SBL Notes - BeingACCA
SBL Notes - BeingACCA
Chapter 1 - Strategy
JS&W model-
1. Strategic position - Current position (External environment, internal environment),
future target
2. Strategy choice - Possible options for reaching target
1) Generate all possible options
2) Pros and cons
3) Select the option
3. Strategy into action
1) Implement
2) Monitor
3) Amend
Uncertainty prediction-
1. Forecasting
2. Scenario building
SWOT
S, W - internal
O, T - external
TOWS matrix-
Strengths Weaknesses
4Ps/7Ps-
1. Product - satisfies consumers’ needs (designing, quality, packaging, branding)
2. Promotion - marketing (advertising, sales promotion, personalised marketing)
3. Place - reaching the customer (delivery options, retail outlets)
4. Price - right pricing (discounts, payment plans)
5. Process - (fast, efficient, simple, easy)
6. People - (experience, knowledge, ability to solve problems)
7. Physical evidence - (token to psychologically satisfy the customer)
Pricing strategies-
1. Pricing objectives (competitive strategy of the organisation - differentiation/cost
leadership)
2. Cost and profitability analysis (costs, profit margin, proposed price)
3. Analysing demand and customers (disposable income, price sensitivity, affordability,
quality sensitivity)
4. Evaluate competitors (benchmark our price with competitors
5. Pricing strategies
1) Penetration
2) Skimming
3) Discrimination
Low High
Market share
Existing New
Product
Diversification-
Advantages-
1. Higher revenue and profits
2. Risk spreading
3. Economies of scale
4. Synergies
Disadvantages-
1. High risk
2. Lack of experience
3. Management problems
International diversification-
Country factors - PESTEL
Industry factors - Porter’s 5 forces
Risks - country risk, currency risk
Internal factors - HR, finance, IT, brand
Advantages-
1. Cheap labour, raw material
2. Favourable laws, tax policies
Disadvantages-
1. Legal differences/complications
2. Cultural differences
Growth strategies-
1. Internal organic growth
Advantages Disadvantages
2. Acquisition
Advantages Disadvantages
Well suited for entering foreign countries Skills required for acquisition
1. Joint venture
2. Strategic alliance
3. Franchising
Franchisor-
Advantages Disadvantages
Conflict of interest/dispute
Franchisee-
Advantages Disadvantages
Geographical boundaries
Divestment-
Exit barriers-
1. Legal and contractual conditions
2. Heavy redundancy payments
3. No buyer
4. Low offers
Methods-
1. Management buy outs
2. Competitors
3. Wind up
Turnaround strategies-
Steps-
1. Change senior management immediately
2. Eliminate the root cause
3. Extreme cost reductions
4. Try and gain support of key stakeholders
5. Financial restructuring
Types of benchmarking-
1. Internal benchmarks (historic performance)
2. Industry benchmarks (market leader)
3. World class benchmarks
Culture orientation-
1. Financial culture
2. Service culture
3. Role culture
4. Task culture
Advantages of e-business-
1. Higher revenues
2. Lower costs
3. Improved marketing
4. Customer convenience
Disadvantages of e-business-
1. Not all customers use internet
2. One time set up cost
3. Security and internet hazards
4. Legal complications
5. Requires technical capabilities and resources
6. Redundancy costs
Advantages of e-marketing-
1. Global reach
2. Lower cost
3. 24*7
4. Personalised marketing
5. Interactive campaigns
6. Cheap way of collecting customer data
Disadvantages of e-marketing-
1. Not all customers use internet
Advantages of e-procurement-
1. Global options
2. Lower stock levels
3. Faster
4. Cheaper
Disadvantages of e-procurement-
1. Limited suppliers using internet
2. Risk of unauthorised purchases
3. Risk of data security
4. Privacy, fraud, unreliable, quality issues
6 Is of e-marketing-
1. Independence of location
2. Interactivity
3. Intelligence
4. Integration
5. Industry
6. Individualisation
Advantages of CRM-
1. Marketing
2. Sales management
3. After sales service
4. Analysis
3 Vs of big data-
1. Volume
2. Variety
3. Velocity
Cloud computing-
Advantages-
1. Flexibility
2. Saves investment in IT and infrastructure
3. Saving in operating costs and maintenance
4. Higher technical standards
5. Small organisations can benefit
Disadvantages-
1. High reliance on internet
2. High reliance on cloud provider
3. Provider has access to your data
4. Risk of hacking
5. Regulatory requirements and legal complications
IT-
Risks for hardware-
1. Damage
2. Theft
3. Fire
4. Unauthorised access
5. Power failures
Importance of IT security-
1. Business disruption
2. Legal cases
3. Possible regulatory fines
4. Reputational loss
5. Loss of customers/reduction in market share
IT controls-
1. Physical access controls - safeguarding the hardware and data centre, controls over
laptops, USBs, protection against fire, floods, earthquakes, power backups
2. General controls - password management, backups, anti-viruses, audit trails,
firewalls (hackers), disaster recovery plans
3. Application controls - input controls, authorisation checks
Types of softwares-
1. Bespoke software - customised, time consuming, competitive edge
2. Off-the shelf - general, cheaper
Precaution if software vendor is weak - regularly review financial statements, acquire source
programming codes, acquire company, escrow agreement
Low High
Strategic importance
Project management-
1. Quality
2. Time
3. Cost
Project life-cycle-
1. Initiation
2. Planning
3. Execution
4. Completion
Initiation-
1. Scope and objective - clear and measurable
2. Cost benefit analysis - NPV/IRR
3. Key stakeholders - project sponsor, project manager, project team, users
4. Project duration - timelines
5. Risks and constraints - quality, time, cost
6. Key documents - project initiation document/business case, project charter, benefit
realisation plan
Contents of PID - all above points, current problem, project monitoring and reporting
procedure
Planning-
1. Tasks
2. Detailed technical planning - quality, time and cost
Execution-
1. Regular progress monitoring
2. Quick problem solving
Completion-
1. Handing over - testing, training, formal sign-offs
2. Post project review - project management steps
3. Post implementation review - benefit realisation review (monetary terms)
Change management-
Context of change model by Balugan and Hole Hailey-
1. Scope - size of change
2. Timing - speed of change
3. Reason - justification
4. Capacity - resources required to implement the change
5. Capability - past experience
6. Power - power that the change manager has
7. Preservation - save/retain good things from previous
8. Diversification - frequency of changes
9. Readiness - willingness to accept
10. Resistance - deal/address
Reconstruction Transformational
Scope of change
Organisational structures-
1. Tall structure- narrow span of control
2. Flat structure- wide span of control
3. Functional structure- departments like marketing, production, finance, HR, IT - silo
effect, conflict of interest
4. Divisional structure- different business units
5. Matrix structure- multiple branches or offices
Talent management-
1. Recruitment
2. Training and orientations
3. Performance management
4. Reward systems
5. Retention strategies
6. Career paths and succession planning
7. Intellectual growth and exposure
POPIT model-
Process People
● Current processes ● IT department
● Changes ● Skills and competencies
● Automation/rationalisation ● Train
● Value chains ● Job descriptions
● Integration of processes
Funding strategy-
1. Equity
2. Debt
3. Other options- selling investments, tighter working capital management
Surplus funds-
1. Put funds in interest bearing bank accounts
2. Make short-term investments
3. Fixed deposit in bank
Ratio analysis-
1. P&L ratios - sales trends, GP margin, NP margin, ROCE
2. Balance sheet ratios - current ratio, gearing, interest cover
3. Efficiency ratios - revenue per employee
Budget-
1. Master budget (combined for all departments, starting point- sales budget)
2. Flexed budget
Forecasting techniques-
Qualitative-
1. Expert opinion
2. Sales force opinion
3. Market research
Quantitative-
1. Linear regression analysis - Y = a + bx
If the coefficient of determination is more than 70%, the analysis is more appropriate. It is
also more appropriate where business is not seasonal.
2. Time series
It is more appropriate where business is seasonal.
Chapter 5 - Leadership
Ethical threats-
1. Self interest
2. Self review
3. Familiarity
4. Advocacy
5. Intimidation
Prevention of fraud-
1. Commitment of top management
2. Right culture
3. Policies and procedures
4. Risk assessment
5. Internal controls
6. Segregation of duties and staff rotations
7. Recruitment screening
Detection of fraud-
1. Internal audit
2. Surprise checks
3. Whistle blowing - encouragement by top management, confidentiality, protection
Response to fraud-
1. Legal proceedings
2. Strict disciplinary actions
Board of directors-
1. Size
2. Right knowledge, skills and experience
3. Independence (NEDs)
Board committees-
1. Nomination committee - majority NEDs, training and CPD, succession planning
2. Remuneration committee - 100% NEDs, attracting, retaining and motivating directors,
make remuneration policies, link remuneration with long term performance of
company
3. Risk committee - majority NEDs, risk management process, internal controls
4. Audit committee - 100% NEDs, at least 1 NED with expertise in financial
reporting/audit, internal audit, external audit, provide whistle blowing arrangement
Advantages-
1. More focused and specialised
2. More time
3. More involvement of NEDs
4. High shareholder confidence
Components of remuneration-
1. Basic pay
2. Retirement benefits
3. Performance related pays
4. Retention options
Two-tier board-
Supervisory board Management board
Advantages of diversity-
1. Wider pool of talent
2. More representative
3. Complying with regulations
Appointment of directors-
1. Shareholders
2. Directors (temporary appointment)
3. Government
Leaving of directors-
1. Retirement when term ends (retirement by rotation)
2. Resignation
3. Disqualification
4. Removal by shareholders
Low High
Level of interest
Corporate citizenship- companies also consider social and environmental impact of their
decisions
Social footprint- impact on people and society - employees, customers, suppliers, society
Environmental footprint- impact on environment - depletion of scarce resources, disposal of
waste, emissions, pollution, etc.
Types of risks-
Risk diversification-
1. Product
2. Industry
3. Geographical
As low as reasonably practical (ALARP) principle - reduce risk down to a tolerable level
Low High
Impact
Heat maps (Same as above with medium impact and medium probability)
4. Risk register - list of risks, impact and consequence, mitigation plans
5. Risk committee
6. Risk manager
7. Risk audit
COSO framework-
1. Control environment
2. Risk assessment
3. Control activities
4. Information and communication
5. Monitoring
Formats
Report-
To:
From:
Subject:
Date:
Introduction
Conclusion (Write conclusion only if asked in the question)
Briefing paper-
FAO:
From:
Subject:
Date:
Opening paragraph
Presentation slide-
Slide #1
HR issues
● High turnover
● Low morale
● Salaries not aligned with market
Supporting notes
(Explain above headings in 5-7 lines)
Letter-
Sender’s designation
Sender’s address
Date
Addressee
Addressee address
Subject
Respected chairman,
Paragraph
Press release-
Press Release
Subject
From
Company name
Business case-
Current situation
Proposed option
Benefits of proposed option
Risk register-
Title
Likelihood
Impact
Risk owner
Date (identified and last considered)
Mitigating action