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Final Exams STRAMA

Katherine's Cafe is a small independent cafe facing competition from larger chains and is seeking strategic options to improve profitability and market share. The document outlines an analysis framework including internal and external factors, strategic options, and implementation strategies. Additionally, it includes an essay section addressing competitive strategies for boutique hotels and restaurants in the context of evolving market dynamics.

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0% found this document useful (0 votes)
40 views3 pages

Final Exams STRAMA

Katherine's Cafe is a small independent cafe facing competition from larger chains and is seeking strategic options to improve profitability and market share. The document outlines an analysis framework including internal and external factors, strategic options, and implementation strategies. Additionally, it includes an essay section addressing competitive strategies for boutique hotels and restaurants in the context of evolving market dynamics.

Uploaded by

shiene.salon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Part I.

Case Study: Katherine’s Cafe

Katherine’s Cafe is a small, independent cafe located in a bustling downtown area. It


has been in operation for five years and enjoys a loyal customer base. However, the cafe is
facing increasing competition from large coffee chains and is struggling to maintain
profitability. The owner, Kath, is determined to keep her cafe afloat and grow its market
share. She recognizes the need for a strategic approach to address the challenges and
capitalize on opportunities.

Questions for Analysis:

1. Internal Analysis:
a. What are Katherine’s Cafe strengths and weaknesses?
b. What are the cafe's core competencies?
c. What are the cafe's resources and capabilities?
d. What are the cafe's current financial performance and profitability?
2. External Analysis:
a. What are the major trends and opportunities in the coffee industry?
b. What are the key competitors and their strategies?
c. What are the potential threats to Katherine’s Cafe business?
d. What are the relevant political, economic, social, technological, environmental, and
legal (PESTLE) factors affecting the cafe?
3. Strategic Options:
a. What are the possible strategic options for Katherine’s Cafe to address its challenges
and achieve its goals?
b. What are the pros and cons of each option?
c. Which option is the most feasible and sustainable for the cafe?
4. Implementation and Evaluation:
a. How can Katherine’s Cafe implement the chosen strategic option effectively?
b. What are the key performance indicators (KPIs) to track the success of the strategy?
c. How will the cafe monitor and evaluate the strategy's effectiveness?

Part II. Essay. Based on your understanding on Advanced Strategic Management,


kindly answer the following questions. (10 points each)
1. How can a boutique hotel in a historic city compete with numerous Airbnb listings in
the same area? How can a small, independent restaurant effectively market itself
against the dominance of online food delivery platforms?
2. How can hotels utilize guest data to personalize services while respecting privacy
concerns? How can restaurants use AI-powered reservation systems to optimize
table allocation and minimize wait times, considering potential biases in algorithms?
3. Consider examples such as Marriott's commitment to reducing carbon emissions or a
local restaurant sourcing ingredients from nearby organic farms. How can these
initiatives be adapted to different cultural contexts and economic realities?
4. What strategic differences you can illustrate in the strategic approaches of a boutique
hotel build brand loyalty compared to a large chain's loyalty program? How do their
marketing strategies differ across diverse cultural contexts and their application in
various markets?
5. Discuss the challenges and opportunities associated with managing a diverse
workforce in the hotel and restaurant industry, particularly in the context of labor
shortages and evolving workforce expectations. How can hotels and restaurants
address issues of wage disparity and create inclusive work environments? How can
they effectively recruit and train employees from diverse backgrounds?
Rubrics

Criteria Requirements % Excellent Good Basic Poor


Understands Understands Understands
Understands
Identification of and identifies and identifies and identifies a
From three to and identifies
the main 10 the bigger part some of the few of the
1 problems and
five problems or
%
all the major
of the key major problems major problems
issues problems in the
issues problems in the in the case in the case
case study.
case study. study. study.
Good research
Great research Limited Incomplete
and
with clear research and research and
documented
associations associations associations
The bigger part associations
between between between the
Review and of references between
15 questions or questions or issues or
2 literature and articles
% problems and
questions or
problems and problems and
research must be within problems and
main course main concepts. main concepts.
ten years main concepts.
concepts. Good Little use of Relevant
Some use of
use of relevant relevant sources are not
relevant
sources. sources. used.
sources.
Thorough and Thorough and Thorough and
The analysis of
All problems insightful insightful insightful
Analysis of the 25 the main
3 main issues
must be
%
analysis of all analysis of analysis of
problems is
analyzed. the main most of the some of the
incomplete.
problems. main problems. main problems.
All the main
It is critical to issues are Most of the Some of the The analysis of
provide a covered by main problems main problems alternatives is
Alternative
method of 20 alternatives are covered by are covered by incomplete.
4 options or comparison % with a method alternatives alternatives There is no
solutions
between to evaluate all with a method with a method evaluation
options. of them to evaluate. to evaluate. method.
equally.
It must include
both short and Logical, well- Well-thought-
Shallow Superficial
long-term reasoned, out, solid
recommendati recommendati
recommendatio relevant observations
Recommendatio ons and ons and
ns. There must observations and
ns and observations observations to
also be realistic 20 and recommendati
5 observations on
time frames, % recommendati ons on
on effective effective
effective solutions to a solutions to a
responsibilities, ons on suitable solutions to
solutions few of the few of the
and an solutions to many of the
issues or issues or
appropriate most issues or issues or
problems. problems.
evaluation problems. problems.
program.
Contains a few
Writing is There are There are a lot
grammatical or
Includes overall totally free of several of grammatical
spelling errors.
structure, spelling and grammatical or and spelling
Professional The bigger part
composition, 10 grammar spelling errors. errors. Ideas
6 presentation/ grammar, % errors. Concise,
of the ideas is
Some ideas are are not easy to
writing skills clearly
punctuation, clear, and presented follow. There
presented.
and grammar. creative clearly. are no
References are
presentation of References are references.
utilized.
ideas. Properly not used or
referenced. irrelevant.

Prepared by:
DR. KATHERINE D. PEREN
Instructor
Program Coordinator, GSOLC

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