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Lesson 8

The document discusses various forms of communication, including verbal, nonverbal, written, and visual communication, emphasizing the evolution of communication in the 21st century due to technology. It highlights the importance of infographics and multimodal communication, detailing different media formats such as static, animated, and interactive infographics. Additionally, it covers guidelines for effective infographic use and the role of digital communication in information exchange.

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Myla Millapre
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22 views2 pages

Lesson 8

The document discusses various forms of communication, including verbal, nonverbal, written, and visual communication, emphasizing the evolution of communication in the 21st century due to technology. It highlights the importance of infographics and multimodal communication, detailing different media formats such as static, animated, and interactive infographics. Additionally, it covers guidelines for effective infographic use and the role of digital communication in information exchange.

Uploaded by

Myla Millapre
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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LESSON 8: Purposive Communication Lance Daniel S.

Camposano
Communicating Ideas Effectively BSA 1A
__________________________________________________________________

COMMUNICATION COMMUNICATION IN
21ST CENTURY
●​ Communication is the act of sharing
information between people through The way we communicate has
speaking, writing, or other means. It changed a lot in the 21st century.
can be verbal or nonverbal. Technology has made it easier for people
to connect with each other, no matter
●​ the imparting or exchanging of where they are in the world.
information or news.
Information can be relayed through
TYPES OF COMMUNICATION simple but appealing and eye-catching
infographics and data visualizations.
1.​ Verbal Communication:
Involves using spoken words to ideas are transmitted fast and clear
convey meaning and exchange through visual representations like charts,
information. maps, icons, progress bars, signs, posters,
diagrams, and online visuals
2.​ Nonverbal Communication:
Refers to the process of conveying MULTIMODAL COMMUNICATION
information and meaning through
non-linguistic means, such as facial refers to the use of multiple modes
expressions, body language, and or channels to convey meaning and
hand gestures. communicate information. These modes
can include Textual, Aural, Linguistic,
3.​ Written Communication: Spatial, Visual, Gestural, and Tactile.
Involves conveying information and
ideas through written words, such INFOGRAPHICS
as emails, letters, reports, and text
messages. -​ Information Graphics

4.​ Visual Communication: -​ Its old definition referred to the use


Involves using images, symbols, of graphics in newspapers and
and visual elements to convey magazines.
information, express ideas, and tell
stories. -​ a combination of data visualizations,
illustrations, texts, and images in a
format that tells a complete story
(Krum, 2014). The 'message' as
presented in infographics may be

1
delivered in a few seconds or 2.​ Visuals are used to support text,
minutes. convey information, and direct
action.
FIVE MEDIA FORMATS​
OF INFOGRAPHICS 3.​ Visuals must be audience
-appropriate.
1. Static - the most common, simplest,
and easiest to format with the final design 4.​ Cultural awareness and gender
saved on an image file for easy distribution -sensitivity are considered in how
online and to print on paper the content of an infographic is
crafted.
2. Zooming - normally used for larger
designs that convey a large amount of POWERPOINT PRESENTATION
information; with an added interactive layer
for zooming controls for the readers to use Popularly referred to as a software
package designed to create electronic
3. Animated - creates some motion or presentations consisting of a series of
change to the design as the reader separate pages or slides, it conveniently
watches, e.g., bars in a bar chart growing, and effectively realizes a presenter's
a color change, or an animated character; comprehensive discussion of a topic.
completely contained in an image file and
thus, can be posted on other sites or blogs; It can be used to emphasize salient
makes the design stand out as it is moving points of a presentation through visuals
and images put on slides. An outline of the
4. Video - provides ease of sharing with discussed topic at hand.
the ability to be shared anywhere. Unlike
static infographics, videos also have the PECHA KUCHA PRESENTATION
capacity to engage the audience more
efficiently. -​ Japanese for chit-chat

5. Interactive - designs give readers some -​ maximum use of twenty (20) slides
control over the data or visualization shown for twenty (20) seconds
displayed for a much longer period of time each, the concise and speedy
than the static infographics delivery of the speaker's
presentation.
BASIC GUIDELINES IN THE USE OF
INFOGRAPHICS DIGITAL COMMUNICATION

1.​ Visual content is still supplementary -​ The exchange of information


but a powerful aid in conveying through digital technologies, such as
important messages. computers, smartphones, and the
internet.

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