Module 2
Tools for Design Thinking
Contd..
The tools of design thinking are as under;
• Visualization
• Journey mapping
• Value chain analysis
• The mind map
• Rapid Concept development
• Assumption testing
• Prototype
• Co- creation
• Learning Launches
• Story telling
Contd…
• 1.Visualization :the representation of an object, situation, or set
of information as a chart or other image, means any activity that
takes information beyond text as well as numbers and pictures,
maps, and stories.
• Imagination is about creating visual images and images and
moving away from our trust as masters in numbers and text,
creating mental images, clear representations of our ideas and
details about customers and their information, in a way that
makes them human and attractive.
Contd…
• 2.Journey mapping:A journey map is a visualization of the process that a person goes
through in order to accomplish a goal. is an ethnographic research method that
focuses on tracking a "journey" of a client as he or she interacts with the organization
while still working on receiving a service, with special attention to heightening and
reducing emotions. Mapping experience is used to identify needs that customer may
be able to articulate. the journey stages of Awareness, Consideration, Decision, and
Retention are especially relevant.
• 3.Value chain analysis A value chain is the consecutive steps that go into making a
finished product, from the initial design to the customer's doorstep. The chain
identifies each step in the process at which value is added. Value chain analysis is a
company's evaluation of the detailed procedures involved in each step of its business.
• Value chain analysis is a means of evaluating each of the activities in a company's
value chain to understand where opportunities for improvement lie.examines how an
organization works with value chain partners to produce, market, and distribute new
offerings. This analysis provides ways to create a better value for customers in the
series and reveals important clues about the skills and goals of partners.
Contd..
• 4.The mind map Mind mapping is a powerful tool for brainstorming,
organizing thoughts, and problem-solving, especially in the field of UX
design,is used to represent how ideas or other objects are linked to
the main idea and so on. Mind maps are used to produce, visualize,
organize, and classify ideas to look at patterns and details that
provide important design conditions.
• 5. Rapid Concept development Rapid concept sketching is a method
used to quickly generate solution ideas for a specific design
challenge.is a tool to use the design details and terms we have
developed to develop new business opportunities. When people hear
the word “creative process,” mental development may be the only
thing they can think of, and they often equate it with the brain. rapid
prototyping is a three-stage design process that consists of ideation,
prototype development, and testing.
Contd..
• 6.Assumption testing Assumption testing focuses on identifying
assumptions underlying the attractiveness of a new business
idea and using available data to assess the likelihood that these
assumptions will turn out to be true. These assumptions are
then tested through thought experiments, is a tool for
expressing important assumptions that are less attractive to a
new business idea and using available data to assess the
feasibility of these assumptions. This approach acknowledges
that any new business idea is actually an informed speculation
about what customers want and what they will appreciate.
Contd..
• 7. Prototype is a test model of a proposed solution used to test or
validate ideas, design assumptions and other aspects of its
consideration quickly and cheaply, so that the designer /
participants can make appropriate refinements or possible
changes along the way.
• 8.Co- creation is based on the belief that the presence of users is
essential to the creative process, as users provide an
understanding of what is important to them. At your core, this
means that co-creation is any process that brings users and
designers together to work towards a shared goal.
Contd…
• 9. Learning Launches is the study for designer to explore the
fundamental assumptions of total production potential for new
growth in the market place. In contrast to the complete release
of a new product, the learning implementation is a quick and
inexpensive learning test to collect market-driven
• 10.Story telling in a logical way: summarizing a story. It is a
close relative of imagination — one way to make new ideas
sound real and compelling. Visual storytelling is a very
compelling type of story. Every good presentation — whether
analytical or designative — tells a fascinating story.
