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The document outlines a comprehensive training program covering various digital marketing topics including keyword research, website design, Google Analytics 4, Google Tag Manager, and Facebook Ecommerce. Each section includes detailed subtopics such as tools, setup processes, and optimization techniques. The program aims to equip learners with practical skills for managing online presence and advertising effectively.

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mswathi857
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11 views3 pages

Website Content

The document outlines a comprehensive training program covering various digital marketing topics including keyword research, website design, Google Analytics 4, Google Tag Manager, and Facebook Ecommerce. Each section includes detailed subtopics such as tools, setup processes, and optimization techniques. The program aims to equip learners with practical skills for managing online presence and advertising effectively.

Uploaded by

mswathi857
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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[Website]

 Keyword Research (4:30 hrs)  Google Search Console


 Introduction To Keyword Research  Introduction To Google Seacrch Console
 Keyword Research (20+ Tools)  How to add website Search Console
 Create Google ads Keyword Research Tool  How to Create sitemap and submit sitemap file search console
 How to Select keywords  How to create robots.txt file
 How to Find Competition & Search Volume  Search console Reports
 How to Find High Search low Competition keywords  Add serch console to googles ads, google analytics
 Competition Analysis Process  Tips and Tricks
 Conclusion  Facebook Ecommerce
 Tips & Tricks  Introduction Facebook Ecommerce
 Website Designing(10 hrs)  How to Create Facebook Page
 Introduction of Website Designing  Requirement Facebook Ads
 Types Of Websites  Creating Facebook Business Manger Account
 How To Create Local Host  Verify Facebook Business Manager account
 How To Launch WordPress website Localhost  Creating catalogs
 Create and Design website pages  Create and Upload Product Feeds in Facebook Catalogue
 How To Create menu  Google Analytics 4
 How to Create Header & Footer  Introduction To Google Analytics 4
 How To Choose Domain & Server  How to add website Google Analytics 4
 How To Launch live website wordpress  Analytics Reports
 How To take Website Backup & Restore Website  Traffice Sources
 Integration Different servers and different domain  Events
 How to use plugins  Conversion tracking process
 How to use Paid theme & Plugins  Tips & Tricks
 Tips & Tricks
 Shopping Ads
 Introduction Shopping  Google Tag Manager
 Create A Google Merchant Account  Introduction to Google Tag Manager
 Add domain to Google merchant account  Google Tag Manager Account Setup
 Configuration Google merchant Account  Installing Google Tag Manager on WordPress sites
 Upload A Product  Google Tag Manager Admin Panel Overview
 Create A Shopping Ad  Workspace Panel Overview (Updated)
 Analytics  Trigger Types in Google Tag Manager
 Built in Variables
 Google My Business Profile( 2  User-Defined Variables
hrs)  Implementing Google Analytics 4 Tags (2024)
 Introduction Google My Business Profile  Previewing and Debugging (New Lecture)
 How to create local business Page  Implementing GA4 Event Tag with Google Tag Manager (2024)
 How to Optimization Local Business Page  Creating a Specific Page Trigger (Ga4 Event Tag Part II - New Lecture))
 How to promote local business page  Storing Measurement ID in User-Defined Variable
 Tips and Tricks  Tracking Clicks & Sending to GA4 (2024)
 Adding Details about Clicks and Sending to GA4 Events
 Track button clicks in Google Analytics 4 (2024)
 Tracking Link clicks in Google Analytics 4 via GTM
 Capture JavaScript Errors with Google Tag Manager and
Send to GA4
 Tracking Scroll Depth on pages - with GA4 (2024)
 Tracking if users are viewing a particular section,
image, banner etc.
 Introduction to Data Layer (New Lecture with GA4)
 Using Data Layer with Google Tag Manager
 Pulling Values from Data Layers (Nested Data Layers)
 Dynamic data addition in Data Layer and using custom
event in GTM
 Custom HTML Tag - Executing HTML and JavaScript
 Google Ads Conversion Tracking

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