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Data Visualization
Exploring and Explaining with Data
Important Notice: Media content referenced within the product description or the product
text may not be available in the eBook version.
Data Visualization: Exploring and © 2022 Cengage Learning, Inc.
Explaining with Data, WCN: 02-300
First Edition
Unless otherwise noted, all content is © Cengage.
Jeffrey D. Camm, James J. Cochran,
Michael J. Fry, Jeffrey W. Ohlmann
ALL RIGHTS RESERVED. No part of this work covered by the copyright
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Chapter 1 Introduction 2
Chapter 2 Selecting a Chart Type 26
Chapter 3 Data Visualization and Design 76
Chapter 4 Purposeful Use of Color 128
Chapter 5 Visualizing Variability 174
Chapter 6 Exploring Data Visually 226
Chapter 7 Explaining Visually to Influence with Data 284
Chapter 8 Data Dashboards 322
Chapter 9 Telling the Truth with Data Visualization 360
References 397
Index 399
Contents
ABOUT THE AUTHORS xi
PREFACE xiii
Chapter 1 Introduction 2
1.1 Analytics 3
1.2 Why Visualize Data? 4
Data Visualization for Exploration 4
Data Visualization for Explanation 7
1.3 Types of Data 8
Quantitative and Categorical Data 8
Cross-Sectional and Time Series Data 9
Big Data 10
1.4 Data Visualization in Practice 11
Accounting 11
Finance 12
Human Resource Management 13
Marketing 14
Operations 14
Engineering 16
Sciences 16
Sports 17
Summary 18
Glossary 19
Problems 20
References 397
Index 399
About the Authors
Jeffrey D. Camm is Inmar Presidential Chair and Senior Associate Dean of Business
Analytics in the School of Business at Wake Forest University. Born in Cincinnati, Ohio,
he holds a B.S. from Xavier University (Ohio) and a Ph.D. from Clemson University. Prior
to joining the faculty at Wake Forest, he was on the faculty of the University of Cincinnati.
He has also been a visiting scholar at Stanford University and a visiting professor of business
administration at the Tuck School of Business at Dartmouth College.
Dr. Camm has published more than 45 papers in the general area of optimization applied
to problems in operations management and marketing. He has published his research in
Science, Management Science, Operations Research, INFORMS Journal on Applied
Analytics, and other professional journals. Dr. Camm was named the Dornoff Fellow of
Teaching Excellence at the University of Cincinnati, and he was the 2006 recipient of the
INFORMS Prize for the Teaching of Operations Research Practice. A firm believer in prac-
ticing what he preaches, he has served as an operations research consultant to numerous
companies and government agencies. From 2005 to 2010 he served as editor-in-chief of the
INFORMS Journal on Applied Analytics (formerly Interfaces). In 2016, Professor Camm
received the George E. Kimball Medal for service to the operations research profession, and
in 2017 he was named an INFORMS Fellow.
James J. Cochran is Associate Dean for Research, Professor of Applied Statistics, and
the Rogers-Spivey Faculty Fellow at The University of Alabama. Born in Dayton, Ohio, he
earned his B.S., M.S., and M.B.A. from Wright State University and his Ph.D. from the Uni-
versity of Cincinnati. He has been at The University of Alabama since 2014 and has been a
visiting scholar at Stanford University, Universidad de Talca, the University of South Africa,
and Pole Universitaire Leonard de Vinci.
Dr. Cochran has published more than 50 papers in the development and application of
operations research and statistical methods. He has published in several journals, including
Management Science, The American Statistician, Communications in Statistics—Theory and
Methods, Annals of Operations Research, European Journal of Operational Research, Jour-
nal of Combinatorial Optimization, INFORMS Journal on Applied Analytics, and Statistics
and Probability Letters. He received the 2008 INFORMS Prize for the Teaching of Opera-
tions Research Practice, 2010 Mu Sigma Rho Statistical Education Award, and 2016 Waller
Distinguished Teaching Career Award from the American Statistical Association. Dr. Cochran
was elected to the International Statistics Institute in 2005, named a Fellow of the American
Statistical Association in 2011, and named a Fellow of INFORMS in 2017. He also received
the Founders Award in 2014 and the Karl E. Peace Award in 2015 from the American Statis-
tical Association, and he received the INFORMS President’s Award in 2019.
A strong advocate for effective operations research and statistics education as a means
of improving the quality of applications to real problems, Dr. Cochran has chaired teaching
effectiveness workshops around the globe. He has served as an operations research consul-
tant to numerous companies and not-for-profit organizations. He served as editor-in-chief of
INFORMS Transactions on Education and is on the editorial board of INFORMS Journal on
Applied Analytics, International Transactions in Operational Research, and Significance.
Professor Fry has published more than 25 research papers in journals such as Opera-
tions Research, Manufacturing and Service Operations Management, Transportation Sci-
ence, Naval Research Logistics, IIE Transactions, Critical Care Medicine, and Interfaces.
He serves on editorial boards for journals such as Production and Operations Management,
INFORMS Journal on Applied Analytics (formerly Interfaces), and Journal of Quantitative
Analysis in Sports. His research interests are in applying analytics to the areas of supply chain
management, sports, and public-policy operations. He has worked with many different orga-
nizations for his research, including Dell, Inc., Starbucks Coffee Company, Great American
Insurance Group, the Cincinnati Fire Department, the State of Ohio Election Commission, the
Cincinnati Bengals, and the Cincinnati Zoo and Botanical Gardens. In 2008, he was named a
finalist for the Daniel H. Wagner Prize for Excellence in Operations Research Practice, and
he has been recognized for both his research and teaching excellence at the University of
Cincinnati. In 2019, he led the team that was awarded the INFORMS UPS George D. Smith
Prize on behalf of the OBAIS Department at the University of Cincinnati.
Author: Various
Language: English
Table of Contents
Ch. Bodmer pinx. ad. Nat. Engd by Rawdon, Wright & Hatch
GRAHAM’S MAGAZINE.
TRIBULATION TREPID.
A MAN WITHOUT A HOPE.
(A PHRENOLOGICAL ILLUSTRATION.)
———
BY JOSEPH C. NEAL.
———
TRIBULATION TREPID,
A MAN WITHOUT A HOPE!
“I miss you, Mary mine, more than I can tell, with this cold pen
and sluggish ink. I own I love Right Angledom. After the bustle and
randomness of life in New York—its straight ways, its quiet and its
monotony, are refreshing. I love the Quakers too, with their delicious
repose of manner—their low, lulling, musical voices, and their simple
truthfulness of character and conversation. Their ‘ways are ways of
pleasantness, and all their paths are peace.’ But I must confess to,
now and then, a feeling, I cannot say of home-sickness—for I,
wanderer that I am, have no home, unless it be in your heart, and in
some few others, a precious few, indeed—but a feeling of regret, a
pining for the past; for the few true and pure spirits to whom I have
dared reveal myself, who know me thoroughly, faults and all, and
who love me the more for those faults; because love and pity come
together on their divine mission from the gate of heaven, and walk
hand-in-hand, twin children of God, ever tender, and beautiful, and
sad, through this clouded vale of tears.
“ ‘Thee knows,’ Mary, as a lovely Quaker maiden said to me in a
low lute-tone the other night, ‘Thee knows the gravel and the gold
run together in all characters.’ Sweet Lizzie L——, thee does not
know how much that simple Orphic saying consoled me. Well, there
is some gold in my character, but it requires the sunbeams of love
and sympathy to light it up, and so reveal it; and they might change
even the gravel to gold in a heart so docile as mine, if they only
knew it, and would only take the trouble.
“Thee knows, Mary dear, my invincible aversion to strangers. Gay,
careless, confiding, frank, indeed to a fault, among those who seem
to love me, I am shy, cold, dull—nay, worse, I am wretched, where I
am not sure of pleasing. This is a most unfortunate weakness of
mine, and has been the cause of many troubles to me. I recollect
once in New York going to a party, which I afterwards heard was
made for me—made expressly to introduce me to some
distinguished authors—and just see, Mary, how badly I behaved; see
what a wayward, naughty lion I was. Had I only known then, as I
afterward did, the kind interest that my host took in me, I should
have been so happy, so social, so delightful; but as it was, with my
usual want of self-confidence, finding myself among strangers, I felt
my heart, like the pimpernel on the approach of rain, coldly
shrinking and shutting up, leaf by leaf, until I became a statue of
lead; and on my introduction to those writers, whom I had all my life
been eager to see, and whom, if I had only been sure that they
would let me, I could have loved at once. I replied in monosyllables,
so coldly, so drily, that they left me, surprised and repelled; and my
dear, kind, disappointed host, afterward said, in reply to some
encomiums by a friend—‘Yes, I suppose she is all that, but you must
allow that she is very eccentric.’ Am I eccentric, Mary? Am I any
thing but foolish and timid, and sensitive to a ridiculous degree?
“Now it was this shrinking of the heart that I felt, when I first
took possession of a large, and at first, somewhat dreary room in a
Philadelphia boarding-house. The sister of a dear friend, then in
Washington, called upon me, and with a single magical sentence,
like a gleam from the lamp of Aladdin, warmed, and furnished, and
lighted up the chamber, till it seemed a home even to my lonely and
sorrowing heart. She simply said, ‘Oh! this is the room that Sophy
had!’ The following impromptu will show you how fervently I felt the
change.
“You bid me send you all the verses I write. You little dream of
the shower that would overwhelm you, were I to comply literally
with your request ‘Nulla die sine linea,’ is my motto as well as that of
the painter of old, and while I sew, or walk, or ride, or lounge, I am
forever singing to myself impromptu love-songs, from imaginary
damsels to imaginary youths, set to music by a score written in the
air, and invisible to all eyes but mine, while a band of aerial
musicians play the accompaniment, with my heart, for the leader,
beating time. You shall have one of them, dear, and that, I think, will
content you for the present—
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