G.L.

BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT

SUMMER INTERNSHIP PROJECT REPORT
ON

“OUTLOOK GROUP”
TOWARDS THE PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (MBA)

(Dr. A.P.J. Abdul Kalam Technical University, Lucknow, Uttar Pradesh)

by
RAJU SINGH CHAUHAN
(2301920700320)

SESSION 2024-25

Under the Supervision of

MS NISHA SHARMA
 DECLARATION

I hereby declare that the work presented in this report entitled “OUTLOOK GROUP", was
carried out by me. I have not submitted the matter embodied in this report for the award
of any other degree or diploma from any other University or Institute. I have given due
credit to the original authors/sources for all the words, ideas, diagrams, graphics, computer
programs, experiments, and results, that are not my original contribution. I have used
quotation marks to identify verbatim sentences and given credit to the original
authors/sources.
I affirm that no portion of my work is plagiarized, and the experiments and results reported
in the report are not manipulated. In the event of a complaint of plagiarism and the
manipulation of the experiments and results, I shall be fully responsible and answerable.

Name : RAJU SINGH CHAUHAN

Roll. No. : 2301920700320

Specialization : HUMAN RESOURCE AND FINANCE

(Candidate Signature)
 G. L. BAJAJ
INSTITUTE OF TECHNOLOGY & MANAGEMENT

CERTIFICATE

This is to certify that R A J U S I N G H C H A U H A N , 2301920700320 has

undertaken this project titled "OUTLOOK GROUP” forthe partial fulfilment of the award

of Master of Business Administration degree from Dr. A P J Abdul Kalam Technical

University, Lucknow (U. P.).

I wish him/ her all the best for his/her bright future ahead.

Date:
Project Supervisor
Department of Management Studies

Head of Department
Department of Management Studies
 ACKNOWLEDGEMENTS

The internship opportunity I had with OUTLOOK GROUP as a great chance for learning and professionaldevelopment.

Therefore, I am also grateful for having a chance to meet so many wonderful people and professionals who led me through

this internship period.

Bearing in mind the previous I am using this opportunity to express my deepest gratitude and special thanks to the

........................... …. who in spite of being extraordinarily busy with his duties, took time out to hear, guide and keep me

on the correct path allowing me to carry out my project at their esteemed organization and extendingduring the training.

I express my deepest thanks to my mentor MS NISHA SHARMA For taking part in useful decisions & giving necessary

pieces of advice and guidance to make the project easier. I choose this moment to acknowledge her contribution gratefully.

I am using this opportunity to express my gratitude To VIKAS TRIPATI (HOD) who supported me throughout

the course and constantly reviewed my work and provide guidance of this MBA project.
 Table of Contents

PAGE NO
1. COMPANY PROFILE 8 -

1.1 About the Company 6

1.2 History of the company 8
1.3 Types of Magazines published by outlook in India 10
1.4 Company Mission and Vision 11
1.5 SWOT Analysis 13

2. DETAILED REPORT
2.1 Description of the task assigned 14

3. KEY OBSERVATIONS 16
3.1 Work description 17
3.2 Practices followed 18
3.3 key challenges faced while doing the task

4. LEARNING AND VALUE ADDITION

4.1Major learning during SIP tenure 20

4.2Difference between practical exposure and theoretical 21
4.3Usefulness of internship with future perspective 22

5. BEST PRACTICES AND BENCHMARK STUDY 24

5.1About the companies in respective industry sector 24

5.2Growth and opportunities of outlook magazines 25

6. LITERATURE REVIEW 27

7. RECOMMENDATIONS AND SUGGESTIONS

6.1 Recommendations 28
6.2 Suggestions
8. REASEARCH METHODOLOGY 29

9.FINDING AND CONCLUSION 30

7.1 Finding
7.2 Conclusion
10. BIBILOGRAPHY

10.1List of Tables 32
10.2 List of Figures 33
10.3Abbreviations 34
1. COMPANY PROFILE

1.1 About the Company

Outlook India is a weekly English news magazine published in India. It provides

the latest news. Outlook Group introduced to students an opportunity to get conversant
with new age business which will grow to become the biggest marketing & sales channel
across industries. Even small & medium size businesses have transformed themselves by
doing business on the web & names like Flipkart, Snapdeal, Amazon, eBay, Fashion &
You etc. are household names today.

RAJAN RAHEJA GROUP

The Rajan Raheja Group is led by Mr. Rajan Raheja, a renowned businessman involved
in the Real Estate Development business for over 3 decades. The company diversified into
manufacturing and financial services over the last two decades. The emphasis is on setting
up focused companies, which aim to be profitable leaders in their respective fields with a
long term outlook. All Group Companies are professionally managed by independent
CEOs.
Most of the Group Companies has a leading position in Market share, Technology, Brand,
Distribution or Profitability It's an entrepreneurial journey that has spanned both 'old' and
'new' economies -- building successful brick-and-mortar businesses to exploring the
frontier world of convergence technologies. The Rajan Raheja Group made its beginning
in the construction business. After building a huge presence in the reality market, the
Group diversified laterally into manufacturing, financial services and media
-- each venture initiated, and executed, to fulfill the objective of assuming leadership in
core areas.

The list of the Group's successes is long and eclectic.

● H&R Johnson (India) Limited is the top name in ceramic tiles in India.
● Exide is the strongest brand of batteries in the automotive and industrial field.
● Co-promoters of Supreme Petrochem Ltd. along with Supreme Industries Ltd,
largest processor of plastic materials in India.
● The Group also joined hands with Oberoi Hotels as co-promoters of Trident
Hotels and luxury resort Rajvilas, which Conde Nast Traveler ranked as one of the 25
best villa hideaways in the world.
● Prism Cement Ltd. has a production capacity of 2.5 million tones.
● The Group is a Co-promoter of Sonata Software Ltd, one of the leading
software companies in India.
● As owners and operators of a fiber optic cable network in Kerala through Asia net
Satellite Communications, the group is also a significant stakeholder in the growing
convergence business in India.
● Co-promoters of RMC Ready-mix (India) Pvt. Ltd. along wit
● Hathway Cable & Dotcom Pvt. Ltd has extensive cable network in 6 major cities
and 7 large towns across India.
● Globus Stores Pvt Ltd. is India’s one of the largest apparel brand chain.
● A 50% JV with the ING group of Netherlands in ING Life Insurance. The
venture is already the 5th largest insurer in India.
1.1 History of the company

The Outlook group publishes several magazines like Outlook Weekly, Outlook Business,
Outlook Money, Outlook Traveller and Outlook Hindi. Outlook has been published in
New Delhi continuously since October 1995 by the Outlook Group, whose founding
editor-in-chief is Vinod Mehta.
In October 1995, group company Hathway Investments Private Limited entered the print
media. Outlook, a weekly news magazine headed by Vinod Mehta, galvanized a sluggish
market reeling under the impact of satellite TV. Outlook quickly carved a significant niche
for itself among discerning readers who value its in-depth, investigative reporting as well
as its stylish visual format. Known to be fiercely independent, Outlook has shaken the
establishment on events ranging from Kargil to Kashmir to cricket, sensitized the reading
public to important issues like big dams, education and gender, and provided an
unremitting focus on South Asian geopolitics.Today, Outlook is the preferred magazine of
1.5 million readers in India, and sells more than 11.2 million copies over the year.

PRODUCT DESCRIPTION :

1.3 Magazines which are published by Outlook in India:

a) Outlook Weekly: In October 1995, Hathway Investments Private Limited Group
Company entered the print media. Outlook, a weekly newsmagazine headed by Vinod
Mehta, galvanized a sluggish market reeling under the impact of satellite TV. Outlook
quickly carved a significant niche for itself among discerning readers who value its in-
depth, investigative reporting as well as its stylish visual format. Known to be fiercely
independent, Outlook has shaken the establishment on events ranging from Kargil to
Kashmir to cricket, sensitized the reading public to important issues like big dams,
education and gender, and provided an unremitting focus on South Asian geopolitics.
Today, Outlook is the preferred magazine of 1.5 million readers in India, and sells more
than 11.2 million copies over the year

b) Outlook Money : In July 1998, the Group launched "Intelligent Investor" re-
christened as "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance
magazine, which offers sound strategies for the lay investor, especially the growing
segment of salaried middle and upper middle-class and self employed professionals. Its
message is clear and simple: 'Invest well, borrow wisely, and spend smartly'. Evidently,
that message has gone down well: the magazine sold upwards of 1, 00,000 copies a
fortnight within a year.

b) Outlook traveler: Outlook Traveler is a monthly magazine from the stable of Outlook
Publishing India Pvt. Limited and the only significant magazine aimed at the travel reader.
Every month since June 2001 OT has introduced readers to the wonders of unknown
destinations while also encouraging travelers to take a fresh look at familiar places.
Whether people are planning a holiday, or simply dreaming of one, Outlook Traveler
continues to take them closer.
C) Outlook Business
Another magazine by Outlook which covers the business news, interviews of business
tycoons, the new jobs in offerings. This magazine is most preferred by Business Schools,
business professionals, businessman etc. This is fortnightly magazine by Outlook.

d) Outlook Saptahik
Outlook Saptahik, a weekly newsmagazine, was launched in October 2002 to establish
significant presence amongst the vast Hindi reading audience. The product targets the
evolved Hindi reader keeping their interests, realities & aspirations in mind. Outlook
Saptahik retains the core strengths of Outlook with objective, fiercely impartial and bold
journalism, while brandishing its own identity through a strong parallel editorial. The
magazine is empathetic to its target audience & is not a translation of its English
counterpart

Magazines which are discontinued by Outlook in India:

1. Outlook Geo: This international magazine by Outlook group covers all the news
about wildlife, Geography etc. It is also one of the best selling magazines in this
segment. Outlook has priced this magazine at seventy five rupees and it comes on a
monthly basis.This is a German based magazine. GEO is a family of educational monthly
magazines similar to the National Geographic magazine. It is known for its profound
reports, which are accompanied by opulent pictures.

2. b) Outlook people: The celebrity based magazine of Outlook group. This is a

fortnightly magazine by Outlook and is most preferred by the fashion oriented people like
youth, beauty salons etc. This and Marie Claire of Outlook are one of the best magazines
in the entertainment segment as it also covers the fashion statements, interviews of
celebrities, Bollywood etc

1.4 Company Mission and Vision

MISSION:

● To deliver superior value to our customer, shareholder, employees, and society at

large.

● Build a dynamic team of committed and passionate employees through sustained

learning and grooming.

● Develop mutually bene昀椀cial relationship with our business partner.

● Employee cost effective processes and thereby creates a strong organization.

VISION:

● To be premium global conglomerate with clear focus on the business

● To be the largest and the most profitable Magazine publisher in India

● To meet the demands of public by bringing them close to the reality.

1.5 SWOT Analysis

Strengths:

● Five different magazines which cover each and every segment of the market and
 fulfill the needs of different age group belonging to different sectors.

● Exclusive photography and articles, Outlook does not copy the content from
internet and paste in its magazines.

● Outlook has well organized and experienced man power, which approach
directly and indirectly as well, to the readers.

● Outlook has set up its own strong distribution channel, which circulate 1.5
million copies in India

Weakness:

● It takes four weeks it delivering first copy of the subscriber and two weeks in case
of address change.

● If gifts are not delivered by the executive then Outlook takes two months of time
in delivering the gift.

Opportunities:

● Outlook can increase it product line by launching three new magazines, related to
auto industry, magazine for beauty parlor exclusively and Outlook technology these can
increase the market share of Outlook.

● Outlook has opportunity to promote its magazine at international level with

international edition.

Threats:

● Strong competition – number of international brands are coming to India and

competing for the market share by increasing the product line.
● Perception of reader, Outlook favours congress party and does not write
anything against the part
 2.DETAILED REPORT

Description of the task assigned

● Corporate sales Activities.

● Online sale Activities in pan India.
● Develop & maintain a positive working relationship.
We were accountable for applying key learning s to successfully assist and execute
online sales programs to satisfy our customer needs, excite our consumers and drive sales.
As Knowledge Jockey, I worked in Online Marketing & Sales initiative by Outlook Group.
It gave the right new age exposure but also prove to be an amazing LIVE PROJECT.
Outlook Group gave an opportunity to get conversant with new age business which we
believe will grow to become the biggest marketing & sales channel across industries. As
they provide us data in which there is the details of the subscriber or want to subscribe for
the magazines like subscriber phone number there addresses subscription number e-mail
id through which we have call on that number and have to convince them about the
customer., We have to tell them about the new offers new gift so that they will subscribe
as soon as earlier telling them that subscribe magazines as soon as possible because there
is high chances of increasing the price.
Company provides us special type of data that is GOOGLE LEADS in this data there
special type of customer. This are those type of customer which are very new to the
company that customer who wants subscribe the magazine for the very first time. This
are very fresh calls they wanted know about the OUTLOOK MAGAZINES and wanted
to subscribe.
In a day around 100-200 numbers was given to me and from that number I have to calls
the customer and convince them about the magazines. In the very first week my task is to
do personal selling around 20,000/-

Personal selling is that the selling which should be done by yourself. From the next they
provide me the data and I have to call on that and convince them.

In second week my task is to Sale around Rs. 5000/- and by sale was 4850/-. Sometimes
the sales of the Company go down that they provide us around 300 calls in a day and from
that we have converted the sales.

Sometimes company launches promotional offers and schemes for the benefits of the
interns like incentives or appreciation of letter so that interns completes there tasks that
the company provide to them.

There is a task which is given to all the intern that they have to achieve a sale for more
than 10,000/- Rs in a particular day. I was the one amongst all who achieved that target
and rewarded me with the incentive of Rs 500/-.
In the 5th week my internship they provide me E-voucher data in this type of data that the
company has some of amount of the subscriber and subscriber has chances to claim that
money by taking magazines from that money. The advantage of that subscriber is that they
have to pay fewer amounts than the initial amount and my task is convincing them do more
and more sale from that data.
In my whole internship period I done around 50000/- Rs sale and I also completed all the
task which was given to me because I also attended meeting with my sales department
which helps me to know more about sales strategy and marketing tactics also.

In this period I also personally visited to the customer home if they don’t know how to
done payment or those people who wanted to give cheque.
Solve the queries of the customer like don’t get magazines on time. In the month of July
the prizes of the magazines get increased so my task to do more and more sale by anyhow.

In the month of June the target set by our team leader is 25000/- Rs and amongst all from
my team members my sale was 29160/- and that time I achieved my target and also the
top performer of my team and reward as my second incentive which 500/- Rs

DETAILS OF TASK

The type of task which was given to is basically desk job we have bring or laptops
through they gives us data and we have to call the subscriber and convince them about
the magazines and also have to done personal selling and make more and more
subscriber for outlook magazines.If any customer is living nearby places and want to
give the cheque we have to go to the customer and collect cheque from the subscriber
We all interns are divided into different teams and and every teams has its team leader so
that they can guide them easily and motivate them proper and in team we have to do
individual sale. All the interns have their own KJ WHICH IS ALSO KNOWN AS
KNOWLEDGE JOCKEY in where all the sales which is converted by us has show there
the amount of commission is also show on KJ.
3 KEY OBSERVATION

3.1 WORK DISCRIPTION

The work that assigned to me is that the company has give me the details of the subscriber
who wants to subscribe for the magazines like their phone number, addresses, subscription
number etc. so I have to call on that number
And convince them about the magazines so they can subscribe. I have to tell them the right
price right offer and also when there subscription been over. We have to attract new
customer by telling them the offers we have to personal selling. We have to personally
visit to the customer who wanted to do payment through cheque if the customer is situated
in a nearby area.
The implementation use by me in work practices is that first I understand the nature of
person whether they want to subscribe for the magazines or not tell them about the great

offer and gift so that they attract easily and subscribe for the magazines.
If customer wants to buys the particular magazine tell them the content that they find in
the magazines so that they find more interesting part on the magazines.
Dealing the customer right way so that they subscribe for the magazines. Providing him
many payment mode like cheque, demand draft, through card also so that they done the
payment rightfully.
Those who are new customer or wants to subscribe for the magazines gives special benefits
to them like free digital subscription on magazines, vouchers, special discounts on
magazines so that they can attract and subscribe easily.
If customer doesn’t convince gives them the sample of the magazines so that they saw the
content of the magazines and take decision. If someone’s does not have time make
payment at that time I send mails, text to that customer so that they done the payment later.
3.2 PRACTICES FOLLOWED:

The practices followed in the execution of the work in the company that we have to
convince people for the magazines so that they subscribe for it by telling them right offers
right prizes of the magazines. Finding new customer as soon as possible so that they
subscribe and helps in increase the sales of the company.

Set sales goals and determine the best ways to achieve them. There should be a maturity
in a work so that you can achieve goals and covert sales easily and one that customer also
believe you what you are trying to say.

Confidence is also one thing while execute the sale in the company so that convince the
subscriber and they would attract and easily take the magazines.

Patience level and the interpersonal skills is also to execute the sale in the company like
understand what the subscriber trying to say. Reviewing the sales performance like sales
converted and the number of clients which be made.

Monthly sales meeting is the one way to execute the sale of the company with information
they understand how to take calls for continues success or if setting personal or team goal
they should align with annual sales goals. Figure it out by working backward from your
company annual revenue target.

Sequence goals that determine to bring the highest value when it hit and make sure meeting
them first so executive sale in the company. It means that they don’t meet every goal meet
the goals which matter the most.

Set objectives for every sales call like to know exactly what you want to accomplish before
making the call so that performing in the company. Before execute listen carefully to what
there prospect and customer say intend of waiting for your turn to speak listen what
customer trying to say.

To execute the sale make follow ups after the initial calls, don’t rely on your prospect or
customer to call you; you need to take the initiative. Set up during call or meeting.
3.3 KEY CHALLENGES FACED WHILE DOING THE TASK

● The challenges which faced by me during the task is that some of the numbers of
subscriber is wrong some customer does not want to subscribe. Sometimes the customer
is very rude to me because they received many calls from the outlook magazines.

● Some of the customer like who are new don’t want to subscribe the magazines
because of the prizes of the magazines the offers which we are giving they don’t like that.
The type of magazines and the content they want does not match with the magazines that
outlook print.

● Some of the customer has interested and they want to subscribe but they don’t
subscribe with your link by mistakenly they subscribe with other link the other person sent
to them this is the biggest challenge faced while doing sales.

● The challenge faced by me during sale that customer take other magazines because
of the content and prizes of magazines and the offers which are provided to him is better
what outlook gives.

● Some of the customer said that they don’t want to subscribe right now they wanted
to subscribe later, some said that the services of the magazines is very late that’s why they
don’t want to subscribe.

● The challenged faced by me during sales that don’t have interest to read magazines
because they don’t like printed magazines they all are interested in digital access of that
magazines.

● Competitors is also the one reason that I faced during sales because customer said
that other company has better content than outlook and the prizes of other magazines is
low.

● Some of the customer has trust issues that we provide them with the great offers
to them or so because of that customer does not want to subscribe for the magazine this is
also the reason that the challenge faced by me during sales.

● Some of the customer doesn’t decide whether they want to subscribe for the
magazines or not because of the issues like they really need magazines like the prices and
if we give them the best content or not.
● The action taken by me during sales Like some of the customer has delivery
issues of the magazines so I complaint to the head department of outlook magazines to
resolve the query or issue that the customer facing.

● If customer doesn’t understand how make payment through telling the customer
whole process like how to make the payment for the magazines.

● If customer has doesn’t convince about the magazines I specially send the sample
of that magazines so that first customer see what type of content does outlook give.

● Some customer does not able to make payment through cards so telling them that
they make payment through cheque, demand draft, NEFT.

● Personally visited to the customer house who lives nearby places telling about the
magazines about the offers about the mode of payment and also tell the details which they
have to fill while subscribing the magazines.

● Call my previous subscriber to know that whether they are facing any problems on
magazines or not. If they have facing issues immediately I take action on it.

● If some customer does not want to subscribe the magazines or rude to me I put
their numbers on DND mode so that they don’t face any problems in future.

● If some customer does not done the payment at that time I sent them mail or text
him so whenever they get time they can easily done the payment when they want.
● Some wanted to know when there subscription has been ended and when did
there next subscription to be started so personally mail them about the subscription there
details like when there subscription to be ended.
4 LEARNING AND VALUE ADDTION

4.1 Major Learning during SIP Tenure

Major thing that I have learnt during my internship that it improves my communication
skills like how to talk to the customer and helps in my speaking skills also the way we
speak. How to deal with the customer like
That what you speak during communication with the customer.

I also learnt that Sales is not a easy sector first you have make relation or bond with the
customer so you can attract customer easily making link with the customer always help
the customer whenever he has facing problem.

In my internship it helps me increase my personal development interpersonal skills

technical skills also. Major learning during internship I learnt the marketing strategies sales
strategies like how to convince people easily.

During the internship I met the real world of sales like how to done sales and its benefits
which helps the company, and the competition facing by the company..

After this internship my confidence level get increase it opens variety options for me for
working in marketing company.

Because of this internship I learnt how to behave in a company and know the roles and
responsibilities of the employee and how to work in company.

One major thing that I learnt during my internship that to be honest and straightforward
like don’t cheat with the customer don’t tell them the wrong offers.

It helps me how to work in a team or works as a individual like always trust your team
always help them whenever they are facing problems during sales.

It helps me to build my positive attitude towards company because of my positive attitude

it helps me in increasing my motivation.

During my internship I also learn about what are my strength and weakness. It also helps
to build myself awareness and because on the basis of that I can work in a company.
4.2 Difference between practical exposure and theoretical concepts

The practical exposure which helps me during internship that acquire the specific
techniques that became the tools of the trade. It helps how to work in a day to day life. I
also learnt the ideal of the vacuum, the practical through the reality of life.

It often leads me the deeper understanding of the concept of sales through the act of doing
and personal experience. It helps how to motivate the team work. It helps to gain your
inner skills so that you can attract customer.

Practical knowledge provides the tools and technique necessary to put theory into
practices. Practical exposure helps me to improve self direction like what are the roles and
responsibilities while working in a company.

It helps me to experiencing things not just hand on understanding of the subject, but also
learn in a faster and easier manner. The practical exposure learnt in the classroom that how
to deliver a persuasive sales pitch for the magazines so that customer get attract easily.

The theoretical exposure learnt during internship that understand the techniques work
where another fails. It shows me the whole forest builds my context and helps to set
strategy.

I also learnt the self education is concerned about the theory that set gives me direction for
the future education. It also helps me to teaches the experiences of other

It also helps in get deeper understanding of the concept through seeing the context of a
greater whole and understanding the way behind it. It helps me to think about potentially
related events
It helps me to increase the knowledge like how to do sales and improve my work style in
the company about the concept of the workplace. It helps how to communicate with each
other in the workplace another might be to group.

4.3 Usefulness of internship with future perspective

The usefulness of internship with future perspective that I got real life experience and
exposure.it helps me to harness the skills, knowledge and theoretical practice for future.

I acquire endless amounts of educations in my internship which helps me in future. The

great thing I learnt in internship or that will help in future aspects that it teaches young
professionals about the specific industries and companies.

It helps me to expose to new people in a more controlled and stabled environment also
helps the opportunity to learn more about you. it gives shapes me encouragement about
personal development but also greater understanding of self.

It help me in future how to achieve target and goal which is set by the company. During
my internship it help me how to focus on sales what are the tactics of the marketing strategy
so in future it is easy for me to do the sales and marketing of the product.

It also explores what career in business marketing would be like, because sometimes
reality does not meet expectation. It also me that the path which I taken is good for me or
to try something else.

The usefulness of my internship that it helps me to get connected and develop your
professional network. As an intern I learnt it gives me more opportunities to build
connections with company professional and helps me in future.

Internship offers me opportunities to transition into full time position it helps me showcase
my talent, commitments, and value to prospective employer.

It helps me manage my time like when I have to complete the task when to attend meeting
what are the deadlines. The usefulness of internship which helps me in future is career
foundation like building blocks needed for future.

As a college student I know the importance of a strong resume. Without a solid resume it
can be tougher to be considering for a position. Its helps me to build my experience as a
student or recent graduate. Employers are much more likely to hire someone with
internships and work experience rather than someone with generic resume, lacking
experience.

Internships are great tools to improve my chances as a job applicant and help me for a
better potential employee.
Internship offer me the opportunity to attend meeting and events. By attracting with
professional I gain new connection and learn how to communicate in a professional
environment.
Personally, my internship have introduced me lot of useful resources and given me
opportunity to meet variety of professional in my field. Networking has helped me acquire
references and find new job opportunities. Internships can even provide me with a
professional mentor from them I gain knowledge which is very useful for my future.
5 BEST PRACTICES AND BENCHMARK STUDY

5.1 Major companies in the respective industry sector

There are many types of companies in the respective industry sector like:

● BUSINESS TODAY

● BUSINESS INDIA
● CHAMPAK
● CFO INDIA
● FILMFARE- BOLLOWOOD
● FORBES INDIA
● INDIA TODAY
● FRONTLINE
● TIME OUT
● CTO FORUM
● EXPRESS COMPUTER
5.2 Growth and opportunity of outlook magazines

The growth of outlook magazine that that the respondents focused on what they are
good at- selling to their current market. The company knows how to make it right. It
extend the product line to a new complementary product that existing clients would
please new o昀昀er.

It focusing on new client segments will power strong growth. Observe and identify other
activities. By broadening our client segments grabbed more clients that worked under
same roof. These prospect already had the con昀椀dence of the clients which helps in
making growth., New channel of distribution which increase sales and growth of the
company and also provide new o昀昀ers and services to the customer so they became
more enamored and attract easily so that helps in pro昀椀t of the company and growth.

The opportunities of the outlook magazines that the company has many product
capturing for all sector information so I has an opportunity to became a market leader
The outlook weekly is very good magazines and e昀昀ective. This is the public interest
magazines. The outlook traveler is the number 1 magazines in comes of other
magazines for traveler. It gives both national and international content.
 Various magazines spread among various countries like USA, LONDON, AUSTRALIA,
SOUTH AFRICA and many more countries. It has an opportunity for outlook to promote
its magazines at international level with international edition.
Outlook can increase its product line by launching there new magazines, related to auto
industry, magazines for beauty parlors exclusively and outlook technology these three
can increase the market share of the outlook.

LITERATURE REVIEW

CRM
 Although, there is enough evidences in literature about the wide range and extent
of the CRM as a modern tool to boost the perception of the consumers in favour of the
company and it roles in the B2B and B2C e-commerce but the researcher have not defined
a particular definition for both of these notions. As a marketing instrument, understanding
of definitions of these concepts is necessary to identify the accurate result about the
interrelationship between CRM and consumes buying behaviour (Reynolds, 2002).

 Consumer relationship management is a process which is used by the management

of the company to solve the problems of the customers and effectively handle all the issues
related with the consumers (Hotel, 2006).
6 RECOMMENDATIONS AND SUGGESTIONS

The suggestion which want to give that:

● Launch magazines related to auto industry, saloon magazines and digital

magazines.

● Improves the delivery system because many of the customer said that they don’t
get magazines on time that why customer does not to subscribe for future

● Magazines processing and delivery should be fast because some of the

customer complaints don’t get magazines around 2 months or 3 months

● Gift should be delivered on the spot because of the gifts customer attracts and
stake subscription for the magazines.

● Magazines should be delivered through courier services because of that

customer does not have to face problem and they get the magazines on time.

● Outlook should promote these magazines also like GEO, MARIE CLAIRE, CAREER
360, and NEWSWEEK.

● Design new system to increase the e昀케ciency of sales executive.

● Tie ups with international magazine publication house.

● Outlook should promote its magazines at international level more and more.
Recommendations:

● Clarify your mission like what are mission what target the company set and how
to achieve.

● Break the mission into speci昀椀c goals.

● Sell the content that customer wanted.

● Create and maintain favorable attention.

● Sell on purpose.

● First ask what the customer wants then listen what he actually to say and act on
the basis of it.

● Take the responsibility but not credit.

● Develop the attitude while dealing with customer so they can convince easily.

● Maximize your time and focus on your goal test every activity for its importance
and urgency.

● As everything is going digitalized in today’s world, Outlook should also promote

itself more and more on social media and make it visible to its existing and even to
potential customers. It should be more active on the digital platforms – be it its own
Website, Facebook, Twitter, etc., so that people be in touch with the magazine whenever
and wherever they want. This will make the relationship between outlook and its
customers more strong.

● . Outlook should make its online subscription facility more and more user friendly
so that while subscribing for the magazines online, the subscriber should not face any
kind of problem and the transaction goes smoothly without any kind of barriers. This will
make the customers more comfortable with its online or digital platform and it will
become easier for Outlook to get through the whole process of subscription.
 RESEARCH METHODOLOGY

Research Methodology

Type of research Descriptive.

Sampling technique Non probability sampling.
Sampling size 200

Instrumentation technique Questionnaire

Sources of data collection Primary data was collected by
conducting survey and secondary
data was collected from magazines,
books, journals and research papers.
Software used for data analysis MS excel

It is a survey method. The questionnaire will be relied upon for gathering primary data.
An aggregate of 100 investors responded to the questionnaire.
For the purpose of secondary data books, articles, reports, news papers, journals,
research papers are planned to be used.
7.FINDING AND CONCLUSION
7.1 FINDING
From the above analysis we can see that a a large number of customers gets attached
towards discount offers free gifts .we can see that people having whether having costly or
pocket friendly subscription they not only get attracted due to the content of the magazine
but also due to the correct offer pitched to them according to the plan they are interested
in it.CRM helps the team in pitching as well as making a suitable offer according to the
customer on the basis of past purchase history, subscription expiry time and etc. The USP
of the magazine is its price range too which range from RS 525 to RS 7499. CRM
definitely is a key player in generating revenue for the company as its helps a sales man
to place the correct product to correct person on correct time with correct deal. This can
be validated by the fact that maximum sales have been converted solely because of
providing correct information and taking repetitive follow up of customers to increase their
trust and satisfaction level and make them feel that they are a valuable asset to the
company and the company do adore them.
7.2 CONCLUSION
Magazines don’t seem to be a vital product for any customer. Hence magazines need to be
pushed for sales. This is often as a result of a consumer can sometimes use a magazine for
communication, information gain, style statement. However there are various different
channels offered for this purpose. Therefore a magazine company will solely achieve
success on condition that it’s proactive for which a good CRM is required within the
company. Constant touch with the customers at regular interval of time with suitable
offers, constant change in offers beneficial to both customers and the company can
increase the success rate of sales conversion. The consumer can solely be interested
in putting an order for the magazine if it adds worth to the service being provided by it to
its customers while not adding to its price. There have been customers who have been
associated with Outlook from the beginning of it just because of better customer
relationship irrespective of being a high value or mid value subscriber.

Recommendations:
⮚ Deliveries of magazines are not up to the mark which needs to be improved and
check at regular interval and suitable measure should be taken.
⮚ Initiation of subscription after payment is bit long compared to competitors.
⮚ Companies should also give priority to small town ,cities and villages to increase
its coverage.
⮚ Proper data mining tools and measures should be implied so as to have a clean
data.
⮚ Data bases should be constantly monitored and cleaned so as to approach right
customer with suitable deals and strategy making.
 8. BIBILOGRARAPHY
List of Figures

FIGURE NO DESCRIPTION PAGE NO

LOGO’S AND COMPANIES NAMES OF 10
1. RAJAN RAHEJA GROUP
2 12
OUTLOOK LOGO
3 OUTLOOK WEEKLY MAGAZINE 13
FRONTPAGE
4 OUTLOOK MONEY MAGAZINE 14
FRONTPAGE
5 OUTLOOK TAVELLER MAGAZINE 15
FRONTPAGE
6 OUTLOOK BUSINESS MAGAZINE 16
FRONTPAGE
7 OUTLOOK SAPTHAHIK MAGAZINE 17
FRONTPAGE

8 18
GEO MAGAZINE FRONTPAGE
9 18
OUTLOOK PEOPLE FRONTPAGE1
10 KNOWLEDGE JOCKEY(KJ) THE 22
ACCOUNT WHERE WE SEE THAT HOW
MANY SALES WE CONVERTED
11 24
JUNE MONTH SALE
8.3 Abbreviations

ABBREVIATIONS ACTUAL WORD PAGE NUMBER

GNB GAUTAM BUDDH 1
NAGAR
PROF. PROFESSOR 1
SOB SCHOOL OF BUSINESS 1
GU GALGOTIAS 1
UNVERSITY
SIP SUMMER INTERNSHIP 32
REPORT
NO. NUMBER 42,44
 Reference Style
Books

One Author

Basu, A. (1963), Consumer Price Index: Theory, Practice and Use in India, Modern Book
Agency, Calcutta.

Two Authors
Singh, M. and Pandya, J.F. (1967), Government Publications of India, Metropolitan Book Co.,
Delhi.

Three Authors

Mote, V.L.; Malya, M. M. and Saha J. (1968), Tables for Capital Investment Analysis, Indian
Institute of Management, Ahmedabad.

Edited Book

Basu, G. (ed.) (1962), Indian Tax Laws and Foreigners Having Investment in India or Having
Business Connections in or with India, Oxford Book & Stationery, Calcutta.

Government Publication
Ministry of Law, Government of India (1960), the Copyright Act, 1957, the Manager of
Publications, Delhi.

Journal Paper

Jain, S.K. (1967), World Class Manufacturing, International Journal of Operations Management,
Vol. 6, No. 12, pp.11-31.

pp. stands for page numbers.

Article in a Newspaper

Gandhi, V. P. (1968), Will the Budget Achieve Its Aims? Certain Doubts, the Economic Times,
Mar. 8, pp. 5-6.

Conference Paper

Bhattacharyya, S.K. (1967), Control Techniques and Their Applicability, paper presented at the
Ahmedabad Management Association, Ahmedabad, Nov. 22, pp. 11-17.