Scribd
Upload
30 views3 pages

Semrush-Traffic Analytics Overview-Amazon Com (Domain) - 28th Feb 2025

In January 2025, amazon.com experienced 3.3 billion visits, a decrease of 13.87% from the previous period, with unique visitors at 746.5 million, down 7.19%. The traffic was split between desktop (49.40%) and mobile (50.60%), with the majority of visits coming from the United States (79.38%). Direct traffic accounted for 74% of total visits, while organic search contributed 16%.

Uploaded by

Muhammad Ahtisham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
30 views3 pages

Semrush-Traffic Analytics Overview-Amazon Com (Domain) - 28th Feb 2025

In January 2025, amazon.com experienced 3.3 billion visits, a decrease of 13.87% from the previous period, with unique visitors at 746.5 million, down 7.19%. The traffic was split between desktop (49.40%) and mobile (50.60%), with the majority of visits coming from the United States (79.38%). Direct traffic accounted for 74% of total visits, while organic search contributed 16%.

Uploaded by

Muhammad Ahtisham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Traffic Analytics: Overview

amazon.com (domain)

Generated on February 28, 2025


800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199

WWW.SEMRUSH.COM

Traffic Analytics: Overview

Traffic Analytics: Summary


amazon.com | All Devices | Worldwide | January 2025

Visits Unique Visitors Pages / Visit

3.3B −13.87% 746.5M −7.19% 6.66 −3.54%

Avg. Visit Duration Bounce Rate

10:34 −7.31% 39.55% +0.19%

Traffic Analytics: Metrics Chart

To get access to this report, try


Semrush .Trends. Get free trial

Traffic Analytics: Traffic Share by Device Traffic Analytics: Top Subdomains


amazon.com | Worldwide | January 2025 amazon.com | All Devices | Worldwide | January 2025

Desktop Subdomain All Devices Desktop Mobile


1.6B (49.40%)
amazon.com 3.3B 49.40% 50.60%
Mobile
1.7B (50.60%)
aws.amazon.com 67.7M 68.51% 31.49%

sellercentral.amazon.com 32.0M 88.99% 11.01%

gaming.amazon.com 31.7M 61.50% 38.50%

federate.amazon.com 21.6M 8.21% 91.79%

Traffic Analytics: Traffic Sources Trend By Type

Generated on February 28, 2025 The report data is taken from Semrush 2
800 BOYLSTON STREET, SUITE 2475, BOSTON, MA 02199

WWW.SEMRUSH.COM

amazon.com | All Devices | Worldwide | Last 6 months

4B

3B
Visits

2B

1B

0
Aug 2024 Sep 2024 Oct 2024 Nov 2024 Dec 2024 Jan 2025

Direct Referral Organic Search Paid Search Organic Social Paid Social Email Display Ads

Traffic Analytics: Traffic Channels


amazon.com | All Devices | Worldwide | January 2025

Direct 2422226771 (74%)

Referral 203432770 (6%)

Organic Search 533726552 (16%)

Paid Search 11545594 (0%)

Organic Social 55069350 (2%)

Paid Social 2672225 (0%)

Email 30859941 (1%)

Display Ads 19321292 (1%)

Traffic Analytics: Top Traffic by Countries


amazon.com | All Devices | January 2025

Country All Devices Desktop Mobile

United States 79.38% 2.6B 50.73% 49.27%

India 1.83% 59.9M 35.23% 64.77%

Canada 0.98% 32.2M 53.03% 46.97%

United Kingdom 0.92% 30.3M 42.49% 57.51%

Mexico 0.90% 29.5M 25.09% 74.91%

Generated on February 28, 2025 The report data is taken from Semrush 3

You might also like