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Seo Audit Tool Checklist

The document outlines a comprehensive SEO checklist divided into eight key areas: Technical SEO, On-Page SEO, Content Quality, Off-Page SEO, User Experience, Analytics & Tracking, Local SEO, and E-commerce SEO. Each section includes specific tasks such as ensuring crawlability, optimizing title tags, assessing content quality, analyzing backlinks, and improving user experience. The checklist serves as a guide for enhancing website performance and visibility in search engines.

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s.j. bharath
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© © All Rights Reserved
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24 views4 pages

Seo Audit Tool Checklist

The document outlines a comprehensive SEO checklist divided into eight key areas: Technical SEO, On-Page SEO, Content Quality, Off-Page SEO, User Experience, Analytics & Tracking, Local SEO, and E-commerce SEO. Each section includes specific tasks such as ensuring crawlability, optimizing title tags, assessing content quality, analyzing backlinks, and improving user experience. The checklist serves as a guide for enhancing website performance and visibility in search engines.

Uploaded by

s.j. bharath
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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1.

Technical SEO

• Crawlability & Indexability

• Ensure all key pages are crawlable.

• Check robots.txt settings.

• Analyze the XML sitemap and confirm submission.

• Detect canonical tags to avoid duplicate content issues.

• HTTPS & Security

• Verify HTTPS implementation and SSL certificate status.

• Identify mixed content issues.

• Check for security headers and vulnerability warnings.

• Page Speed & Core Web Vitals

• Measure load speed (Google PageSpeed Insights integration).

• Track Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID),
and Cumulative Layout Shift (CLS).

• Identify image compression and caching opportunities.

• Mobile Optimization

• Confirm mobile-friendliness and responsive design.

• Check for mobile usability issues, such as tap targets and font sizes.

2. On-Page SEO

• Title Tags & Meta Descriptions

• Analyze titles and meta descriptions for uniqueness, relevance, and length.

• Identify missing or duplicate title and meta tags.

• Headings Structure

• Check for H1 tag presence and uniqueness.


• Assess correct use of H2, H3, and other headings for content structure.

• Content Optimization

• Flag thin content pages.

• Evaluate keyword density, usage, and relevance.

• Detect keyword stuffing.

• Image Optimization

• Identify missing alt text on images.

• Suggest compression for large images.

• Ensure descriptive and keyword-friendly filenames.

3. Content Quality

• Duplicate Content Detection

• Identify duplicate content within the site.

• Provide suggestions to consolidate or redirect duplicate pages.

• Readability & Engagement

• Assess readability scores.

• Check content formatting for readability (bullet points, short paragraphs).

• Highlight outdated or irrelevant content.

• Content Purpose & Freshness

• Analyze content for relevance and intent.

• Identify and suggest updates for old content.

4. Off-Page SEO

• Backlink Profile Analysis

• Display the number of backlinks, diversity, and authority.

• Identify toxic or spammy links.


• Track referring domains and link authority.

• Anchor Text Variation

• Analyze anchor text diversity to prevent over-optimization.

• Provide suggestions for balanced anchor text.

5. User Experience (UX)

• Navigation & Structure

• Assess overall site navigation and hierarchy.

• Detect breadcrumb navigation issues.

• Page Load & Interactivity

• Identify page elements that slow load times.

• Check for intrusive pop-ups or overlays.

• Evaluate accessibility factors like contrast and font sizes.

6. Analytics & Tracking

• Google Search Console & Analytics Integration

• Detect Google Search Console and Google Analytics setup.

• Provide instructions to set up if not configured.

• Performance Metrics Tracking

• Track changes in traffic, impressions, and clicks.

• Set up alerts for significant drops or spikes in performance.

7. Local SEO (Optional)

• NAP Consistency

• Check for Name, Address, and Phone consistency across the site.

• Confirm setup of Google Business Profile if relevant.

• Local Citations
• Identify local citations and links from authoritative directories.

8. E-commerce SEO (Optional)

• Product & Category Optimization

• Suggest schema markup for products (price, availability).

• Analyze product page descriptions and image optimization.

• Checkout Process Optimization

• Detect potential UX issues within the checkout flow.

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