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Bag of Tricks Cheatsheet - 3

This document outlines various copywriting techniques to enhance email effectiveness, such as The Open Loop, The Battlefield Principle, and Loss Aversion. It emphasizes engaging readers, creating relatable narratives, and using urgency and scarcity to drive action. Additionally, it suggests incorporating visual elements and asking for specific actions to improve response rates.

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vohappy123
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40 views1 page

Bag of Tricks Cheatsheet - 3

This document outlines various copywriting techniques to enhance email effectiveness, such as The Open Loop, The Battlefield Principle, and Loss Aversion. It emphasizes engaging readers, creating relatable narratives, and using urgency and scarcity to drive action. Additionally, it suggests incorporating visual elements and asking for specific actions to improve response rates.

Uploaded by

vohappy123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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COPYWRITING

HOW TO USE NOTES


TECHNIQUE www.getwsodownload.com
www.getwsodownload.com
Great technique for email subject lines to get your emails opened. Tell people Example: “BOOM! This is how you get traffic…
The Open Loop just enough to pique their curiosity and leave them itching to close the loop. and convert it.” (Make sure you close the loop, as
people will only follow a scent for so long.)

Drop readers right into the action. Don’t waste time, space or words on any This principle is closely tied to another, similar
The Battlefield Principle topic that will make your visitors’ eyes glaze over. adage: Skip everything the reader skips.

Your prospect needs to see themselves at the core of the story you tell. Every Here’s the ultimate narrative when you’re writing:
The Superman Principle line of copy should showcase them moving toward achieving a goal, achieving Your prospects today are Clark Kent. Your
that goal, or revelling in the aftermath of having achieved that goal. solution makes them Superman.

Future = Create a future for your prospects with your words Example: “Picture this: …”
Future Pacing Pacing = Move prospects swiftly and steadily into that future Example: “Imagine this: …”
Commit prospects to your offering by getting them to imagine their lives with it. Example: “Can’t you just see yourself now…”

When you have something, you tend not to want to give it up even if you stand Loss Aversion keeps people from taking risks,
Loss Aversion the chance to improve your life by losing it. So don’t focus on the gains of keeps people employed at crappy old jobs – it
using your solution; focus on the “losses” of not using your solution. even keeps people smoking.

Connect 2 phrases: (1) A desirable outcome, benefit or result, and; (2) The Example: “I’ll show you how to lose 30 pounds
The Even If Technique objection or anxiety that keeps people from believing they can realize that fast… even if you’re the busiest parent on the
outcome, benefit or result. block”

You should add 1 visual quality – whether Color, Pattern, Texture or Shine – to Incorporate a color into the story you tell. Add
The CPTS Technique a sentence. And you want to use all 4 visual qualities in your sales email or pattern by mixing sentence lengths. Add texture
newsletter copy. It’s all about turning your non-visual words into visual words. using punctuation. Add shine with rhyming.

Set a deadline to get X offer. Then, plan your emails such that as you get Not everyone can make decisions easily. Fence-
Urgency closer to the deadline, your emails are more focused on the urgency of taking sitters need to be tipped, and they need your
that offer… and the risks associated with losing the offer if you don’t act now. help to make their decision.

When things are scarce we want them. If something is rare, we find it more To get the most out of scarcity, don’t just let it
Scarcity desirable. Limit your offer to a specific quantity, and help prospects imagine stand alone. Build a more powerful campaign by
the disappointment they’ll feel if they miss the chance to get in on it. using it in combination with the other techniques.

Once you’ve made your offer sound enticing, go for the close. Ask for what “Click here to tweet this message – even if you’ve
Ask For What You Want you want in your emails. Start by wrapping your head around the idea that only got 10 followers. They want to hear about
you’ll be asking. Then ask – in concrete words – and make it easy to say ‘yes.’ cool stuff from you, so share this with them.”

10x Emails Copywriting Course - (c) 2016 Wiebe Marketing Ltd. xxxxxxxxxx
MakeMoneyDB.com

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