ANALYSING

FOOTFALL SPIKE
ON WEEKENDS
AT FORUM MART - BHUBANESWAR

By Group - 06
TEAM MEMBERS
Aditi Agarwal (USCBB22013)

Chinmay Das (USCBB21213)

Archismita Patra (USCBB22049)

Ayushi Sharma (USCBB22065)

 INTRODUCTION

Footfall analysis is a crucial metric in retail and commercial spaces, as it helps businesses understand
customer behavior and optimize their operations accordingly. Forum Mart, located in the heart of
Bhubaneswar, is one of the city's busiest shopping destinations, attracting a diverse range of visitors
ABHUSAN
FASHION
JWELLERS
SHOP NO.5, FORUM MART,
BHUBANESWAR, INDIA 751007.

TIMINGS : 10:00 A.M. - 9:30 P.M.

ABHUSHAN JWELLERS
Abhusan Fashion Jewellers is one of the largest showroom in
Bhubaneswar, specializing in exquisite 1-gram gold jewellery and
offering a wide range of high-quality, affordable designs.

PRODUCT CATEGORY: Rings

Earrings
Necklaces & Pendants
Bangles
Anklets
Other categories ( Tikili,
Kantana, Nose Pins, Toe
Pins, Mangalsutra etc.)

Price Range: Rs. 100 - Rs. 1000 ( rings, earrings, bracelets etc)
Rs. 2000 onwards ( for jwellery sets)

Additionally, Abhusan Jwellers products are available online

through website.
WEEKEND FOOT SPIKE TRENDS

Peak Timings First Half (Morning to Afternoon): 11 AM - 1 PM

Second Half (Afternoon to Evening): 6 PM - 7 PM.

Weekend-Specific Trend
Saturdays: Slight increase in foot traffic as customers begin their weekend
shopping.
Sundays: Highest footfall, especially in the evening (6 PM - 7 PM).
Festival Seasons (Diwali & Dhanteras): Footfall spikes during festivals like
Diwali and Dhanteras, Customers visit jewelry stores for traditional
purchases, making these times very important for business.

Exchange Policy Impact

Exchange policy: Allows returns/exchanges within 2 days (11 AM - 1 PM).

Increases foot traffic during mid-morning to early afternoon hours.
FACTORS INFLUENCING FOOT SPIKE

40% Discount Exchange Policy

Personal Selling Grid Store Layout

Gold Plating Guarantee Imported Products

TERMS &
CONDITIONS
 PEAK SHOPPING HOURS & CUSTOMER BEHAVIOR

Weekend Footfall Overview Abhusan Fashion Jewellers

120

100

80
Footfall Count

60

40

20

0
10 AM - 11 PM 11 AM - 1 PM 1 PM - 4 PM 4 PM - 7 PM 7 PM - 9 PM

Time Slot
Days: Avg. of 2 weekends Year: 2025
newU
NewU is a beauty and personal care retail chain in
India, offering a wide range of makeup, skincare,
haircare, and personal hygiene products. It is
owned by Dabur India Ltd. and provides both
Indian and international brands.

Product Category:
Skincare : Face washes, serums, sunscreens
Haircare : Shampoos, conditioners, styling products
Makeup : Lipsticks, foundations, eyeliners
Fragrances : Perfumes, body mists
Bath & Body :Shower gels, lotions
Personal Hygiene : Hand sanitizers, sanitary products
Accessories : Brushes, beauty tools

NewU products are primarily available on their

official website,
NewU.in
Flipkart
WEEKEND FOOT
SPIKE TRENDS
Peak Timings:
Evening rush: The highest footfall is observed
between 6 -7 PM, especially on weekends.

Saturday Trend
Moderate increase as weekend shopping begins.

Sunday Trend
Busiest day, especially in the evening.

Festival Season (Diwali, Valentine’s Day,Dhanteras)

High customer visits for beauty products.
FACTORS
INFLUENCING FOOT
SPIKE
Offers & Discounts
Flash sales, seasonal discounts, Buy 2, Get 1
Free, and up to 10% off attract shoppers.

Product Launches & New Arrivals

new beauty products, skincare, or exclusive
international brands generates excitement.
Tester Availability
People visit to try out new beauty products and
testers available in-store.
 Peak Shopping Hours & Customer Behavior
Weekend Footfall Overview

200

150
Footfall Count

100

50

0
10AM-12PM 12PM-2PM 2PM-5PM 5PM-7PM 7PM-9PM

Time Slot
Days: Avg. of 2 weekends Year: 2025
CRIMSOUNE CLUB
Crimsoune Club is a prominent lifestyle brand in
India, celebrated for its smart casual apparel for men,
women, and children.

Men's Wear: Shirts, T-shirts, jeans, Additionally, Crimsoune Club's products

trousers, jackets, and more. are available online through platforms like:

Women's Wear: Tops, dresses, jeans, Ajio

trousers, jackets, and more.
Myntra
Kids' Wear: Apparel for boys and girls
across various age groups. Amazon

Flipkart
 WEEKEND FOOT
SPIKE TRENDS
Flat 50% Off Sale Impact: Significant increase
in weekend footfall due to heavy discounts.

Peak Footfall Date: January 26th saw the

highest spike in customers.

Stock Availability: Most products were out of

stock due to high demand during the sale.

Offline vs. Online Availability: Customers

faced stock shortages offline, whereas online
availability was more stable.
 FACTORS
INFLUENCING
FOOT SPIKE

Seasonal Sale Tourist Influence on

01 Impact 02 Foot Spike

Offline stores see higher spikes Odisha has transitioned out of

during discount seasons. winter, but tourists from colder
regions continue purchasing winter
Customers prefer in-store shopping wear.

Shifting winter stocks to other

Stock shortages created urgency among
outlets.
buyers.
 PEAK SHOPPING HOURS & CUSTOMER BEHAVIOR

Weekend Footfall Overview Crimson Club.

250

200
Footfall Count

150

100

50

0
10 AM - 1 PM 1 PM - 4 PM 4 PM - 7 PM 7 PM - 9 PM

Time Slot
Days: Avg. of 2 weekends Year: 2025
 RELIANCE
SMART BAZAAR

Reliance Smart Bazaar is a supermarket chain by Reliance Retail,

offering a wide range of groceries, household essentials, and fresh
produce. It focuses on affordability, convenience, and quality,
catering to diverse consumer needs.

Forum Mart near Ram Mandir, Bhubaneswar

1800 891 0001
In - store pickup & Delivery
10 a.m. - 10 p.m.
 FOOTFALL SPIKE
TRENDS
Discount-Driven Traffic

Family Shopping Patterns

Salary Cycle Influence

Festival & Seasonal Impacts

Digital & In-Store Synergy

 PEAK SHOPPING HOURS & CUSTOMER BEHAVIOR

Weekend Footfall Overview Reliance Smart Bazaar

120

100

80
Footfall Count

60

40

20

0
10 AM - 11 AM 12 PM - 2 PM 3 PM - 5 PM 6 PM - 8 PM 9 PM - 10 PM

Time Slot
Days: Avg. of 2 weekends Year: 2025
 ANALYSIS
&
FINDINGS

Footfall Patterns Customer Behavior

01 02 Insights
Footfall typically increases by 35-
Majority of customers visit with
50% during weekend sales
family or friends (around 70%).
compared to weekdays.

Peak hours are usually between 5 Impulse buying increases by 25%

PM to 8 PM on Saturdays and during weekend discounts.
Sundays.
 ANALYSIS
&
FINDINGS

03 STORE LAYOUT 04 OFFERS & DISCOUNTS

The store layout followed by Promotes "Buy More, Save More"

Reliance Smart Bazaar is primarily a deals, encouraging higher spending
GRID LAYOUT. per visit.

Easy navigation, clear signage, and Reliance Membership, providing

strategic placement of promotional cashback, reward points, and
products help reduce congestion exclusive deals for repeat customers.
and encourage impulse buying.
 Sales Revenue Impact
Revenue Comparison : Weekdays vs Weekends
70000

60000 The sales revenue analysis

demonstrates an average
50000
increase of 40% during
40000 weekend promotions. Major
revenue contributors include
30000
apparel and groceries which
20000 together account for over
80% of total sales.
10000

0
Weekdays Weekends
 CONCLUSION
The study confirms that weekend sales at Forum Mart Mall are
effective in driving footfall and boosting revenue. Addressing
logistical issues like overcrowding, inventory shortages, and
staffing challenges will further enhance customer satisfaction and
maximize sales outcomes.
 REFERENCES

1. https://reliancesmartbazaar.com/
2. https://www.newu.in/
3. https://www.crimsouneclub.com/
4. https://abhushanjewellers.co.in/
5. https://economictimes.indiatimes.com/industry/services/retail/
malls-eye-a-surge-in-footfalls-in-the-upcoming-festive-season-
anticipate-increased-demand/articleshow/78222500.cms?
from=mdr
6. https://www.ijsrp.org/research-paper-0315/ijsrp-p3937.pdf?
utm_source=chatgpt.com
Thank You