULD TAKE THE COURSE?

Any College Fresher Student, 0-4 Yrs Experience


WHAT WILL YOU LEARN

Fundamental of Digital Marketing


This module will walk you through very basics of digital marketing. It
will introduce the concept like 5P's of marketing, STP analysis. Then
give you an overview of the industry, tools, and the various channels in
use. It will also throw light on the roles and responsibilities of a digital
marketer.

Consumer Behavior
In this module, you will learn the application of the theories of
consumer and buyer behaviour, to develop effective and successful
marketing campaigns. For more in-depth understanding of market
segmentation, strategic targeting, consumer perception and
motivation. You will also work on a case study and a consumer
research report.

Social Media Marketing


This module will walk you through how businesses can leverage Social
Network. You will learn how to communicate and engage with the
consumers using Facebook, Twitter, LinkedIn and Instagram. This will
also help you hone your Content Creation, understanding and
visualization skills with the understanding of management tools used
in it. You will conclude the results by assessing social media ROI.

Paid Advertising
You will learn the various paid modes of advertising like Facebook ads,
Email Marketing and SMS Marketing in this module. The various paid
channels of advertising will help you understand each platform, its
uniqueness and how to target customers on each platform to
generate quality leads. You will also learn about the Conversion Rate
Optimization to get more customers, sales, or revenue from your
existing audience.
WHAT WILL YOU LEARN

Search Engine Optimization(SEO)


Here, you will learn about SEO and its importance to businesses. This
module will make you understand what audit reports drive the SEO
with its type, keyword planning, Link Building and mapping. You will
also learn why businesses worship SEO and how they implement it
with in their digital marketing efforts.

Search Engine Marketing(SEM)


This module will browse through the ad campaigns for search engines,
also called SEM. It is considered to be one of the most important skill to
possess in Digital Marketing because of its rich ecosystem. This module
will take you through the basics and advanced levels of Google
Adwords and its terminology.

Web Analytics
Implementing campaigns isn't enough, tracking them to decipher
performance is a must. In this module, you will learn how to analyse the
results of the campaigns executed, usage of google analytics and
report generation. You will learn to make and study google analytics
report through analysing accounts, profiles, users, visitors and traffic
sources.

Career Services and Placement Preparation


Your technical knowledge sounds but you are not getting a job offer,
Wonder why? It may be because of your lack of soft skills. Soft skills are
a combination of people, social and communication skills. This module
will guide you in building your soft skills. It will also help you in creating
and maintaining your portfolio, how to search for jobs along with tips
for cracking interviews.
TOOLS YOU WILL BE LEARNING
PROJECTS

Work on various live projects in each of these


domains to gain practical and hands-on exposure, and
to tighten the grasp over your theoretical knowledge.

1. Consumer Research - Choose a brand/product of


your choice and make a detailed STP and competitor
report (STP analysis, 4Ps)

2. Build Social media campaign - Choose a


product/service and build a proper social media
campaign. (Canva, facebook, Instagram, Twitter,
Hootsuite)

3. SEO optimization and Blog promotion - Implement


concepts of backlinking, On page SEO, and promotion
( Content Marketing, Google analytics, SEO Spider)

4. Build demo facebook ads and google ads


(Facebook ads and google ads)
OUR COACHES

Amit Kashyap Ashish Anand


Founder & CEO Marketing Director
Aiozium Droom Technology

Nitin Malik Neha Khullar


Head of Marketing Digital Strategist
Evercoast Communications Iris Concise
Design Pvt. Ltd.

Praful Jain Pranav Parekh


Digital Marketing Manager Digital Marketing
Accenture Consultant
WHAT OUR CERTIFIED STUDENTS
SAY ABOUT OUR COURSE?

Board Infinity has exposed me to a new career opportunity of Digital


Marketing Course. With the online learning facility, I could complete my
course seamlessly at convenience and with such great teaching
techniques.
- Vedant Sharma

This course at Board Infinity has given me a new direction to my


passion for digital marketing. The basic skills that I have learned during
the course have been fantastic and will stand to me no matter what
area of Digital Marketing techniques I will be working in. The course
contents were brilliantly-structured and easy to understand.
- Ajaynath M

Board infinity has provided me a platform to learn my passion in the


field of digital marketing. Sessions were easy to understand with
flexible schedules. The best part is you can revise any topic with
recorded sessions with a tap of a button. Now i will be start my career
in digital marketing. - Ahmer Tariq

Board infinity helped me to learn new skills and to know about career
opportunities in digital world. The ease with which tutor help us to
understand the concepts in very ruminative. They helped me to add on
my opportunities in this very competitive market with great ease
- Ayushi Joshi
CERTIFICATES

As a part of this program, we will help you achieve


below mentioned course:
200+ POTENTIAL RECRUITERS

COURSE FEE AND REGISTRATION


Duration of the Course: 3 Months
Payments Mode: Credit/Debit Card, Bank Transfer or Cheque
EMI: No Cost EMI
Income Share Agreement (ISA): Yes
How to Register: Call at +91-8879654341 or
mail us at [email protected]
Weekly Commitment: 10 to 12 Hours

Available in Mumbai, Delhi NCR, Bangalore


+91-8879654341 www.boardinfinity.com [email protected]
/ Boardinfinity

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