1 Communication
1 Communication
COMMUNICATION
• It can be defined as “sharing of
ideas or feelings with others”.
• Communication takes place
when one person transmits
information and understanding
to another person.
• Communication is a way of interchanging
messages or information between two or more
people, focusing on the message.
• Communication is a process of transferring
messages.
• Language is a system of communication that
relies on verbal or non-verbal codes to transfer
information.
• Language is a tool of communication.
• There is communication when
you respond or listen to
someone.
• Movements of lips, the wave of
hands, or the wink of an eye
may convey more meaning than
even written or spoken words.
PURPOSIVE
• having, serving, or done with a
purpose
• With a specific goal or intention
Purposive communication is
defined as the use of language for
different audiences and for different
reasons to write, talk, and present.
It sounds so simple:
say what you mean.
PROCESSES AND PRINCIPLES OF
EFFECTIVE COMMUNICATION
Communication is the solvent
of all problems and is the
foundation for personal
development.
-Peter Shepherd
Communication is beyond
simply putting words into
thoughts and emotions.
It is done effectively only when
information is transmitted without
changing both the content and
the context of the message.
Communication is the art of
creating and sharing ideas
for a specific purpose.
It comes in many forms:
• verbal communication, which includes the
use of language, sounds, and tone of voice
• non-verbal communication, which includes
body language and facial expressions
• written communication, such as through
journals, emails, blogs, and text messages
• visual communication, which involves signs,
symbols, pictures, graphics, and emojis
Effective communication is
dependent on how rich those
ideas are, and how much of
those ideas are retained in the
process.
Effective communication is a
key interpersonal skill and by
learning how you can improve
your communication has many
benefits.
ELEMENTS OF
COMMUNICATION
SOURCE (Sender)
• The person attempting
to share information
• It is the sender,
speaker, issuer or
writer, who intends to
express or send out
message.
In personal or professional
communication, the sender must
know why the communication is
necessary, to whom the message is
for, and what results are expected.
MESSAGE
• It is simply the information you want to
communicate.
• It is also known as the subject matter of the
process.
• The information, ideas or thoughts
conveyed by the speaker in words or
actions.
• Example: the content of a letter, speech,
order, information, idea or suggestion.
ENCODE(ENCODING)
•The process of converting the
message into words, actions, or
other forms that the speaker
understands.
This phase is very crucial since the source
or sender of information should
1.Know the audience’s context and
understand what they need to know;
2.Identify the possible means of sending
the message and choose the best
option, and
3.Use a language the audience will
understand
CHANNELS
• This serves as the vehicle used
in transmitting messages or
ideas.
• It can be personal or non-
personal, written, verbal
(words), or nonverbal (actions,
gestures, facial expression), in
which the encoded message is
conveyed.
• The choice of what channel to use
highly depends on the type of message
that needs to be sent.
Example: Complex instructions must be
given via written communication such as
memo or email, while simple directions
may be communicated via telephone.
DECODE (decoding)
• A process
• Interactive
• Symbolic
Principles of Effective
Communication
Effective communication requires a
certain level of connection between and
among people, allowing a series of
exchanges of thoughts and emotions,
eventually leading to mutual understanding.
In order for that to happen, the following
principles must be observed.
CLARITY
Effective communication is
usually planned in order to ensure
the systematic flow of ideas and
transition from one point to
another.
EMPATHY
The sender of the message should
be sensitive to the needs and interests
of the receiver.
Empathize with the audience and
exhibit interest in the audience. This will
stimulate a positive reaction from the
audience.
FLEXIBILITY
Different people have different
communication styles, and
consequently, different
expectations.
Communication system should
be able to absorb the changes in
the organization.