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The document outlines a class test/assignment for BBA (IT) Semester VI focusing on Brand Management, consisting of five questions that require students to explore brand positioning, brand equity, brand architecture, and strategies for building brand awareness and associations. Each question is designed to assess the understanding of key concepts in brand management through practical scenarios. Students are expected to provide comprehensive answers that demonstrate their knowledge and application of branding strategies.

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6 views1 page

Class

The document outlines a class test/assignment for BBA (IT) Semester VI focusing on Brand Management, consisting of five questions that require students to explore brand positioning, brand equity, brand architecture, and strategies for building brand awareness and associations. Each question is designed to assess the understanding of key concepts in brand management through practical scenarios. Students are expected to provide comprehensive answers that demonstrate their knowledge and application of branding strategies.

Uploaded by

rakshitbadyal23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BBA (IT) SEMESTER VI

BRAND MANAGEMENT
CLASS TEST/ASSIGNMENT (2)

M.M: 25
Instructions: 1. All questions are compulsory.
2. Each question carries equal marks.

Q1. Imagine you are a marketing manager for a newly launched organic skincare
brand. To establish strong brand awareness, you need to decide on the type of
brand positioning and the key factors that will help build brand value.

 What type of brand (corporate, product, personal, etc.) would you focus on
for this business, and why?
 What strategies would you use to create brand awareness among potential
customers?
 Identify at least three important factors that will help in building long-term
brand value for your skincare brand.

Q2. What do you understand by Brand Equity? What are the different types of
brand equity? Support your explanation with examples.

Q3. What is the significance of Brand architecture? Discuss brand portfolio and
brand hierarchy with the help of examples.

Q4. You have been hired as a brand strategist for a start-up that is launching a
premium plant-based protein supplement. To ensure a strong market presence,
you need to establish a clear brand positioning strategy. What steps will you
follow for positioning your brand? Which factors according to you will help in
deciding your brand positioning?

Q5. You are the marketing head of a new sustainable fashion brand that uses
recycled materials for its clothing line. To establish a strong market presence, you
need to create positive brand associations among consumers. What key attributes,
values and strategies would you use to build a positive brand association?

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