GOOGLE LENS

Aristo Vince S
 Company
History
Overview

Product
Primary Goals SWOT Analysis
Description

AGENDA
Area of growth Summary

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COMPANY
OVERVIEW
• Google LLC is an American multinational
technology company focusing on online
advertising, search engine technology, cloud
computing, computer software, quantum
computing, e-commerce, artificial
intelligence, and consumer electronics.

• It has been referred to as "the most powerful

company in the world“ and one of the world's
most valuable brands due to its market
dominance, data collection, and technological
advantages in the area of artificial
intelligence.

• Its parent company Alphabet is considered

one of the Big Five American information
technology companies, alongside Amazon,
Apple, Meta, and Microsoft.

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HISTORY:

Feb 2005 Oct 2016

Launches Google Google Launches
Maps Pixel Phones

Sep 1998
Google Officially
Founded Sep 2008 Apr 2012
Google Chrome Google Drive
announced Introduced

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HISTORY:
● Google began in January 1996 as a research project by
Larry Page and Sergey Brin when they were both PhD
students at Stan

● Ford University in California. The project initially

involved an unofficial "third founder", Scott Hassan, the
original lead programmer who wrote much of the code
for the original Google Search engine, but he left
before Google was officially founded as a company.

● Hassan went on to pursue a career in robotics and

founded the company Willow Garage in 2006.

● Eventually, they changed the name to Google; the

name of the search engine was a play on the word
googol ,a very large number written 10100 , picked to
signify that the search engine was intended to provide
large quantities of information.

● After some additional, small investments through the

end
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ANNUAL
REVENUE
PRIMARY
GROWTH
GOALS
“DON'T BE EVIL IS A PHRASE USED IN
GOOGLE'S CORPORATE CODE OF
CONDUCT, WHICH IT ALSO
FORMERLY PRECEDED AS A MOTTO.

IN OCTOBER 2015, ALPHABET TOOK

"DO THE RIGHT THING" AS ITS
MOTTO, ALSO FORMING THE
OPENING OF ITS CORPORATE CODE
OF CONDUCT

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Primary Goals:
▪ Goals measure how well your site or app fulfills your target objectives. A goal represents a completed
activity, called a conversion, that contributes to the success of your business.
▪ Examples of goals include making a purchase (for an ecommerce site), completing a game level (for
a mobile gaming app), or submitting a contact information form (for a marketing or lead generation
site).
▪ Defining goals is a fundamental component of any digital analytics measurement plan. Having
properly configured goals allows Analytics to provide you with critical information, such as the
number of conversions and the conversion rate for your site or app.
▪ Without this information, it's almost impossible to evaluate the effectiveness of your online business
and marketing campaigns.

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Product Description:
▪ Google Lens is an image recognition technology developed by Google,
designed to bring up relevant information related to objects it identifies
using visual analysis based on a neural network.

▪ First announced during Google I/O 2017, it was first provided as a

standalone app, later being integrated into Android’s standard camera app.

▪ When directing the phone's camera at an object, Google Lens will attempt
to identify the object by reading barcodes, QR codes, labels and text, and
show relevant search results, web pages, and information.

▪ Lens is also integrated with the Google Photos and Google Assistant apps.
The service is similar to Google Goggles, a previous app that functioned
similarly but with less capability.Lens uses more advanced deep learning
routines in order to empower detection capabilities.

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 PLAN FOR PRODUCT LAUNCH
Planning Marketing Design Strategy Launch

Software should be The Software It Should be It provide the The launch of the
affordable for should be comfortable to use cheap, there is a product depends
everyone. available in the made of human large market on the 2nd week of
types of market eco - friendly use behind the google the June.
and supported by interface lens.
all devices

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SWOT Analysis:
Strengths:
● Perhaps the biggest strength of Google is that it is
the undisputed leader in search engines, which
means that it has a domineering and lion’s share of
the internet searches worldwide.
● Google has more than 65% of the market share for
internet searches and the competitors do not even
come close to anywhere that Google does.
● Google is a household brand in the world, its
ability to drive internet user traffic is legendary,
and this has helped it become one of the most
powerful brands in the world. Indeed, Google
averages more than 1.2 Billion hits a month in
terms of the unique searches that users perform
on the site.

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Weaknesses:
▪ Google does not reveal its algorithm for searches or even its basic formula
as far as internet searches are concerned leading to many experts
slamming the company for being opaque and hiding behind the veneer of
secrecy. However, in recent years.

▪ In recent years and especially in 2013, the company has been faced with
declining revenues from ads and as a result, the profitability of the
company has taken a hit.

Opportunities
▪ Perhaps the biggest opportunity for Google lies in its pioneering effort in
providing the Android OS (Operating System) which has resulted in its
becoming a direct competitor to Apple and Samsung

▪ As discussed earlier, the company has to diversify into non-ad revenues if

it has to remain profitable and current indications are that it is adapting
itself to this as can be seen from the push towards commercial transactions
using its numerous sites like Google Books, Google Maps etc.
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Treats:

Competition from Facebook:

▪ The advent of Social Media has seriously threatened Google’s
dominance in the internet world and the company has to pull an
ace to deal with the increasing features available on Facebook
and Twitter.

Mobile Computing:
▪ Another threat to Google is from the emerging area of mobile
computing that threatens to pass the company by as newer
companies seize the opportunity to ramp up their mobile
computing presence.

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AREAS OF FOCUS
Consumer Needs Cloud-based opportunities

It can able to get the It can able to provide the

necessary information that cloud related information
user needs. from the server.

It can able to operate locally It can able to guide the

by connecting to the phone. people to know the direction ,
assist the consumer to do the
It can able to process the necessary things easily.
images of the real-time to
provide the necessary
information.

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HOW WE ROI
• Envision multimedia-based expertise and cross-media

GET THERE •
growth strategies
Visualize quality intellectual capital growth
• Engage worldwide methodologies with web-enabled
technologies

Large markets
• Pursue scalable customer service through sustainable
strategies
• Engage top-line web services with cutting-edge
technologies to the user.

Supply chains
• Cultivate one-to-one customer service with robust ideas
• Maximize timely deliverables for real-time schemas
• Minimize the cost of production and quality assured
products to end user.

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SUMMARY
● The Internet has reduced the cost and increased the
speed of information transfer. This has transformed the
economic landscape, allowing new and exciting ways
to generate revenue that include and differ from
traditional economic models.

● Through studying and contrasting several large

internet businesses, we have examined the attention,
free, network and gift economic models.

● In order to explain in more detail how these models

work, we have looked at Google as a unique business
case study, because it has used elements of all of the
models we studied throughout its history.
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THANK YOU
Aristo Vince
[email protected]
www.google.com