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MBA Syllabus

The document outlines a Business Analytics course with a total of 45 periods, focusing on using analytics for decision making and generating solutions. It covers five units: introduction to business analytics, managing resources, descriptive analytics, predictive analytics, and prescriptive analytics. The course aims to equip students with the ability to understand the role of analytics, identify appropriate tools, and analyze results effectively.

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Bala Chakrapani
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36 views2 pages

MBA Syllabus

The document outlines a Business Analytics course with a total of 45 periods, focusing on using analytics for decision making and generating solutions. It covers five units: introduction to business analytics, managing resources, descriptive analytics, predictive analytics, and prescriptive analytics. The course aims to equip students with the ability to understand the role of analytics, identify appropriate tools, and analyze results effectively.

Uploaded by

Bala Chakrapani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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BUSINESS ANALYTICS

CREDITS: 3
OBJECTIVE:
Learn to
 use business analytics for decision making
 to apply the appropriate analytics and generate solutions
 Model and analyse the business situation using analytics.

UNIT I - INTRODUCTION TO BUSINESS ANALYTICS (BA) 9


Business Analytics - Terminologies, Process, Importance, Relationship with
Organisational Decision Making, Analytics in Decision Making, BA for Competitive
Advantage.

UNIT II - MANAGEING RESOURCES FOR BUSINESS ANALYTICS 9


Managing BA Personnel, Data and Technology. Organisational Structures aligning BA.
Managing Information policy, data quality and change in BA.

UNIT III - DESCRIPTIVE ANALYTICS 9


Introduction to Descriptive analytics – Visualising, and Exploring Data - Descriptive
Statistics - Sampling and Estimation - Probability Distribution for Descriptive Analytics -
Analysis of Descriptive analytics.

UNIT IV - PREDICTIVE ANALYTICS 9


Introduction to Predictive analytics - Logic and Data Driven Models - Predictive Analysis
Modeling and procedure - Data Mining for Predictive analytics. Analysis of Predictive
analytics.

UNIT V - PRESCRITIVE ANALYTICS 9


Introduction to Prescriptive analytics - Prescriptive Modeling - Non Linear Optimisation -
Demonstrating Business Performance Improvement.

TOTAL: 45 PERIODS
OUTCOME:
Ability to
 understand the role of Business Analytics in decision making
 identify the appropriate tool for the analytics scenario
 to apply the tools and generate solutions
 analyse & interpret the results

REFERENCES
1. Marc J. Schniederjans, Dara G. Schniederjans and Christopher M. Starkey, "
Business Analytics Principles, Concepts, and Applications - What, Why, and How" ,
Pearson Ed, 2014
2. Christian Albright S and Wayne L. Winston, "Business Analytics - Data Analysis and
Decision Making", Fifth edition, Cengage Learning, 2015.
3. James R. Evans, "Business Analytics - Methods, Models and Decisions", Pearson
Ed, 2012.

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