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Brand Guidelines

The document outlines the brand guidelines for Indispare, detailing the proper use of the logo, including its master version, clear space requirements, minimum width, and incorrect usage examples. It also specifies the fonts to be used, the primary and secondary color palettes, and provides mockup and stationery examples. Consistent application of these guidelines is essential for brand recognition and awareness.

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samhitha
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47 views12 pages

Brand Guidelines

The document outlines the brand guidelines for Indispare, detailing the proper use of the logo, including its master version, clear space requirements, minimum width, and incorrect usage examples. It also specifies the fonts to be used, the primary and secondary color palettes, and provides mockup and stationery examples. Consistent application of these guidelines is essential for brand recognition and awareness.

Uploaded by

samhitha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BRAND

GUIDELINES
Table Of Table of Contents 1

Contents The Logo 2


Logo Master 2
Clear Area 3
Minimum Width 4
Alternate Version 4
Incorrect Use 5

FONTS 6

Colour Palette 7

Mockups 9

Stationary 10

BRAND GUIDELINES 1
The Logo
The Indispare logo is crucial to increasing brand
awareness and perception. It may not be altered
in any way other than specified in this style
guide.The consistent use of the logo will develop
strong brand recognition and public awareness SYMBOL

Logo Master
The logo and logotype (text) must be used in its entirety.
It must always be produced exactly as shown and in the
defined Pantone solid coated colours or CMYK colours.
LOGO

BRAND GUIDELINES 2
Clear Area
The logo will always be surrounded by minimum
clear space separating it from other objects and
elements so it can be clearly identified.
This clear space should be kept free of all type,
graphic elements, rules and detailed areas within
illustrations and photography

BRAND GUIDELINES 3
Minimum Width Alternate Versions

The minimum size for the logo should only be The reversed logo can effectively be used
used for applications with limited space over an image and is the preferred
available, the logo should never be set smaller choice of logo for this application.
than these sizes. However,when this is done the underlying
image must be simple and not overly
For Print detailed. This will ensure that the logo
stands out.
W:77 H:72

For Media

W:100 H:100

BRAND GUIDELINES 4
Incorrect Use
Here are some examples on how not to
use our master logo.

Do not rotate the logo. Do not use the colored logo on any other
colored background.

Do not stretch/squeeze the logo.

BRAND GUIDELINES 5
Fonts Back to Navigation Page

Aileron Heavy
For Headers

ABCDEFGHIJKLMNOPQRSTUV
WXYZabcdefghijklmnopqrstuv
wxyz1234567890!@#$%^&*()

Poppins Medium
For Subheaders and Paragraphs

ABCDEFGHIJKLMNOPQRSTUVW
XYZabcdefghijklmnopqrstuvw
xyz1234567890!@#$%^&*()

BRAND GUIDELINES 6
Colour Palette
Primary Colour Palette Secondary Colour Palette

BRAND GUIDELINES 7
Logo on color background

BRAND GUIDELINES 8
Mockups

9
Stationery
Visiting Card Letterhead
+91 8106585845

[email protected]

5th Floor, Rajapushpa


Summit, ISB Rd, Financial
District, Gachibowli,
Nanakaramguda,
Telangana 500032

www.prosquad.consulting

BRAND GUIDELINES 10
Thank you!
BRAND GUIDELINES

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