Abhijith mambully

Survey Report
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Page no Contend

2 Executive summary

3 Introduction

4-5 Management ( Global)

6 Objectives

7 Competitors

8-10 Day – 1 Andheri

11-13 Day – 2 Malad

14 - 19 Day – 3 Borivali

20 Results

21 Sugesstions

22 Conclusion
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Executive summary

This is a comparative analysis of air conditioner recommendations across various

locations, including Digi 1 Amboli, Sony Mony, Croma Oberoi Mall, and others. The
sales teams present compelling reasons for their preferred brands, emphasizing
factors such as warranty coverage, innovative technology, competitive pricing, and
reliability. Lloyd air conditioners, recommended at Digi 1 Amboli, stand out for their
comprehensive warranty and customizable cooling features, providing customers
with value and reliability. Meanwhile, Daikin, as recommended at Sony Mony, offers
advanced technology, competitive pricing, and energy-efficient solutions, ensuring
long-term reliability. LG air conditioners, favored at Croma Oberoi Mall, impress with
their efficiency, advanced features, and attractive pricing, catering to customers'
diverse needs. Hitachi, recommended at Vijay Sales Borivali, shines with its
extensive warranty, automated cleaning feature, and competitive pricing, promising
durability and value. Panasonic, also at Croma Borivali, boasts superior features,
innovative technology, and competitive pricing, ensuring optimal comfort and
efficiency. Voltas, endorsed at Reliance Borivali, offers reliability, innovative
features, and competitive pricing, catering to customers seeking energy-efficient
solutions. Finally, Godrej air conditioners, recommended at Vijay Sales Borivali,
provide reliability, comprehensive warranty coverage, and competitive pricing,
making them an attractive option for customers. With each brand offering unique
advantages, customers can make informed decisions based on their preferences for
reliability, efficiency, and value for money.
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Introduction

Daikin Industries Ltd, initially established in 1924 as Ōsaka Metalworking Industries LP

by Akira Yamada, developed polychlorotrifluoroethylene in 1953, renaming itself Daikin
Industries, Ltd. in 1963. It entered the North American air conditioning market in 2004
and acquired McQuay International in 2006, later rebranding it as Daikin Applied in
2013. Daikin also acquired American Air Filter in 2007 and Flanders in 2016, forming
AAF International and AAF Flanders. It purchased a majority share of All World
Machinery Supply in 2008 and established Daikin Airconditioning Philippines in 2009. In
2012, Daikin acquired Goodman Global, expanding its presence in the United States.
Daikin Hydraulics marketed energy-efficient pump technology starting in April 2014. In
2017, it opened the Daikin Texas Technology Park, its largest plant. Other companies
representing Daikin brands include Motili and Quietflex. On March 2, 2023, Daikin
announced the acquisition of Alliance Air Products.

Founder - Akira Yamada

CEO/President - Masanori Togawa

Revenue - For the fiscal year ending March 31, 2023, Daikin India had a revenue of Rs
8,860 crore.

In India, the company operates three manufacturing facilities, 15 sales offices, and five
mother warehouses. the company has made investments totaling Rs 2,300 crore.
Daikin products are used in more than 170 countries worldwide

Products portfolio –
• Residential – Split hi wall conditioner, air purifier.
• Commercial – Cassette air conditioner, ducted air condition,
VRV air conditioner, wall standing conditioner, air cooled roof top UATYQC series
• Industrial – Chillers, screw chillers, scroll chillers
Cold chain solution – Chest Freezer, industrial refrigeration, stationary refrigeration,
transport refrigeration.

Daikin India Network –

• 700+ Authorised Service Providers
• 29 Branch & Area Offices (Sales And Services)
• 5 Warehouses
• 29 Supporting Warehouses
• 255+ daikin solution plaza
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MANAGEMENT (Global)

Directors

Noriyuki Inoue Masanori Togawa

President and CEO, Chairman of the Board
Member of the Board

Tatsuo Kawada. Akiji Makino

Member of the Board Member of the Board
(external) (external)

Shingo Torii Yuko Arai

Member of the Board Member of the Board
(external) (external)
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Ken Tayano Masatsugu Minaka

Member of the Board, Member of the Board,
Senior Executive Officer Senior Executive Officer

Takashi Matsuzaki KanwalJeet Jawa

Member of the Board, Member of the Board,
Senior Executive Officer Senior Associate Officer

Daikin – The Indian Corporate Citizen

Mr kanwalijeet jawa
Chairman / managing director
Daikin Airconditioning India Pvt. Ltd.
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Objectives

Competitive Analysis:

• Evaluate offerings, positioning, and marketing strategies of key AC brands.

• Identify strengths, weaknesses, opportunities, and threats.

Brand Perception:

• Measure brand awareness, perception, and loyalty.

• Identify areas for brand building and reputation management.

Marketing Effectiveness:

• Assess the effectiveness of marketing campaigns and messages.

• Determine resonant marketing channels, tactics, and messages.

By pursuing these objectives, marketing professionals can gather valuable insights to

inform strategic decision-making and drive growth in the Indian AC market
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The names of some AC companies available in India:

1. Voltas - cutting-edge cooling technology coupled with energy-efficient designs

2. Blue Star - reliability and energy efficiency

3. Daikin - strong reliance on advanced technology

4. LG - comes with inverter compressors and AI convertible 6-in-1 technology for

personalised cooling

5. Samsung - a hallmark of innovation and efficiency in the realm of cooling technology.

6. Carrier - dust filter, energy saver mode and effective cooling even at 52-degree
celsius.

7. Godrej - energy efficiency, reliability, and innovative features.

8. Hitachi - inverter technology

9. Panasonic - offers smart ACs with wifi connectivity and voice control.

10. Whirlpool - Good price, good service, value for money and energy efficient air-
conditioning

Top-rated 1-ton ACs on Amazon Amazon Rating

Voltas 1-Ton 3-Star Fixed Speed Window AC 4.3/5
Lloyd 1.0 Ton 3-Star Inverter Split AC 4.2/5
Blue Star 1-Ton 3-Star Fixed Speed Window AC 4.1/5
Daikin 1-Ton 3-Star Inverter Split AC (Most sold) 4.0/5
Panasonic 1-Ton 5-Star Wi-Fi Inverter Smart Split AC 4.0/5
LG 1-Ton 4-Star DUAL Inverter Split AC (Recommended) 4.0/5
Blue Star 1.0 Ton 3-Star Inverter Split AC 4.0 /5
Carrier 1-Ton 3-Star AI Flexicool Inverter Split AC 3.9/5
Godrej 1-Ton 3-Star 5-In-1 Convertible Inverter Split AC 3.8/5
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Day 1 Andheri

Location : Digi 1 Amboli

The sales team strongly recommends Lloyd air conditioners for cooling needs. Reason
being.

Warranty Coverage: Lloyd stands out with its comprehensive warranty compared to
other brands. For instance, the 3-star variant is priced at 31,000 rupees, offering a 5-
year warranty on the PCB, a 10-year warranty on the compressor, and a 5-year warranty
on the machine.

Flexible Financing Options: Purchasing a Lloyd AC is made easier with financing options
available through IDFC Bank. A down payment of 1,200 rupees secures your purchase.
Alternatively, if you opt for Bajaj financing, the down payment ranges between 1,700 to
1,800 rupees.

Additional Savings: HDFC credit card holders benefit from a 5% cashback, translating
to a 1,200 rupee discount on their purchase.

Customizable Cooling: Lloyd ACs offer a unique feature where the airflow can be
adjusted by 40%, 60%, or even 80%, making it adaptable to varying needs. This
capability not only enhances comfort but also contributes to energy savings of up to 20-
30%.

Comparative Advantage: When compared to other brands like Volts, Lloyd emerges as
a superior choice in terms of both performance and value.

Competitive Pricing: In contrast to Daikin, which costs around 35,000 rupees, Lloyd
offers competitive pricing without compromising on quality. Additionally, fitting charges
are included in the purchase, and the warranty extends to 5 years.
some accessories such as drain pipes may incur additional charges, Lloyd's offerings
are still compelling due to their overall value proposition. With Lloyd, you not only invest
in a reliable cooling solution but also have a generous warranty coverage and energy-
efficient features.
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Location: Sony Mony, Sushi Nagar

During our recent visit to Sony Mony in Sushi Nagar, the sales representative,
recommended the Daikin 3-star Split AC for spaces up to 120 square feet. Here's why
this recommendation stands out:

Advanced Technology: Daikin's 3-star Split AC incorporates inverter technology and

power-saving features, ensuring optimal performance while minimizing energy
consumption. Notably, it boasts a unique 3D wing design, unlike conventional flat
wings. This innovative design enables split airflow, effectively covering all sides of the
room for uniform cooling.

Competitive Pricing: For customers opting for an exchange, the Daikin Split AC is priced
at 33,500 rupees, while the cost without exchange stands at 36,000 rupees.
Additionally, there's a nominal installation fee of 699 rupees plus 18% GST.

Quality Accessories: The package includes 10 feet of copper wire at no extra cost, with
additional meters available at 350 rupees per meter. Other essential accessories such
as drain pipes and AC compressor brackets are available at an additional cost ranging
from 800 to 1000 rupees.

Flexible Payment Options: Customers can leverage card discounts for added savings.
HDFC credit cardholders can opt for EMI plans spanning 3 to 6 months, while SBI
cardholders are eligible for a 1500 rupee cashback.

Warranty Assurance: Daikin, renowned for its premium quality, offers an impressive
warranty package, including a 10-year warranty on the compressor, 5 years on the PCB,
and 1 year on the AC unit itself. It shows the brand's commitment to durability and
willingness of customer satisfaction.

Alternative Options: For those seeking more budget-friendly alternatives, brands like
Voltas and BBL offer competitively priced options ranging from 30,000 to 33,000
rupees.
the salesperson's preference for Daikin for its superior quality, advanced technology,
and reputable brand image. By investing in the Daikin Split AC, customers not only
ensure efficient cooling but also benefit from long-term reliability and value.
 10

Location: Croma Oberoi Mall

Salesman's Recommendation with various options, the salesman highly recommends

the LG air conditioner for cooling needs. Here's a detailed overview of why this
recommendation stands out:

Efficiency Difference: The LG AC is available in both 3-star and 5-star variants, with the
primary difference lying in their efficiency levels. For higher usage scenarios, the 5-star
variant is recommended due to its lower energy consumption, ultimately leading to
reduced electricity bills.

Advanced Features: The LG AC boasts cutting-edge features, including AI technology

that intelligently adjusts cooling settings based on room temperature and external
conditions. Furthermore, its dual inverter system ensures faster and more efficient
cooling, enhancing overall comfort.

Warranty Coverage: Customers benefit from an extensive warranty package,

comprising a 10-year warranty on the compressor, 5 years on the PCB, and 1 year on
the unit itself. This comprehensive coverage underscores LG's commitment to quality
and reliability.

Standard Installation: The standard installation fee for the LG AC is 1,200 rupees. Any
additional materials required during installation will be provided by the company at an
additional charge.

Rust Prevention: LG incorporates a chemical coating on the compressor to prevent

rusting and leaking, ensuring longevity and durability of the unit.
Competitive Pricing: The LG AC is priced at 39,999 rupees, but with current offers, it is
available at a discounted rate of 37,910 rupees, it may not be the cheapest option but it
is reliable and durable

Comparison with Competitors: While brands like Daikin are recognized for their quality,
the LG AC surpasses them in terms of features and technological advancements,
making it the preferred choice for discerning customers.

EMI Options: Customers have the flexibility to opt for EMI payments, with 0% EMI
approval granting an 8-month installment plan with a downpayment of 1,050 rupees.
Otherwise, the standard EMI plan entails an 8-month tenure with a downpayment of
13,200 rupees.

The LG air conditioner offers a perfect blend of innovation, efficiency, and reliability,
making it an ideal choice for residential and commercial spaces alike. With its
advanced features, comprehensive warranty coverage, and attractive pricing, investing
in the LG AC ensures long-term comfort and satisfaction.
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Day – 2 Malad

Location : Vijay sales

Sales Person Recommendation Hitachi Air Conditioner the primary reason for this
recommendation is Hitachi's exceptional five-year warranty, which surpasses
competitors' warranties by four years. This extensive warranty coverage provides
customers with product quality and durability.

Fixed Installation Fees: Regardless of the brand, installation fees can escalate,
potentially reaching up to 2,500 INR. However, with Hitachi, customers benefit from
fixed installation fees, ensuring transparency and predictability in cost.

Competitive Pricing: At a price point of 32,000 INR with no discount, Hitachi air
conditioners are competitively priced compared to other brands in the market. Despite
being cost-effective, Hitachi does not compromise on quality, reliability, or features.

Automated Cleaning Feature: Hitachi air conditioners come equipped with an

automatic self-cleaning feature, enhancing convenience for users and ensuring optimal
performance and air quality over time. This feature distinguishes Hitachi from
competitors and adds value to the overall customer experience.

Comparison with Competitors (e.g., Daikin):

While Daikin is a reputable brand in the air conditioning industry, several factors
differentiate Hitachi as the preferred choice for customers

Price: Daikin air conditioners are priced at 35,000 INR for a 3-star model, slightly higher
than Hitachi's offering. Despite this price differential, Hitachi's superior warranty
coverage and fixed installation fees make it a more cost-effective option in the long run.

EMI Options: Daikin provides flexible EMI options ranging from 3 months to 9 months,
catering to customers' diverse financial preferences. Its also the same for other brands

Energy Efficiency: While both brands offer energy-efficient models suitable for
residential and commercial use, the emphasis on energy savings may vary based on the
specific needs of customers. Daikin's 3-star ACs are suitable for homes, whereas 5-star
ACs may be preferred for commercial areas, ensuring optimal energy utilization and
cost savings.

Hitachi emerges as the preferred air conditioning solution by the sales team due to its
five-year warranty, fixed installation fees, competitive pricing, and innovative features
such as automatic self-cleaning. While Daikin remains a strong competitor, Hitachi's
overall value proposition and customer-centric approach make it the optimal choice for
those seeking reliability, durability, and long-term cost savings.
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Location : Croma infinity mall

Sales Person Recommendation: Panasonic Air Conditioner

the recommended air conditioner brand for customers by the sales team is Panasonic. The primary
reason for this recommendation is Panasonic's exceptional features, innovative technology, and
superior quality, making it a compelling choice for customers seeking reliability, convenience, and
long-term performance.

Advanced Features:
Panasonic air conditioners boast features such as 100% copper components, inverter technology,
and a user-friendly display. These features ensure optimal performance, energy efficiency, and ease
of use, distinguishing Panasonic from its competitors.
Notably, Panasonic offers an exclusive app called MirAle, enabling users to control the AC remotely
from anywhere in the world via Wi-Fi connectivity. This innovative feature enhances convenience by
allowing users to pre-cool or adjust temperatures remotely, ensuring comfort and energy savings.

Quality and Durability:

Panasonic air conditioners are renowned for their superior quality and cooling performance
compared to other brands such as Daikin. The inclusion of features like an 0.1 filter for dust particle
removal and an anti-rust body underscores Panasonic's commitment to durability, longevity, and
customer satisfaction.
With a 5-year body warranty and error code diagnosis for prompt service, Panasonic offers
unparalleled reliability and peace of mind to customers.

Cost and Discounts:

While the initial price of Panasonic air conditioners is 36,000 INR, customers can avail a significant
discount, bringing the price down to 35,450 INR. Additionally, special offers such as HDFC credit
card benefits further reduce the cost, making Panasonic an attractive and cost-effective option for
customers.

Installation and Maintenance:

Standard installation fees for Panasonic air conditioners amount to 830 INR, ensuring transparent
and reasonable pricing for customers. Moreover, the availability of HDFC credit card offers
facilitates hassle-free payment options, including 0% interest EMIs for six months.

Innovative Technology:
Panasonic's AI model offers advanced functionality, including temperature sensing every 30
minutes for precise climate control and a double flap design for rapid cooling. These technological
advancements enhance comfort and efficiency, making Panasonic a leader in the air conditioning
industry.

Comparison with Competitor (Daikin):

While Daikin is a reputable brand, Panasonic offers superior features, including smart connectivity,
advanced filtration, and innovative design elements.
Daikin lacks smart features like remote control via mobile app, making Panasonic a more
convenient and modern choice for tech-savvy consumers.
Panasonic's focus on reliability, durability, and cutting-edge technology positions it as a preferred
option over older models like Daikin.
Panasonic is the optimal air conditioning solution for customers, offering a perfect blend of
advanced features, superior quality, and competitive pricing. With innovative technologies such as
MirAle app connectivity, 0.1 filter, and AI functionality, Panasonic sets a new standard for comfort,
convenience, and energy efficiency in the air conditioning market.
 13

Location : reliance digital infinity mall

Sales Person Recommendation: Carrier Air Conditioner the recommended air

conditioner brand for customers was carrier The decision is based on Carrier's superior
features, innovative technology, and proven track record of reliability, making it a
compelling choice for customers seeking optimal comfort, efficiency, and peace of
mind.

Innovative Features:
Carrier air conditioners offer a host of innovative features, including a 6-in-1 convertible
functionality. This unique feature allows users to adjust the tonnage according to their
needs, ranging from 1 ton to 0.8 tons, providing flexibility and energy efficiency.
The inclusion of a smart energy display enables users to monitor their energy
consumption and cost savings. Additionally, advanced safety features such as
automatic gas leakage detection and cut-off enhance safety and reliability.

High Temperature Tolerance:

Carrier air conditioners are engineered to withstand extreme temperatures, ensuring
optimal performance even in harsh conditions. With the capability to function
effectively at temperatures up to 58°C, Carrier provides consistent cooling and comfort
regardless of external factors.

Smart and Convenient Design:

Carrier air conditioners feature a follow button on the remote control, allowing the AC
sensor to detect and direct airflow towards the remote's location, enhancing
personalized comfort and convenience.
The fast cooling functionality ensures quick and efficient cooling, providing instant
relief during hot weather conditions.

Reliability and Durability:

Carrier, as an established company with a long-standing reputation, offers reliability and
durability unmatched by competitors such as Daikin and Voltas. The auto-clean feature further
enhances longevity and maintenance convenience, ensuring hassle-free operation and peace
of mind for customers.

Competitive Pricing and Discounts:

Despite the premium features, Carrier air conditioners are competitively priced at 33,190 INR.
Additionally, customers can avail themselves of a special discount of 2,000 INR through ICICI
card offers, enhancing affordability and value for money.

Comparison with Competitors (Daikin and Voltas):

While Carrier may have a slightly higher initial price compared to competitors, its superior
features, reliability, and performance justify the investment.
With Carrier, customers can expect minimal chances of complaints and superior performance,
making it a preferred choice over older companies like Daikin and Voltas.
Carrier is the preferred air conditioning solution for customers, offering a perfect combination
of innovative features, reliability, and performance. With its advanced functionalities, high
temperature tolerance, and competitive pricing, Carrier sets a new standard for comfort and
convenience in the air conditioning market.
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Day – 3 Borivali

Location : Team Works Services Devdas Lane Borivali West

Team Services: Providing premier air conditioning solutions to meet diverse customer
needs.

Features of Daikin Air Conditioning System:

Coanda Air Flow Technology:The dual flaps of Daikin air conditioners facilitate parallel
opening, ensuring efficient cooling across the area.The innovative Coanda Air Flow
feature ensures comprehensive coverage, enhancing comfort within the space.
Long-Term Warranty Coverage:10-year compressor warranty, safeguarding your
investment against unexpected issues.5-year warranty on the printed circuit board
(PCB), offering extended protection and support.

Patented Swing Technology:Daikin's exclusive Swing Technology minimizes outdoor

compressor vibrations and noise, ensuring a quieter and more comfortable
environment.

Stabilizer for Energy Optimization:Incorporating a stabilizer, the systems maintain

energy flow, preventing PCB damage and ensuring uninterrupted performance even
during fluctuations.

Advanced Protective Coatings:Anti-rust coating and DNN (Diammonium Nitrate)

coating on copper pipes provide robust protection against corrosion and damage,
ensuring longevity and durability.

Energy Efficiency Ratings:The 3-star AC boasts an impressive SEER (Seasonal Energy

Efficiency Ratio) rating of 4.0, while the 5-star model offers a higher efficiency rating of
5.2, ensuring energy savings and environmental sustainability.

Pricing ( No discounts available )

3-star AC: ₹35,500
5-star AC: ₹41,000

Additional Services:
Installation Fees: ₹1,500

Financing Options: Benefit from hassle-free 6-month No Cost EMI options, allowing
convenient payment flexibility.

Interest repatment: In the rare event of incurring interest charges, repayment is

guaranteed within 90 days, ensuring customer satisfaction and financial convenience.
 15

Location: Sony Mony Electronics

Sales Person Recommendation: Voltas reasons being Voltas, being a Tata product,
ensures reliability and quality assurance. BPL offers competitive pricing with similar
warranty terms. While Daikin is a reputable brand, it comes at a slightly higher price
point compared to Voltas and BPL. General AC is considered as the top
recommendation, reflecting superior performance and quality.

Voltas :
Price: ₹31,000
Warranty: 5 years on PCB, 10 years on compressor
Installation Fees: ₹1,500 (extras are chargeable)

BPL Air Conditioner: Price: ₹29,000

Warranty: 5 years on PCB, 10 years on compressor
Installation Fees: ₹1,000

Daikin Air Conditioner: Price: ₹34,000

Warranty: 1 year comprehensive warranty, 5 year pcb warranty and 10year compressor
warranty

General Air Conditioner (Recommended as the Best):

Price: ₹36,500
Warranty: Warranty: 5 years on PCB, 10 years on compressor
Pricing and Offers: Voltas AC Exchange Offer: ₹31,000 with exchange, selling price
₹33,000No Cost EMI Options: Available for 3 months and 6 months, with processing
fees applicable.

Salesperson Insights:
Ranking of Brands (as per Salesperson):
General
Voltas
Mitsubishi
Daikin
Bluestar
 16

Location: Croma Borivali

Sales Person Recommendation: Panasonic

Panasonic Air Conditioner: Price: ₹41,390

Warranty: 10 years on compressor, 5 years on PCB, 1 year technical warranty

Installation: Charges included

Key Feature: 3-star rating priced at par with other brands' 5-star ACs due to superior
quality and durability of copper wire, lasting 10-12 years.Compressor coating protects
against rust, enhancing longevity and performance.

Offer Price: ₹39,700

No Cost EMI: Available with down payment of ₹1,200 - ₹3,000, with a 6-month EMI
period.

Comparison with Daikin:

While Daikin offers comparable quality Panasonic is preferred for its superior quality,
features and durability.
Daikin lacks the protective compressor coating, potentially exposing it to rust.

Key Features:
Auto Convert Feature: Panasonic's innovative feature adjusts tonnage from 1 to 0.8,
optimizing cooling efficiency based on occupancy.

Reliability: Despite higher cost, Panasonic is renowned for its reliability and long-term
performance.
 17

Location: Reliance Borivali

Sales Person Recommendation: Voltas, Voltas, as an Indian brand and part of Tata,
offers reliability and innovative features like inverter technology for energy efficiency

Price: ₹31,000 (with inverter technology)

Warranty: 1 year complete warranty, 5 years PCB warranty, 10 years compressor
warranty

Special Features: Auto adjustment of temperature, Convertibility to 0.8 tons for optimal
cooling

Installation Fees: ₹1,780

Daikin Air Conditioner:

Price: Price varies, typically higher due to premium status. Daikin is renowned for its
premium quality and performance, though at a higher price point.

Warranty: 1 year complete warranty, 5 years PCB warranty, 10 years compressor

warranty
Special Features: Premium Japanese product with advanced technology
Installation Fees: ₹1,450

Hitachi Air Conditioner:

Price: Price varies, typically higher due to premium status. Hitachi offers advanced
features and durability, at a higher cost.

Warranty: 5 year complete warranty, 5 years PCB warranty, 10 years compressor

warranty

Special Features: Japanese product known for quality and reliability

Installation Fees: ₹1,450

Payment Options:
Discount on Credit Card Use: HDFC with Bajaj Finance EMI options available, with
varying periods depending on the product. No Cost Emi
EMI Period: Typically 8 months, with 10-month options available for select products.

Salesperson Insights:
Reasoning for Voltas Recommendation: Indian brand with Tata association, offering
superior features like auto temperature adjustment and convertibility, alongside
reliability and efficiency.
General AC Assessment: While previously considered a top brand, General's
performance may have declined, with brands like Daikin and Mitsubishi now offering
comparable performance.
 18

Location: Vijay Sales Borivali

Sales Person Recommendation: Godrej

Godrej Air Conditioner:

Price: Approximately ₹29,000
Warranty: 1 year comprehensive warranty, 5 years PCB warranty, 10 years compressor
warranty

Installation Fees: Estimated around ₹2,000 - ₹2,500

EMI Options: Available for approximately 8 months
Credit Card Discount: Enjoy a 5% discount on credit card transactions

Daikin Air Conditioner:

Price: ₹35,500
Warranty: 1 year comprehensive warranty, 5 years PCB warranty, 10 years compressor
warranty
Additional Note: No discounts currently offered

At Vijay Sales Borivali, the sales team recommends Godrej air conditioners for their
reliability and comprehensive warranty coverage. With competitive pricing and
favorable warranty terms, Godrej provides an attractive option for customers seeking
quality cooling solutions. Contact us today to explore our range of products and take
advantage of our special offers.
 19

Results

The survey conducted across various locations revealed compelling insights into the
preferences and recommendations of sales teams regarding air conditioner brands. In
Andheri, Digi 1 Amboli, the Lloyd air conditioners were strongly recommended due to
their comprehensive warranty coverage, flexible financing options, additional savings
for HDFC credit card holders, customizable cooling features, and competitive pricing
compared to other brands. Similarly, in locations like Sony Mony, Sushi Nagar, and
Croma Oberoi Mall, the sales representatives advocated for Daikin and LG air
conditioners, respectively, highlighting their advanced technology, competitive pricing,
warranty assurance, and superior features.

In Malad, Vijay Sales, Hitachi air conditioners were recommended for their extensive
five-year warranty, competitive pricing, automated cleaning feature, and innovative
technology. Meanwhile, in Borivali, Team Works Services favored Daikin for its Coanda
Air Flow technology, long-term warranty coverage, patented swing technology,
stabilizer for energy optimization, advanced protective coatings, energy efficiency
ratings, and competitive pricing with financing options.

Other locations like Croma Borivali, Reliance Borivali, and Vijay Sales Borivali
recommended Panasonic, Voltas, and Godrej air conditioners, respectively, each
emphasizing unique features such as superior quality, durability, innovative
technology, competitive pricing, comprehensive warranty coverage, and attractive
financing options.

Overall, the survey showcased a diverse range of air conditioner brands, each with its
own set of features, pricing strategies, and warranty offerings, allowing customers to
make informed decisions based on their specific needs and preferences.
 20

Suggestions

Highlight Unique Features:

• Promote Coanda Air Flow Technology, Swing Technology, and advanced

protective coatings.
• Showcase these features in targeted marketing campaigns to emphasize
Daikin's innovation and efficiency

Enhance Financing Options:

• Partner with financial institutions to offer flexible financing options, including no-
cost EMI plans and attractive interest rates, to ease the financial burden for
customers.
 21

Conclusion

The survey conducted across various locations provides valuable insights into the air
conditioner market, revealing diverse brand preferences among sales teams. From
Lloyd and LG to Hitachi, Daikin, Panasonic, Voltas, and Godrej, each brand is
recommended based on factors such as warranty coverage, reliability, technological
innovation, competitive pricing, and customer-centric features. Emphasis is placed on
extensive warranty coverage, including compressors, PCBs, and units, ensuring
customers trust and confidence in the product. Technological advancements such as
inverter technology, AI features, customizable cooling, and smart connectivity are
highlighted as key selling points. Competitive pricing, along with financing options and
discounts, makes products more accessible to customers. Sales teams prioritize
customer satisfaction by recommending brands that offer a balance of quality,
features, pricing, and warranty coverage, catering to diverse customer needs. Overall,
the survey illustrates the dynamic nature of the air conditioner market, where brands
compete based on various factors to meet the evolving preferences of customers.