➢VMOST Analysis

VMOST stands for Vision, Mission, Objectives, Strategy,

and Tactical. VMOST is a tool designed to help you
establish if all of your business activities are aligned to
your strategy. Alignment is a key factor in ensuring a
strategy is successful, so this can be a useful process to
go through. The main benefit is breaking down a
strategy and the core components into an easy to
consume format.
 This Guideline consists of 4 Steps. In each of these
Steps, it proposes to define certain Factors related to
the Company.
1. Vision and Mission:
Vision: How you see the Market, and its Future.
Mission: The Role that the Company plays in it.
2. Objectives: The Goals to be Achieved (and When).
They should be Defined and Measurable
 This Guideline consists of 4 Steps. In each of these
Steps, it proposes to define certain Factors related to
the Company.
3. Strategy: What Methodology will be used to
achieve those Goals.
It will vary depending on the project.it.
4. Tactics:
What Actions will be used to comply with that
Strategy.
 SWOT, which stands for Strengths,
Weaknesses, Opportunities, and Threats, is an
analytical framework that can help a company
meet its challenges and identify new markets. The
framework can help identify the business’s risks
and rewards. It is also a means of identifying the
internal and external forces that may affect the
business. It is very helpful in assessing new
ventures.
S (strengths) and W (weaknesses) actually
refer to the internal factors, and these are
the resources and experiences readily
available to the business proponent.
Usually included as internal factors are:

1. Financial resources such as money and

sources of funds for investment;

2. Physical resources, such as the company’s

location, facilities, machinery, and equipment
3. Human resources consisting of employees;

4. Access to natural resources, trademarks, patents,

and copyrights; and

5. Current processes, such as employee programs,

department hierarchies and software
systems, sales and distribution capabilities,
marketing programs, etc.
 On the hand, when we speak of external
forces, these are those that affect a
company, an organization, an individual,
and those outside their control. These
may include:
1. Economic trends including local,
national and international financial
trends, developments in the country’s
stock market, reforms in the banking
system, growth of the Gross Domestic
Product;
2. Market trends, such as new
products or technology or
evolving buyers’ profiles, including
changes in tastes and lifestyle
behaviour;
3. National and local laws and
statutes as well as political,
environmental, and economic
regulations;
4. Demographic characteristics of
the target market such as the age,
the gender, the culture of the
customers;
5. Relationships with suppliers and co-
owners; and

6. Competitive threats.
Scenario:
➢ "The Book Nook" is a beloved independent
bookstore in a small, vibrant town. It's known for its
curated selection, cozy atmosphere, and
knowledgeable staff.
➢ However, like many independent bookstores, "The
Book Nook" is facing increasing pressure from
online retailers and e-book platforms.
➢ The owner, Sarah, is concerned about declining
sales and wants to develop a strategy to ensure
the bookstore's survival and continued success.
Scenario:
➢ "EcoBloom" is a newly launched mobile app designed to
help urban dwellers grow their own food sustainably.
➢ It provides personalized gardening advice, connects
users with local suppliers, and offers a community
forum for sharing tips and resources.
➢ The founders, a small team of tech and horticulture
enthusiasts, are passionate about promoting urban
agriculture.
➢ However, they face challenges in gaining market
traction and competing with established gardening
apps and online resources.
 TOWS Analysis is a variant of the
classic business tool, SWOT Analysis
created by Heinz Weihrich. It is a variant
of the classic business tool, SWOT
Analysis. Both TOWS and SWOT are having
the same acronyms for Strengths,
Weaknesses, Opportunities and Threats,
and in reverse order of the words.
 TOWS analysis first matches
internal factors to external factors
to help identify relevant strategic
options that an organization could
pursue.
 By combining the external environment’s
opportunities and threats with the internal
organization’s strengths and weaknesses, we
can come up with four basic strategies. It can
help an organization to see how it can take
advantage of opportunities, reduce threats,
overcome weaknesses and exploit any
strengths.
As a result, you structure your thinking to cover all strategic
perspectives with corresponding action items:

Strengths/Opportunities (SO):
Consider all strengths one by one listed in the
SWOT Analysis with each opportunity to
determine how each internal strength can
help you capitalize on each external
opportunity.
As a result, you structure your thinking to cover all strategic
perspectives with corresponding action items:

Strength/Threats (ST):
Consider all strengths one by one listed in the
SWOT Analysis with each threat to determine
how each internal strength can help you
avoid every external threat.
As a result, you structure your thinking to cover all strategic
perspectives with corresponding action items:

Weaknesses/Opportunities (WO):
Consider all weaknesses one by one listed in
the SWOT Analysis with each opportunity to
determine how each internal weakness can
be eliminated by using each external
opportunity.
As a result, you structure your thinking to cover all strategic
perspectives with corresponding action items:

Weaknesses/Threats (WT):

Consider all weaknesses one by one listed in

the SWOT Analysis with each threat to
determine both can be avoided.
The inner four squares inside the Matrix represent
what happens when the corresponding column
and row labels come together.
The inner four squares inside the Matrix represent
what happens when the corresponding column
and row labels come together.
 Porter's Five Forces is a framework to
analyze the potential profitability of a
marketplace. It was invented by Michael
Porter in 1979 and has been used consistency
by thousands of companies across the world
since originally being published.
Five Forces looks at five key areas in a market that impact
your price and profitability.
The forces analyzed are:

• Bargaining power of Buyers

• Bargaining power of Suppliers
• Threat of Substitutes
• Threat of New Entrants
• Competitive Rivalry
Full List of Five Forces Factors
To help kickstart your analysis on Five Forces here’s a
list of the factors you should be considering.

Competitive Rivalry
• Range of products and services offered
• Brand loyalty
• Number of competitors in market
• Ease of switching between providers
• Market growth rate
• Industry lifecycle point
 Power of Buyers

• Number of buyers and market size

• Value of each buyer
• Ease of switching to competitor
• Number of options for buyers
• Alternative options for buyers
• Sensitivity to price points
• How key is product or service to buyer
 Power of Suppliers

• Number of suppliers in market

• Size of suppliers in market
• Risk of supplier moving into your market
• Cost point of suppliers
• Substitution options for the supplier product or
service
• Ease to move between suppliers
• Differentiation of suppliers offering
• How big a customer you are to the suppliers
 Threat of New Entrants

• Brand reputation
• Customer loyalty
• Your differentiation
• Market growth rate
• Entry capital requirements
• Economies of scale
• Logistics and distribution networks
 Threat of New Entrants

• Skills requirements
• Ease of access to technology
• Input requirements
• Operational margins
• Industry knowledge requirements
• Government regulation
• Ease for customers to move provide
 Threat of Substitution

• Current substitute products on offer

• Reasons for buyer churn
• Price of substitute vs product or service
• Quality of substitute vs product or service
• Cost of switching
• Usage trends
• External trends
PESTLE analysis is a strategic management tool
that businesses use to identify macro-economic
factors that it needs to consider. The word ‘PESTLE’
stands for the six factors – Political, Economic,
Social, Technological, Legal, and Environmental.
Together, they form the basis for identifying key
issues that may impact the strategic direction of
the company (Boyce 2021).
Political
These factors are all about how and to what
degree a government intervenes in the economy or
a certain industry. Basically, all the influences that a
government has on your business could be
classified here.

This can include government policy, political

stability or instability, corruption, foreign trade
policy, tax policy, labor laws, environmental law and
trade restrictions.
Political

Here are the guide questions:

• What government policies or political groups

could be beneficial or detrimental to our
success?
• Is the political environment stable or likely to
change?
Economic Factors

Economic factors are determinants of a

certain economy’s performance. Factors
include economic growth, exchange rates,
inflation rates, interest rates, disposable
income of consumers and unemployment
rates.
Economic Factors
Here are the guide questions:

• What economic factors will impact on us

moving forward?
• Does the current economic performance
affect us?
• How does each economic factor impact our
pricing, revenues, and costs?
Social Factors

This dimension of the general environment

represents the demographic characteristics, norms,
customs and values of the population within which
the organization operates. This includes population
trends such as the population growth rate, age
distribution, income distribution, career attitudes,
safety emphasis, health consciousness, lifestyle
attitudes and cultural barriers.
Social Factors

These factors are especially important

for marketers when targeting certain
customers. In addition, it also says
something about the local workforce and
its willingness to work under certain
conditions.
Social Factors
Here are the guide questions:

• How do our consumer’s values and beliefs

impact on their buying habits?
• How does human behavior or cultural trends
play a role in our business?
Technological Factors

These factors pertain to innovations in

technology that may affect the operations
of the industry and the market favorably
or unfavorably.
Technological Factors

By knowing what is going on

technology-wise, you may be able to
prevent your company from spending a
lot of money on developing a technology
that would become obsolete very soon
due to disruptive technological changes
elsewhere.
Technological Factors

Here are the guide questions:

• What innovations and technological

advancements are available or on the
horizon?
• How might they affect our operations?
Legal Factors

Although these factors may have some overlap

with the political factors, they include more specific
laws such as discrimination laws, antitrust laws,
employment laws, consumer protection laws,
copyright and patent laws, and health and safety
laws. It is clear that companies need to know what
is and what is not legal in order to trade
successfully and ethically.
Legal Factors
Here are the guide questions:

• What regulations and laws apply to our

business?
• Do they help or hinder our business?
• Do we understand the laws across all our
markets?
Environmental Factors

These factors include ecological and

environmental aspects such as weather, climate,
environmental offsets and climate change which
may especially affect industries such as tourism,
farming, agriculture and insurance.