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Growth Checklist

This document provides a comprehensive checklist of essential growth marketing tactics and strategies for online businesses, aimed at entrepreneurs and digital marketers. It outlines key steps such as defining core offers, creating lead magnets, and optimizing sales funnels to drive revenue growth. The document emphasizes the importance of understanding customer and competitive intelligence, as well as the need for effective content marketing and analytics to ensure successful implementation of these strategies.

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Maral Kossa Ogli
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© © All Rights Reserved
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9 views9 pages

Growth Checklist

This document provides a comprehensive checklist of essential growth marketing tactics and strategies for online businesses, aimed at entrepreneurs and digital marketers. It outlines key steps such as defining core offers, creating lead magnets, and optimizing sales funnels to drive revenue growth. The document emphasizes the importance of understanding customer and competitive intelligence, as well as the need for effective content marketing and analytics to ensure successful implementation of these strategies.

Uploaded by

Maral Kossa Ogli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Growth Marketing

Checklist

The Essential Growth Tactics And


Strategies For Any Online Business

Copyright 2021 Marketing Powered By


Avoline Co. Fundamentals avoline.
introduction.

Entrepreneurs, founders, and digital marketers... We have a nice little resource for you to
swipe today to make sure you’re ticking the boxes with your growth marketing...

These tactics generate millions of dollars in revenue not just for our client’s but for the most
successful online businesses you see today. And often, the tactics can quickly generate
thousands of dollars in revenue to existing businesses by identifying some quick wins.

Free from spam and secret ‘guru’ claims... we learn and curate from the best minds in
marketing, and we practice them ourselves as growth marketers. These are the genuine
marketing tactics you should be covering in your growth strategies for your own business or
your client‘s business. Use it to:

1. Get a clear roadmap for growth at any stage of your business.


2. Optimize your current growth to increase sales and profits.
3. Save time and money by focusing on the tactics that work Present these tactics to your
clients to secure more work.

When done right, creating a marketing campaign based on these steps will open up the
doors to serious business growth. So, level up to the standard of the best marketers in the
industry. Use this checklist today to get in control of your growth and start reaping the
rewards.

@avoline.co www.avoline.co 2021


growth checklist.

Define your core offer

Create your tripwire

Create a value-rich lead magnet

Create a high converting landing page

Create your thank you page

Create your upsell offer and pages

Validate your funnel

Activate engagement sequence

Activate activation sequence

Setup your profit maximizer

Conduct business intelligence

Conduct customer intelligence

Conduct competitive intelligence

Conduct brand intelligence

Paid media strategy

Content marketing strategy

Analytics & reporting

Conversion rate optimization

Automation & scaling


Define Your Core Offer
Define your main product or service. Your core offer. The main offer that people will
purchase from you. What is it? What value will it bring to people? What solution or
opportunity does it provide for somebody’s problem?

Create Your Tripwire


A tripwire is a really low priced offer that exists to simply convert initial leads into ‘buyers’.
Create an irresistible offer to convert and qualify buyers. This builds the customer‘s
connection to your brand. You build trust and value with them and advance them into a
‘buying state’, which increases the chances of them purchasing your core offer. Your tripwire
can be an eBook, physical product, software, report etc.

Create A Value-rich Lead Magnet


A lead magnet is used to capture those visitors into your funnel by solving a specific
problem for your specific customer for free, in exchange for their contact details... at a
minimum... their email address! It’s one of the most important components of your growth
campaign because it gets people into your sales funnel where you then convert them
into buyers. Examples include: free software trial, free samples, free download, checklists,
coupons, free shipping, quiz or assessments, tests, swipe files, cheat sheets, eBooks, reports
etc.

Create A High Converting Landing Page


This is where your customers will first land on your site to grab your lead magnet and give
you their email address. You don’t need fancy or complex websites to do this. You can have
something up and running in minutes using templates from Clickfunnels, Leadpages, or
Unbounce.

Create Your Thank You Page


After people opt-in to your lead magnet from your landing page, you’ll create a thank you
page which ALSO acts as the Tripwire offer page. So after they give you their email address,
you thank them and welcome them into your world... and tell them to invest in the tripwire.
Create Your Upsell Offer & Pages
If the customer purchasers your tripwire at that point then you send them to the next page
where you present them with your core offer. You thank them for purchasing and then ask
them if they would like to ‘Upgrade’ or ‘Add to their cart’ your main offer that holds much
more value and offers more solutions and opportunities etc.

Validate Your Funnel


The above steps make up your ‘Sales Funnel’. Now, with that set up you should create a
Facebook/Instagram ad campaign to find your target market that converts. You’ll install your
pixels and optimize experiments and results before choosing a campaign with a profitable
cost per acquisition that you can scale.

Activate Engagement Sequence


At this stage, you’ll have traffic running to your site and a system to turn that traffic into
leads, and then into customers. BUT... for those people who give you their email address
for the lead magnet but then don’t purchase the tripwire, you need to nurture them by
engaging them with an email sequence.

Activate Activation Sequence


Similarly, you’ll also have customers who purchase your tripwire but fail to upgrade to your
core offer. These are qualified customers who now need to be targeted with a specific email
series automation that will educate and inspire them to upgrade to your core offer later
down the line.

Setup Your Profit Maximizer


This is where you really increase your revenues and profits by getting more money out
of your existing customers. You’ve already secured a transaction, now you want to find a
relevant and convenient upsell to increase the value of each customer. McDonald’s upsells
you into a ‘Meal’ deal if you buy a burger... Software companies, publications, and even
service professionals will upsell you into a subscription or block bookings after one initial
service, etc. What can you add as a profit maximizer or ‘continuity program’ as Russell
Brunson terms it?
Additional Steps
Those above points are the main sections of a marketing strategy that you should have as
a minimum to get you started. If you want to dive deeper into the strategy to make it more
advanced and ultimately more profitable, then you should include:

Conduct Business Intelligence


You need to know where you currently stand, what your business is, what problem it solves,
why you started it, how is it currently performing, what it’s lacking, and what it needs to do.
This will give you (or your clients) a clear picture of how each step above relates to your
business while making it a simpler process to complete effectively.

Conduct Customer Intelligence


The difference between good businesses and world-class businesses with high conversion
rates starts here. Figuring out exactly who your customer is before you build out your core
offer, lead magners, and tripwires is crucial. Without knowing, you’re going to waste a lot of
time and money.

Conduct Competitive Intelligence


Before you start to build out your ads, landing pages, and sales copy, spy on your competiti-
on to reverse-engineer their business models and their strategies to make it easier to create
your growth strategy! Why spend millions of dollars and years testing marketing campaigns
when competitors have already done the heavy lifting (and spending) for you?

Conduct Brand Intelligence


Having your core story and brand ready to go will allow you to fuel each of the upcoming
growth tactics and ensure that any marketing you execute has the strong foundations of a
great brand to convert customers. It will also give you confidence and make you proud to
share your business.
Paid Media Strategy
Running traffic to your business is the cornerstone of business growth and so play a key
part in any growth strategy. You need to establish which channels you’ll use, and ‘how’ you
will set up your campaigns to succeed. Will it be Facebook and Instagram as mentioned
above? Or will you use YouTube, Adwords Linkedin, Pinterest etc?

Content Marketing Strategy


“Every single company out there, whether they know it or not, is a media company in addi-
tion to the business or product that they specialize in.” - Gary Vaynerchuk

If you are ready to scale and want to build your traffic channels and brand for the long
term... then you need to build your voice and attract attention through content and social
media marketing! From YouTube, to blogging, vlogging, podcasting, and the myriad of social
media platforms, you’ll need some presence to grow your brand and revenues.

Analytics & Reporting


With the various campaigns and tactics that we’ve covered, it’s essential that you repeatedly
test and optimize at each level to see what works and what doesn’t. So, you need to make
sure that you are tracking the right metrics to give you insights to develop your product and
service, to optimize marketing campaigns and to grow your business.

Conversion Rate Optimization


Conversion Rate Optimisation, or ‘CRO’, is arguably the cheapest and fastest ways to grow
your sales and increase your revenues. It should be an ongoing part of any growth strategy.
Make sure you incorporate the right CRO tactics into your strategy.
Automation & Scaling
This is for advanced businesses that are proven and want to go to the next level. But...it
should be in your strategy to give yourself (or your client) a goal to work towards, and put
the correct processes in place to automate and scale your business. This will give you more
time and more money!
what next.

Now that you’ve got this checklist in place and are aware of the steps you need to check off
when building out your campaigns, you should commit to diving into each of those sections
in detail.

Each stage requires deep knowledge and information. If you get the right information from
the best minds, this will ensure you develop a successful strategy that will be worth thou-
sands of dollars in itself (that you can sell to clients) before making hundreds of thousands
of dollars when implemented on the actual business.

If you want in-depth step by step instructions on how to implement all of the above stages,
along with examples, swipe files, templates, and resources for you to easily implement, then
you can purchase our resources bundle along with multiple bonus resources.

It will help you craft each of these steps. Cutting out the noise. Providing you with a strate-
gy that will work! We sell the same customized version of the strategy to clients for $1000+...
You can swipe it all for just $97 and start growing your business today.

So, whether you’re an entrepreneur, founder, freelancer, agency, or a full- time marketing
professional, if you want to level up your marketing campaigns, your revenue, or your in-
come, then the strategy bundle is for you.

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