Module 1
Module 1
2. Services
Services are intangible actions or performances provided by a person or
organization to satisfy a need or want. They cannot be stored or owned and are
consumed at the point of delivery.
Characteristics:
o Intangible: Cannot be physically touched or stored.
o No Ownership: The customer only experiences the benefit.
o Perishable: Cannot be stored for later use.
o Simultaneous Production and Consumption: Delivered and
consumed at the same time.
Examples: Haircuts, banking services, transportation, healthcare,
education.
1. Tangibility
Goods: Tangible; they are physical items that can be seen, touched, and
stored.
o Example: A car, a smartphone, or a loaf of bread.
Services: Intangible; they cannot be touched or stored. Instead, they
represent actions, processes, or experiences.
o Example: A haircut, legal consultation, or a hotel stay.
3. Perishability
Goods: Non-perishable; they can be stored and used later (with some
exceptions, like food).
o Example: A laptop can be stored in a warehouse until sold.
Services: Perishable; they cannot be stored or saved for future use.
o Example: An empty airline seat on a flight cannot be sold later.
4. Ownership
Goods: Ownership is transferred to the customer after purchase.
o Example: When you buy a book, it becomes your property.
Services: Ownership is not transferred; the customer benefits from the
service without owning it.
o Example: You don’t own a gym after using its facilities.
5. Standardization
Goods: Can be standardized and mass-produced to ensure consistency.
o Example: Bottled water or factory-produced furniture.
Services: Often customized to meet individual customer needs, leading
to variability.
o Example: A financial advisor provides personalized investment
advice.
6. Quality Assessment
Goods: Quality can be objectively measured and inspected before
purchase.
o Example: A defective smartphone can be identified and replaced
before reaching the customer.
Services: Quality is subjective and depends on the customer's
experience.
o Example: The quality of a meal in a restaurant depends on taste,
presentation, and service.
7. Involvement of Customers
Goods: Limited direct interaction with customers during production.
o Example: Shoes are manufactured in a factory without the
customer’s presence.
Services: High customer involvement during delivery.
o Example: A spa service requires the customer's presence and input
during the session.
8. Nature of Demand
Goods: Demand can be forecasted more easily, and inventory can be
adjusted to meet fluctuations.
o Example: A clothing brand stocks more items during the holiday
season.
Services: Demand is more volatile and harder to predict; excess capacity
often cannot be stored.
o Example: A hotel cannot save unused rooms for future demand.
9. Labor Intensity
Goods: Production is often capital-intensive, relying on machines and
automation.
o Example: Automobile manufacturing involves assembly lines and
robotics.
Services: Delivery is labor-intensive and depends on human interaction.
o Example: A teacher in a classroom or a tour guide.
2. Bottleneck Analysis
Definition:
A bottleneck is the slowest step in a process that limits the overall capacity or
flow. Bottleneck analysis identifies and resolves these constraints to improve
throughput.
Characteristics of a Bottleneck:
It determines the maximum output rate of the process.
Work accumulates before the bottleneck, causing delays.
It is often over-utilized compared to other steps.
Steps for Bottleneck Analysis:
1. Identify the Bottleneck: Use tools like process mapping or time studies
to find the slowest step.
2. Measure Its Impact: Quantify how it affects the entire process's capacity
and performance.
3. Optimize the Bottleneck: Strategies include adding more resources,
redistributing tasks, or automating the step.
Example:
In a bakery:
If the oven can bake only 20 cakes per hour, while the preparation and
packaging steps can handle 50 cakes per hour, the oven is the bottleneck.
Adding another oven or upgrading to a faster one can eliminate the
bottleneck.
3. Throughput Time
Definition:
Throughput time (or lead time) is the total time it takes for a unit to pass
through the entire process, from start to finish. It includes processing time,
waiting time, and any delays.
Components:
Processing Time: Time spent actively working on the unit.
Waiting Time: Time spent idle, waiting for the next step.
Inspection Time: Time spent checking for quality.
Formula:
Throughput Time=Processing Time+Waiting Time+Inspection Time\
text{Throughput Time} = \text{Processing Time} + \text{Waiting Time} + \
text{Inspection
Time}Throughput Time=Processing Time+Waiting Time+Inspection Time
Example:
In a loan approval process:
Document review takes 2 hours, waiting for manager approval takes 4
hours, and verification takes 1 hour.
Total throughput time = 2+4+1=72 + 4 + 1 = 72+4+1=7 hours.
4. Cycle Time
Definition:
Cycle time is the time it takes to complete one unit of production or service
from the start to finish of its process.
Key Points:
It measures how frequently a unit exits the process.
Lower cycle times indicate higher efficiency.
It depends on the capacity of the bottleneck step.
Formula:
Cycle Time=1Process Capacity\text{Cycle Time} = \frac{1}{\text{Process
Capacity}}Cycle Time=Process Capacity1
Where:
Process capacity is the maximum output per unit time.
Example:
In a fast-food kitchen:
If the kitchen can prepare 60 burgers per hour, the cycle time is:
Cycle Time=160=1 minute per burger.\text{Cycle Time} = \frac{1}{60} =
1 \text{ minute per burger.}Cycle Time=601=1 minute per burger.
Interrelationships
a. Bottleneck and Throughput Time:
The bottleneck increases throughput time because it delays the entire
process.
Reducing bottleneck time can significantly lower throughput time.
b. Cycle Time and Throughput Time:
Cycle time is specific to individual units, while throughput time reflects
the total time for a unit to traverse the process, including delays.
c. Bottleneck and Cycle Time:
The bottleneck determines the cycle time of the entire process.
Practical Example:
Scenario: An ice cream factory produces ice creams in five steps: mixing,
freezing, molding, packaging, and quality inspection.
Throughput Time: Total time = 3 hours.
Cycle Time: If 10 ice creams are produced per hour, cycle time =
1/101/101/10 = 6 minutes per ice cream.
Bottleneck: Freezing takes the longest (1.5 hours), limiting overall
production.
Solution: Invest in a faster freezer to increase capacity.
Little's Law: An Overview
Little's Law is a fundamental principle in operations management, queuing
theory, and process analysis. It establishes a relationship between three key
performance metrics of a process:
L (Average Inventory): The average number of items (customers,
products, or work units) in a system.
λ (Throughput Rate): The average rate at which items arrive and are
processed in the system (units per time period).
W (Average Flow Time): The average time an item spends in the system
from arrival to completion.
The law is mathematically expressed as:
L=λ×WL = \lambda \times WL=λ×W
Example Calculation
Scenario:
A factory processes 200 units per day, and at any given time, there are 400
units within the factory (in-process inventory).
Using Little's Law:
L=400L = 400L=400 units
λ=200\lambda = 200λ=200 units/day
W=?W = ?W=?
W=Lλ=400200=2 daysW = \frac{L}{\lambda} = \frac{400}{200} = 2 \
text{ days}W=λL=200400=2 days
Interpretation:
On average, each unit spends 2 days in the factory from the start of processing
to completion.
External Factors
1. Market Demand
o Consistent demand allows steady production, optimizing resource
use.
o Fluctuating demand leads to overproduction or underutilization.
2. Economic Conditions
o Economic stability encourages investment in technology and
workforce development.
o Recessions or inflation can constrain resources and affect
productivity.
3. Government Regulations
o Supportive policies (e.g., tax incentives for technology adoption)
boost productivity.
o Excessive regulations or compliance requirements can slow
operations.
4. Supply Chain Efficiency
o Reliable suppliers ensure consistent availability of inputs.
o Disruptions in the supply chain (e.g., delays, shortages) reduce
productivity.
5. Competition
o Competitive pressures drive innovation and efficiency
improvements.
o Lack of competition may lead to complacency and stagnation.
6. Infrastructure
o Good infrastructure (transport, energy, communication) supports
seamless operations.
o Poor infrastructure causes delays and increases operational costs.
Types of Productivity Measures
Productivity can be measured in various ways depending on the context:
1. Single-Factor Productivity (SFP)
Measures the efficiency of one input in producing outputs.
SFP=OutputSingle Input\text{SFP} = \frac{\text{Output}}{\text{Single
Input}}SFP=Single InputOutput
Example:
o Output: 500 units of product.
o Input: 100 labor hours.
Labor Productivity=500100=5 units per labor hour.\text{Labor Productivity} = \
frac{500}{100} = 5 \, \text{units per labor hour.}Labor Productivity=100500
=5units per labor hour.
Common Inputs:
o Labor (Labor Productivity)
o Materials (Material Productivity)
o Capital (Capital Productivity)
Improving Productivity
1. Automation: Invest in technology to reduce manual effort and improve
consistency.
2. Employee Training: Enhance workforce skills to increase output quality
and efficiency.
3. Process Optimization: Streamline workflows to eliminate waste.
4. Maintenance: Ensure machines and equipment are in optimal working
condition.
5. Incentives: Motivate employees with rewards for high performance.