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Product Pitching

The document outlines the essential steps for students to effectively pitch a product or service, focusing on research, problem identification, and unique selling points. It emphasizes the importance of understanding the audience, presenting confidently, and engaging during the Q&A session. The final product pitch serves as a graded group activity aimed at convincing UMS administrators to adopt the proposed solutions.

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Ahmad Irfan
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8 views18 pages

Product Pitching

The document outlines the essential steps for students to effectively pitch a product or service, focusing on research, problem identification, and unique selling points. It emphasizes the importance of understanding the audience, presenting confidently, and engaging during the Q&A session. The final product pitch serves as a graded group activity aimed at convincing UMS administrators to adopt the proposed solutions.

Uploaded by

Ahmad Irfan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Effective Product Pitching

1
Purpose
• To teach students the key elements of an effective product pitch.

• The central role of negotiation in product pitch

2
Overview
Why
• To train you present in a business environment, with the goal to convince
the audience that your product or service is the solution to the audience’s
problems
How
• Each group will be assigned one real service about which they have to pitch.
Convince the audience that they should hire / buy the products
• The products pitched are addressed to UMS administrators. So, UMS is the
client in the pitchings
• Other students will pretend as if they are the UMS administrators
What
• Product pitch serves as UTS grade

3
Overview - Ever Watched Shark Tank?

4
Step 1: Research your service offering
• Product

• Price

• Place

• Promotion

5
The Products (service)
1. Shindig: Virtual Conference,
Event and Meeting Platform
2. Open Learning
3. Vesna Tours
4. Concept3d.com

6
Step 2: Identify the customer’s / audience’s problem

Try to think of these questions:


• What is the need or pain point that your product is addressing?
• Who is experiencing this problem? Is it a common issue?
• Why is it important to solve this problem?
• How is your product uniquely positioned to address this problem
compared to existing solutions in the market?
• What are the potential consequences of not addressing this problem?

7
Step 3: Decide which service you want to pitch

• There may be several product offerings your company has


• Picks which one is relevant for your “client”

8
Step 4: Identify the Solution
• Make connection on how your offering can solve the problems that
the clients have
• Highlight the key features of the product and explain how they
address the problem.

9
Step 5: Highlight your USP
• Explain your Unique Selling Points
• What makes you different from your competitors
• Provide examples

10
Note to self:

• Use visuals!
• Provide evidence if possible
• Be confident and passionate!
• Close with a clear call to action

11
Step 6: Write down your pitch

Refer to your textbook page 37 to 85.

Pay special attention to the 3x3 method in composing business message

*especially important because you are not native English speakers

12
This is a group activity, so
work with your group!

13
Step 7: Rehearse!

14
Presentation Day:
• Remember our business casual attires

• All groups present at the same day

• Each group will have 15 minutes to pitch

• All members have to participate in the presentation

• Present! Do not read the powerpoint!

• Other students will act as UMS’ representatives (or the client)

15
Grading rubric
Problem identification 15%
Clearly identifies the problem or need that the product addresses
Target audience 15%
Demonstrates a clear understanding of the target audience and their needs
Unique Selling Point 15%
Clearly identifies the unique selling point of the product and how it differentiates itself from competitors
Product features 15%
Clearly explains the features and benefits of the product
Presentation skills 25%
Delivers a clear and engaging pitch with appropriate tone, volume, and pace; maintains good eye contact; and effectively
uses body language and visuals
Q&A Session Performance 15%
Responds confidently and knowledgeably to questions from the audience, and provides thoughtful and detailed answers;
demonstrates a good understanding of the product and its potential audience

16
Recap: to do’s for the next 7 days
• Research the product
• Research the customer (UMS)
• Decide which service you want to
sell
• Prepare your product pitch
• Rehearse your pitch

17
Tough week ahead!
Th Fr Sat Sun Mon Tue

Research the Decide which Prepare your Rest Prepare your Rehearse
product product product pitch product pitch

Research the Prepare your Rest


customer (UMS) product pitch

Th Fr Sat Sun Mon Tue

Relax Play Play harder Sleep whole day Mild panic


Panic!
Panic!
Panic!

18

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