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Using Graphs

How to use graphs

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hailegebrielmekonnend
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6 views23 pages

Using Graphs

How to use graphs

Uploaded by

hailegebrielmekonnend
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Slide

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


Slide
2
2-1

PowerPoint Slides to Accompany


Chapter
Sixteen Chapter 2
Fifth Edition
Kitty O. Locker

Businessand
Using Graphs and Administrative Communication
Other VisualsFifth Edition, by Kitty O. Locker
Prepared by Jayne A. Moneysmith
Prepared by
JayneStark
Kent State University A. Moneysmith
Campus
Kent State University Stark Campus

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


Slide
3

The Secret of Great Visuals is . . .

Every visual must tell a story!

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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4

Figure 1 Czech Foreign Debt is the Second Lowest


in Eastern Europe

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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5

Follow These Steps


• Determine the story you want to tell.
• Choose the visual that fits the story.
• Follow the conventions for designing visuals.
• Use color and decoration with restraint.
• Be sure that the visual is accurate and ethical.

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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6

When To Use Visuals


• To make points vivid.
• To emphasize material.
• To present material compactly and without
repetition.

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


Slide
7

Making Visuals Accurate


• Differentiate between actual and estimated or
projected values.
• When you must truncate a scale, do so clearly
with a break in the bars.
• Avoid perspective and 3-D graphs.

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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8

Perspective Makes Graphs Hard to Read

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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9

Choose the Visual that Reflects


Your Purpose

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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10

Use Tables When the Reader Needs to be


Able to Identify Exact Values

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


Slide
11

Use Pie Charts to Illustrate Parts


of a Whole

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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12

Use Bar Charts to Compare Items


or to Show Relationships

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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13

Use Line Charts to Show Change


over Time

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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14

Use Paired Charts to Tell


Complex Stories

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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15

Use Photographs to Create a Sense of


Authenticity or to Show an Item in Use

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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16

Use Drawings to Show Dimensions


or to Emphasize Detail

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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17

Use Maps to Emphasize Location

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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18

Use Gannt Charts to Show Timelines


for Proposals or Projects

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


Slide
19

Integrating Visuals into


Your Text

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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20

Refer to every visual in your text. Use the table or


figure number in the text, but not the title.

See Figure 6 below for a detailed


comparison. . .
The data in Table 10 show a marked
trend of . . .

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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21

Put the visual as soon after your reference as


space and page design permit.

As Figure 3 shows (page 10), . . .


(See Table 2 on page 14.)

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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22

Summarize the main point of the visual before


you present the visual itself. After the visual,
evaluate the data and discuss its implications.

Weak: Listed below are the results.


Better: As Figure 4 shows, sales doubled
in the last decade.

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000


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23

Remember: A visual is worth a


thousand words!

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000

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