Purposive Communication (GEC 4)

Republic of the Philippines

ISABELA STATE UNIVERSITY
City of Ilagan Campus

DEPARTMENT OF ARTS AND SCIENCES

MODULE 7: COMMUNICATION IN THE WORKPLACE FINAL TERM, 1st Semester 2020-2021

- Business Communication

Introduction

Communication is vital and maintains a safe and efficient workplace environment. How we interact with clients and
staff will affect how well the organization functions and how satisfying you find your job to be. Effective communication
in the workplace is imperative in a leadership role. An age-old aphorism goes,” It’s not what you say, but how you say
it.” Good communication skills are what separates an inefficient leader from an exceptional one. Having good
communication skills is the key to good leadership.

Learning Outcomes
At the end of this lesson, you should be able to:
a. convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in
local and global settings using appropriate registers;
b. create clear, coherent and effective communication materials;
c. present ideas persuasively using appropriate language, registers, tone, facial expressions and gestures; and
d. adopt awareness of audience and context in presenting ideas.

Learning Content
A. WORKPLACE COMMUNICATION
Communication is critical in
Workplace Communication is a discipline of its own that is getting the job done, as well as building
unlike academic or scholastic writing. It serves specific purposes for a sense of trust and increasing the
particular individuals, groups, organizations, or departments. It can productivity of employees. https://en.m.
include emails, text messages, voicemails, notes, etc. Wikipedia.org>wiki

Given below are some of the channels by which you can obtain information (The Health Foundation, 2017):

✓ Webinars ✓ Film/Animation
✓ Websites ✓ Group meetings, workshops and conferences
✓ Social media ✓ Mobile technology (e.g. SMS and mobile applications)
✓ Letters/E-mail ✓ Media coverage (professional and consumer media)

Considering the richness of your information source is also important. You have to know which channel of
communication can provide you with the best and the most information. Traditionally, channels that are done through
physical presence such as meetings can give the most reliable and richest information source. This is followed by
personal interactive such as communication done through the telephone or through the internet such as webinars.

The leanest information sources on the other hand come from impersonal interactive channels such as e-mails and
social media as well as impersonal static channels like letters, reports, news updates and newsletters.

✓ Leaflets, brochures and flyers

✓ Merchandise or display materials (posters, charts, info graphics, etc.)
✓ Blogs
✓ Advertisements
✓ Newspapers
Page 1 of 12
 Purposive Communication (GEC 4)

Communication for Business Meeting

For workplace communication, the following should be observed:
1. Efficiency and promptness
2. Truth and validity
3. Reliability and confidentiality
4. Conciseness and clarity

Three Things to Consider in Communicating in the Workplace

1. Purpose
a) Am I writing primarily to create a record, to request/provide
information, or to persuade?
b) What am I trying to say?
2. Audience (Searles, 2014)
a) Who will read what I have written?
b) What are their job titles and/or areas of responsibility?
c) What do they already know about the specific situation?
d) Why do they need this information?
e) What do I want them to do as a result of receiving it?
f) What factors might influence their response?

Broad Categories of Workplace Communication

• Upward Communication - from your position to an
audience above you in the job hierarchy
Example: a response to a letter from your manager
• Lateral Communication - between you and an audience
within your level of hierarchy
Example: a phone call to/from a co-worker you are
collaborating with
• Downward Communication - from your position to an
audience below you in the job hierarchy
Example: an oral reminder to a trainee
• Outward Communication - between you and a company that you do business with or an audience outside your
workplace
Example: a letter of inquiry addressed to a supplier regarding a delivery to your office
3. Tone
a) it will set how your target audience will accept what you are trying to say.
b) you do not have to sound tough, demanding, or condescending in your discourse especially in sensitive
subjects or issues

Two Kinds of Approaches Positive and Negative Contents

Workplace communication will fail the ethics test if it is corrupted by any of the following tactics (Searles, 2014):
• Suppression of information • Subjective wording
• Falsification or fabrication • Conflict of interest
• Overstatement of • Withholding information
understatement • Plagiarism
• Selective misquoting

Page 2 of 12
 Purposive Communication (GEC 4)

Importance of Communication in the Workplace

Communication in the workplace is very important for companies to work efficiently and be productive. Employees
can experience increased morale, productivity and commitment if they can communicate up and down a company’s
communication chain. Employers who spend time and energy to create open communication lines will quickly create
trust among employees, resulting in productivity, performance and overall morale. At the same time, employees who
communicate effectively with their colleagues, managers and customers continue to be valuable assets to a company.

Poor communication in the workplace will inevitably lead to non-motivated staff that can begin to question their
confidence in their skills and organizations.

The importance of strong communication runs deep within the workplace.

Five important reasons include:

1. Innovation
When employees have the opportunity to express their ideas openly, they are more likely to
present their ideas without fear of ridicule or retaliation. Innovation is highly dependent on this,
and an organization that promotes communication is more likely to be innovative.

2. Growth
Communication can be seen internally and externally. By associating yourself internally and by
establishing strong communication lines, you ensure the consistency of the externally delivered
message. Each growth project is based on solid communication and the fact that all internal or
external stakeholders are on the same page.

3. Effective Communication
When executives are strong communicators, they can better manage their teams. When you are
a strong communicator, it is much simpler to delegate activities, manage conflicts, motivate and
build relationships (all important responsibilities of an administrator). Effective communication not
only talks to people, but give them the opportunity to talk to each other. Strong communication
channels are essential

4. Team Building
Creating effective teams requires communication and mutual cooperation. You will be effective in
building effective teams by implementing effective strategies such as those listed below to
improve communication. This will increase morale and employee satisfaction.

5. Giving A Voice to All

As mentioned earlier, employee satisfaction can be very much dependent on their having a voice
and being listened to, whether it is in regards to an idea they have had or about a complaint they
need to make. Consolidated communication lines should enable everyone to communicate freely
with their colleagues, peers and superiors at any level.

How can you improve the communication of your workplace?

In the following, we explain some of the key areas where organizations can enhance and improve communication
between their teams.

• Include everyone: make sure that the communication lines are always open. Search and actively promote
progress reports and project updates. This is especially important when it comes to remote personnel.

• Listen and show empathy – Communication is a two-way process and if you don’t listen and don’t encourage
dialogue with the other party, no job or person can survive for a long time. Listening shows respect and allows you
to become familiar with extraordinary problems that you may have to solve as an employer.

Page 3 of 12
 Purposive Communication (GEC 4)

• Define Objectives and Expectations – Managers should provide clear and accessible goals for teams and
individuals that define exactly what is required for a particular project and that all of the team is aware of the
objectives of the project, the department and the workplace as a whole.

• Send your message clearly – Make sure your message is clear and accessible to the intended audience. To do
this, it is important that you speak clearly and politely – to convey your message clearly without confusion or offence.

• Choose your medium carefully – Once you’ve created your message, you need to make sure it’s in the best
possible format. While face-to-face communication is the best way to build trust with employees, it is not always an
option. Take time to decide if the information provided on a printed copy works better than an email or whether a
general note is sufficient.

B. COMMUNICATION FOR EMPLOYMENT

THE RESUME
A resumé is a persuasive summary of your qualifications for employment. If you are in the job market, having a
resume makes you look well organized and prepared to your prospective employers. Together with this text is an
application letter or a cover letter that introduces you to these employers. Writing these two texts may also serve as an
ego-building experience: the person who looks so good on paper is you! When you send both to your prospect
employers, you are making an argument for why those employers should want to meet you or even hire you. Moreover,
writing a resume and application letter is writing an advertisement selling your skills, talents, and abilities to the
employers who will likely sift through many applications to decide whom to grant an interview. Thus, resumes and
application letters require a level of care that few other documents do.

Types of Resumes
1. Print résumés are printed on Paper for prospective
employers to scrutinize. They are designed to
emphasize key information using bold or italic typeface.
2. Scannable résumés are designed to be read by
computers; hence, they are to be formatted using
single typeface or without italics or bold.

Features of a Resume
1. Organization. There are different ways on how you can organize your resume depending on your goals, experiences
and qualifications. You can organize a resume chronologically, functionally, or targeted.
a) Chronological resume is the general listing of all your academic and work experience from the most recent to
the oldest.
b) Functional resume is organized around various kinds of experience. If you want to demonstrate a lot of
experience in more than one area and if you wish to downplay dates, you may write this type of resume.
c) Targeted resume generally announces the specific goal up to top, just beneath your name, and offers
information selectively. You can show only the experience and skills relevant to your goal.
2. Succinctness. A resume must be concise. Entries may not be written in sentences but should be parallel. For
instance, “Organized inventory records” rather than “I organized inventory records.” For print resume, use action
verbs (organized, designed, etc…) rather than nouns (organizer etc…) to emphasize your accomplishments. For
scannable resume, use nouns rather than verbs as key words.
3. Comprehensiveness. A resume must present all important details that can gain the nod of the prospective
employer. In giving details, however, carefully choose the words that you use. You may use the exact words in the
advertisement provided that they really reflect your experiences or qualifications. Check all the information you
provided - from the contact information down the references. Make sure that all information are reflected correctly
and that those whom you placed in the references know that you placed them as Sources of information for your
employment before sending the resume.
4. Design. The resume should be reader-friendly and be professionally packaged. For print resume, use appropriate
spacing, section headings, and uniform typeface for each heading. Scannable resume, on the other hand, shall only
have one standard typeface
Page 4 of 12
 Purposive Communication (GEC 4)

PRINT RESUMÉ SAMPLE

Franchesca U. Morales
20 Evangensta Street Name in Boldface
Leonila Hill, Baguio City 2600
+63917-245-2288
chescamorales@gmail com

OBJECTIVE To obtain a financial associate position where I can utilize my strategic. Objective tailored
analytic, organizational skills and interpersonal communication skills to specific job
sought
EXPERIENCE
April- October MLX Mining Corporation Corporation, Bakun, Benguet Work experience in
2015 Inventory Clerk reverse
chronological order
• Did inventions on equipment and tools
• Verified and computed amounts of inventories on record
• Reconciled and reported on reasons of discrepancies of count and
computations

July-September MLX Mining Corporation, Bakun, Benguet

2014 Office Clerk Trainee
• Monitored budgeted expenses of every department
• Computed premium pay of employees
• Organized records on file

2012-2014 GLOLINKS Corporation, Baguio City

Customer Service Representative
• Provided clients their financial status

EDUCATION Santa Catalina College, La Trinidad, Benguet

2008-2012 Bachelor of Science in Accountancy

HONORS Dean's Lister from 2008-2010

Loyalty Medalist

ACTIVITIES Varsity Player in Volleyball, Organizations Fund- raiser

Format to fill entire
SKILLS Microsoft Office; SPSS for Windows; Eudora Pro; page (applies in all
PowerPoint; Fluency in English and Filipino languages; Driving pages)

REFERENCES Yochabel L. Que, MPsych

Head, CSR Department
GLOLINKS Corporation
25 Jump High Bldg. Harrison Road, Baguio City
(974) 442-0009

Engr. Xynai M. Sly

Supervisor
MLX Mining Corporation
Poblacion, Bakun, Benguet
(074) 443-0009

Jyra P. Sim, CPA, PhD

Dean, College of Accountancy
Santa Catalina College
Km 5, La Trinidad, Benguet
(974) 444-0000

adapted from Wakat, G. S. et al. (2018). Purposive Communication. Quezon City, Metro Manila: Lorimar Publishing, Inc.

Page 5 of 12
 Purposive Communication (GEC 4)

SCANNABLE RESUMÉ SAMPLE

Franchesca U. Morales All information in

a single typeface,
Key words: Public relations; accountant; auditor, aligned on left
margin
bookkeeper, sales; independent worker; responsible: hardworking: English language fluency

Address
20 Evangelista Street
Leonila Hill, Baguio City 2600
Phone: +63917-245-2288
E-mail: [email protected]

Education
B.S. in Accountancy, Santa Catalina College, La
Trinidad, Benguet

Experience
Inventory Clerk. April-October 2015
Philex Mining Corporation. Benguet
Reconciliation and report on reasons of discrepancies of count and computations.

Office Clerk Trainee. July-September 2014

Philex Mining Corporation, Benguet
Budgeted expense of every department 'S monitored
Computation of premium pay’ of employees. Organizer of records on file.

Customer Service Representative, 2012-2014

Sitel Corporation. Baguio City
Provider of financial status to clients.

Honors
Dean's Lister from 2008-2010
Loyalty Medalist

Skills
Microsoft Office; SPSS for Windows; Eudora Pro;
PowerPoint, fluency in English and Filipino languages,
Driving

Activities
Varsity player in Volleyball
Organization Fund raiser

adapted from Wakat, G. S. et al. (2018). Purposive Communication. Quezon City, Metro Manila: Lorimar Publishing, Inc.

Should you include a picture on your resume or CV?

Note: Recruiters will be used to receiving resumes/CVs with or without resume photos, depending on the occupation in
question.

Tips
Regardless of where you are in your career, consider these tips when choosing sections to put on your resume
and how to order them:

✓ Remember to keep your resume under two pages long, but preferably one page.
✓ Only add sections under which you can add at least a couple of bullet points or achievements.
✓ Choose sections that are most relevant to the job and make you look most impressive.
✓ Add the exact phrases and skills you find on the job listing to your resume in your skills section or objective.
✓ Mention of additional skills throughout your resume rather than just in the skills section.
Page 6 of 12
 Purposive Communication (GEC 4)

THE APPLICATION LETTER

The main purpose of the application letter is to convince the reader that the applicant is able and qualified for the
position; the writer should confirm that he is a person of good character and values. Although this cannot be written
directly into the letter, it is suggested by the qualities of the letter and the references that the applicant provides.

The successful letter of application is one which makes a strong and favorable impression upon the reader.
Therefore, it should be well-written, clearly worded, and properly formatted.

There are two types of letter of application: the solicited letter replying to an advertisement either in print or in
broadcast media, and the unsolicited letter. Both conform to the same principles.

The cover letter, also called a letter of application or face letter,

accompanies the resume. The application should not be more than one page
long if it is accompanied by a data sheet or a resume although this rule is
subordinate to the effectiveness and completeness of the letter.

A face letter includes the following essential points:

1. The source of the information

2. The job you are applying for
3. Your primary assets stating your qualifications needed for the job
4. Names of persons you can use as reference
5. Your desire for interview

The character references are at least three persons who can vouch for the capabilities, personality, and character
traits of the writer. They should be credible personalities, who are successful in their chosen fields of endeavor.

After the letter of application is presented comes the interview. After the interview, the applicant may send a thank
you letter answers to some questions raised during the interview. The applicant may preferably send more samples of
his work or show continued interest. Follow up letters serve the same purpose of convincing the employer of the sincerity
of the applicant and his capability for the job he is applying for.

Parts of the Application Letter

If you are applying for an advertised position, have the ad in front of you and refer to it frequently. Be sure to
address all the job requirements in the letter. Match some of the keywords and skills from the advertisement or
company Website with the skills in your resume and letter.

Return Information
• It is now permissible to only include your name, E-mail address and cell phone number. It is acceptable to
eliminate your address due to privacy and safety issues. Be sure your E-mail address is mature and
professional. Ideally, it should contain parts of your name for ease of use.

Inside/Letter Address
• It is very important that you address your letter carefully. After spending time making your letter perfect, you do
not want it to be directed to the wrong person or get lost in the mail.
• If there is a contact name on the ad, address your letter to that person. (Mr. John Smith)
• If you are writing to a company for a job, the chances are that unless you have contacts on the inside you will
not know the name of the person you need to use in the inside address. In this case you can address your letter
to the manager of the specific department (Sales Manager, Personnel Manager, etc.) or use Ladies and
Gentlemen.
• You should also make sure that the recipient's name, department and address details on the envelope are the
same as at the top of the letter.

Salutation
• This is also known as the greeting. The person’s name should be followed by a colon (:) or left blank. Do not
use a comma. (Commas are permissible for use in personal letters; not business letters.)

Dear Mr. Smith: If you know the name of the person to whom you are writing.
Dear Ms. Chambers: If you are not sure of the marital status of a female recipient.
Ladies and Gentlemen: If you have no idea as to the name of the recipient.
Page 7 of 12
 Purposive Communication (GEC 4)

Body
• The body of the letter contains four basic parts and should be three or four paragraphs long. These paragraphs
should attract the employer’s attention; state your interest in the company and position; arouse the employer’s
desire to interview you; and request that the employer take action in the form of an interview. (AIDA)

First Paragraph
• Identify the purpose of the letter—why you are writing. Be specific. Tell the reader how you learned about a job
opening. Tell the employer what job you want. Examples:

✓ In response to the advertised position in The Evening Sun on July12, please consider my résumé in your
search for an office assistant.
✓ I was pleased to hear from Jeremy Green that you will soon have a vacancy for a Marketing Assistant. I
am very interested in this position. With the skills that I possess, I know that I could be an asset to your
company.
✓ I am writing to apply for the Photographic Assistant position as advertised in the November 1 edition of The
Evening Sun.

• Referrals and leads from friends and family members (networking) are the best way to learn about a job. Most
employers enjoy getting referrals. They trust the recommendation of a valued employee or friend who states
that you would be a good employee. Examples:

✓ Mr. Peter Lo, a programmer in the systems programming department, suggested that I contact you
regarding an opening you may soon have for a Marketing Trainee.
✓ I was referred to you by Mike Thomas, who is a member of my church and a long-time family friend.
✓ I am sending you my resume to you because of a referral from Mike Thomas, an associate in your
Baltimore store.

Second Paragraph
• Why should an employer be interested in hiring you? Briefly describe your professional and academic
qualifications that are relevant to the position. Relate experiences that you have had, classes you have taken
or skills you possess that satisfy the job requirements. If the job was advertised, refer to all of the required skills
mentioned. Examples:

✓ As my resume indicates, I am active in theater in high school and had important roles in two plays. My
school activities include being a member of both forensics and student government. With these
experiences, I can offer you excellent communication and interpersonal skills. During the school year, I
✓ maintain a 3.0 average and work ten hours per week. My technical skills include familiarity with Windows,
Microsoft Office applications and Google Docs. I use the Internet regularly and can keyboard more than
45 words per minute.
✓ As a computer science major with a sincere interest in................. (elaborate your educational
background)
✓ Interacting with people has always been one of my strongest attributes. During my last summer job, I
coordinated..........(state your work experience)
✓ For my senior graduation project, I built a personal computer .............. (state your ability)
Third Paragraph
• Emphasize what you can do for the company. Outline a relevant career goal. For example, if you are applying
for sales positions, do not say that you are training to be an airline pilot. Expand on the most relevant points of
your resume. Example:

✓ Because I am energetic, reliable, and resourceful, I would be an asset to your organization. I am willing
to learn new things and be the best employee that I can be.

Fourth Paragraph
• Request action. For example, indicate your desire for a personal interview and that you're able to meet with the
employer at their convenience. Include your cell phone number and when it would be a good time to call.
• Some advertisements ask you to include salary requirements. You can choose to ignore this. You can either
wait until the interview to talk about money and mention a broad salary range. Examples:

Page 8 of 12
 Purposive Communication (GEC 4)

✓ You can reach me on my cell phone any day after 4 p.m. E-mail is also a great way to contact me as I
check it daily. I look forward to hearing from you soon. Thank you for your time and consideration.
✓ I hope that my qualifications are of interest to you and that an interview might be arranged at your
convenience. I can be reached at (717) 876-5432 or a message can be left on my cell phone. I look
forward to meeting you.

Closing the Letter

• Finish your letter with an appropriate Complimentary Closing (Sincerely, or Sincerely yours,). Leave enough
room to sign the letter before keying your name. Do not forget to sign it. Remember to include an enclosure
notation at the bottom.

Learning Materials and Resources for Supplementary Reading

• https://www.indeed.com/career-advice/resumes-cover-letters/sections-of-a-resume
• https://www.indeed.com/career-advice/interviewing
• https://www.indeed.com/career-advice/interviewing/prepare-for-a-mock-interview

Evaluation

Activity CRAFTING YOUR RESUME AND APPLICATION LETTER

Directions: If you are entering the workforce for the first time, your education is going to be stronger than your
experience, so place it first. Include any leadership roles, such as in clubs, sports teams or student
associations, under extracurricular activities. Follow the format below. You may incorporate creativity in
your layout but make sure to keep it formal. Keep your resumé in one page only.

New Graduate or Entry-Level Applicant

1. Contact information 4. Experience 7. Hobbies and interests
2. Resume objective 5. Extracurriculars
3. Education 6. Skills

• For your application letter, follow the given format or you may also research for reference. Do not plagiarize. Convert
you file into PDF. The first page should be your application letter and the second page should be your resumé. Then,
submit it via Google Classroom.

RESUME RUBRIC

Criteria Excellent Very Good Satisfactory Needs Improvement

4 pts 3 pts 2 pts 1 pt
Overall Appearance Typed Resume covers 1 Typed Resume fills the page Typed Resume almost fills Typed Resume does not fill
page and is not but too much white space page but has uneven the page
overcrowded exists in document spacing and/or slightly too
much white space Information is not organized in
Information is mostly a way that serves the purpose
Information is organized in a organized in a way that serves Information is somewhat of the document
way that serves the purpose the purpose of the document organized in a way that
of the document serves the purpose of the
document

Specific Information All action phrases used to 1-2 duties/skills lack action 3-4 duties/skills lack action 5-6 duties/skills lack action
describe duties and skills phrases phrases phrases

Information demonstrates Information indicated ability to Some information indicates Information does not clearly
ability to perform the job perform the job ability to perform the job demonstrate ability to perform
the job
Professional terminology Some professional
used when describing skills terminology used when
describing skills
Resume Content Heading, objective, skills, Heading, objective, Heading, objective, Missing one of the following:
experience, and education experience, skills and experience and education heading, objective,
covered in detail education covered in some covered with little detail experience, or education

Page 9 of 12
 Purposive Communication (GEC 4)

detail
Extra information given to Minimum extra information No extra information given to
enhance resume Extra information given to given to enhance resume enhance resume
enhance resume

Spelling and No spelling errors 1-2 spelling errors 3-4 spelling errors 5-6 spelling errors
Grammar
No grammar errors 1-2 grammar errors 3-4 grammar errors 5-6 grammar errors

Consistent, All formatting is consistent Almost all formatting is The document contains Formatting is very
appropriate throughout the document consistent throughout the significant inconsistencies in inconsistent
formatting document formatting and margins are inappropriate
Balanced margins with eye
appeal Balanced margins Balanced margins Formatting choices interfere
with the purpose of the
Format highlights strengths Format highlights strengths Format highlights strengths document
and information and information adequately and information somewhat

Appropriate fonts and point Appropriate fonts and point

size used with variety size used with variety

APPLICATION LETTER RUBRIC

Criteria Excellent Very Good Satisfactory Needs Improvement

4 pts 3 pts 2 pts 1 pt
Tone and Content Letter is enthusiastic and Letter is enthusiastic but Letter is friendly but a Letter is uninteresting
encourages the reader does not encourage the little boring and/or unfriendly
want to learn more reader to learn more OR
about the applicant. letter does not add
anything to the
Letter contains information already
sentiment or information contained in the resume
not included in the
resume.

Writing Mechanics No spelling, grammar or 1-2 spelling, grammar or 3-4 spelling, grammar or 5-6 spelling, grammar or
usage errors usage errors usage errors usage errors

Format Letter follows all Letter follows almost all Letter follows almost all Letter does not follow
standard formatting for a standard formatting for a standard formatting for standard formatting for a
formal letter. formal letter, but there are a formal letter, but formal letter
one or two small errors student has made one or
such as where the date or two major errors such as
signature is placed. leaving out the address
of the employer or
choosing an
inappropriate closing.

Quiz #5 PRACTICAL QUIZ – “Me in 30 Seconds”

Directions: Suppose you are applying for a job and the recruiting agency or company has requested you to send a
short video of your introduction. A “Me in 30 Seconds” statement is a simple way to present to someone
else a balanced understanding of who you are. It piques the interest of a listener who invites you to “Tell
me a little about yourself,” and it provides a brief and compelling answer to the question “Why should I
hire you?”

What should it include?

When well crafted, your “Me in 30 Seconds” statement will include:
✓ A brief personal introduction that includes your career objective or the type of position you want.
✓ Three or four specific accomplishments that prove you meet or exceed the requirements for that position.
✓ A few character traits or adaptive skills that set you apart from typical applicants.

Other Points to Consider

Keep your “Me in 30 Seconds” statement brief. People generally listen effectively only 30 to 60 seconds, and they
appreciate concise responses to questions. This indicates that you are clearly focused and waste no time getting to
the point.
Page 10 of 12
 Purposive Communication (GEC 4)

✓ Speak in the present tense to show that your skills are current and applicable in today’s market.
✓ Remember your audience. Adjust the level of detail and industry jargon you use according to the interest and
experience of the person you are addressing.
✓ Avoid common claims such as: “I’m trustworthy, loyal, helpful, courteous, kind,” and so on. Not only are these
claims made by most job seekers, but without detailed examples, they don’t convey your value to a potential
employer.
✓ Make your “Me in 30 Seconds” statement natural.
It is a genuine form of communication that will help you organize everything you are into brief, coherent thoughts.

Sample “Me in 30 Seconds” statement for an interview:

“People find me to be an upbeat, self-motivated team player with excellent communication skills. For the past
several years I have worked in lead qualification, telemarketing, and customer service in the technology industry. My
experience includes successfully calling people in director-level positions of technology departments and developing
viable leads. I have a track record of maintaining a consistent call and activity volume and consistently achieving the
top 10 percent in sales, and I can do the same thing for your company.”

RUBRIC

Criteria Excellent Very Good Satisfactory Needs Improvement

4 pts 3 pts 2 pts 1 pt
Understanding of Presenters misunderstood Presenters did not seem to Presenters understood the Presenters showed insight
the Interview much of the interview understand some elements of interview process. into the interview process.
Process process. the interview process.

Demonstration of a Presenters' demonstration Presenters' demonstration Presenters' demonstration Presenters' demonstration

Job Interview did not help illuminating the was minimally helpful in was somewhat helpful in helped illuminate a typical job
typical job interview. understanding a typical job illuminating a typical job interview.
interview. interview.

Creativity and The presentation was not The presentation was fairly The presentation was The presentation was
Originality original or attention-grabbing interesting and fun, but not attention-grabbing, attention-grabbing and
and only moderately fun and original or attention-grabbing. interesting, and fun, but not unique, interesting, and fun.
interesting. very original.

Preparation and Use The presentation was ill- The presentation was not well- The presentation was fairly The presentation was well-
of Time prepared, had many prepared, had some awkward well-prepared, progressed prepared flowed smoothly,
awkward moments, and moments, and went slightly fairly smoothly, and did not and did not go significantly
went considerably over or over or under the time limit. go significantly over or over or under the time limit.
under the time limit. under the time limit.

Note: Do not forget to state your name. Your video output may exceed up to 1 minute only. For submission, upload it
in your assigned album in the Group Page.

Quiz #6
Directions: Review this module for a 20-item quiz. (Schedule TBA)

Flexible Teaching and Learning Modalities (FTLM)

• Synchronous: FB, Messenger, Zoom, Google Form, Google Classroom
• Asynchronous: Modular/ Self-directed modules

References
Tabotabo, C.V.2007.Writing Skill in English. ISBN 971-08-6838-1.Mandaluyong City, Philippines: National Book Store.
Francisco, I.B. (2006).English for Occupational Purposes. ISBN 978-971-23-4547-0.Sampaloc,Manila: Rex Book
Store, Inc.
Saymo, A.S.(2004).Effective Writing. ISBN 971-42-0457-7.Meycauayan, Bulacan: Trinitas Publishing, Inc.

Page 11 of 12
 Purposive Communication (GEC 4)

Baraceros, E.L.(2011).Technical Writing in This Era of Globalization and Modern Technology. ISBN 978-971-23-5933-
0.Quezon City, Philippines: Rex Book Store, Inc.
Wakat, G.S. et al.(2018).Purposive Communication .Quezon City, Metro Manila: Lorimar Publishing, Inc.
https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/parts_of_a_memo.html
https://www.toppr.com/guides/business-communication-and-ethics/inter-departmental-communication/memorandum/
https://careertrend.com/how-to-write-a-cover-letter-to-a-company-that-does-not-have-a-job-opening-5496980.html

Course Instructor: KERUBIN JAN F. LAMORENA, LPT, MAEd

Page 12 of 12