PROJECTX

DESIGN SPRINT
PROJECTX
delivery: github

During the initial months of your third year at Epitech, you have, with the assistance of coach-
ing sessions and ideation discussions, pinpointed a problem that can be addressed through a
technical solution.

Now, it’s time for your team to turn your finest idea into a tangible project. The objective of this
Design Sprint is to develop and deliver a prototype of project X.

Your present tasks

During 2 days, you want to start addressing the main issues that you may encounter in the
design phase of your project. That’s why, in groups, you are to explore the various elements that
you brought up in the brainstorming phase.

And for the last 3 days, you will start developing a prototype for project X.

1
Day 1

Today, your objective is to figure out the existing offer, to draft the profile of your users, and to
single out your project with a unique trait.

1. Figure out what the existing offer is to grasp the specificities you could offer in your app.

Benchmarking
Once your idea of the service is clear and understood, it is important to always start a project
with an inventory of what is happening in the market, in order to start to assess where the
added value of your service will be placed. Several elements can make the difference: having
a different approach to the product / service, proposing a complementary offer, commu-
nicating differently with your customers . . .
A good Benchmarking will highlight what makes YOUR product / service different from
the existing ones while summarizing what is happening in the market (trends) and who
is already present and performing. Explore existing offers and find out what the main ad-
vantages and pitfalls are, for each of them.

Deliverable
Hand in a clear and concise grid/scheme elaborated to benchmark this type of product.
The grid will be completed with the comparison elements of 4 main competitors.
The delivered file will be named Benchmarking_PROJECT_X_groupname.pdf

Advised keywords for research: company.com, crunchbase, similarweb, statista

2
2. Now that you figured out the existing offer, work out what your users may look like.

Personas
A good idea is worthless if it is of no use to anyone. It is therefore important to think about
Why? and for whom? Do this before even thinking about the specific functionalities of your
product / service.
As a reminder, definition of a Persona: “fictional character created to analyze the behavior
of a customer or a prospect. These characters aim to remain a central element of reflection
during the development of a product / service. The goal is for the team to question each
time a feature is developed: the needs, motivations and objectives of the personas to use
(or not) it. Personas put the human back at the center of technical development.”
Use the description of the project and write “template users” for PROJECT X.

Deliverable
Hand in 3 complete personas in order to better figure out who your users are.
The delivered file will be named Personas_PROJECT_X_groupname.pdf

Advised tools: Hubspot, uexpressia or another tool may help you.

3
3. You now want to make sure you can stand out from the crowd with your offer.

Unique value proposition

A value proposition is a product, service, or experience that creates benefits (for the cus-
tomer) and solves problems. The value proposition is more than about communication - it
is the reason for and the rationale for your business.
✓ After having defined your personas => you know their needs,
✓ Thanks to your Benchmark => you know your strengths and what makes your solution
stand out.
All this is therefore summarized under your “Value Proposition” which brings together 3
essential points:
✓ The problems that your product / service solves.
✓ The benefits of your product or service.
✓ The arguments that prove that you are doing better than your competition.
What is it that your users will benefit from, that they don’t find in another product?
(a feature? An Experience? A philosophy?)

Deliverable
Using a simplified version of the Lean Canvas, complete only the 4 cells concerned by :
customer segment, problem, unique value proposition, solution.
The delivered file will be named LeanCanvas_PROJECT_X_groupname.pdf.

4
Day 2

Today, your objective is to make your solution concrete and testable. In other words, choose the
options / features that you will offer through your platform. Let’s prototype !

1. Using the personas you created yesterday, write 3 customer journeys, in order to better
understand what happens when a user uses your app.

Customer journey
The Customer Journey, or “parcours client” in French, refers to all of the actions and inter-
actions that a customer will have with a company. This process is understood in a global
sense, that is to say that the objective is to understand what journey your customer will
take from the discovery of the service, through the process of purchase and then the use
of the service, once bought, in order to always reflect on the needs of my user in order first
of all to encourage him to purchase and secondly to build loyalty by offering updates that
correspond to his expectations.

Deliverable
Hand in a file with the 3 customer journeys.
The delivered file will be named Customerjourney_PROJECT_X_groupname.pdf.

Advised tool: crustellence.

5
2. Now that you found out who your users can be and how they’ll interact with your product,
go ahead and prototype your app.
Prototype
An essential step during which ideas come face to face with reality! After having carried out
all the research to fully understand your users and their needs, it is now time to put into
practice and make the different expectations functional. It’s a time to feel free and creative.
You have to put everything down and you will have time to readjust. The goal is to create a
first model of your service to:
1. Be able to concretely test your solution with your users and adjust according to their
feedback,
2. Be able to discuss with your development team beforehand to make sure that what
you are looking to create is doable / not too expensive - establish a development budget.
Deliverable
Hand in a prototype for each meaningful view of your app, you can start with a paper pro-
totype, but the final version must be a model prototype.
The delivered file will be named Protoype_PROJECT_X_groupname.pdf.

Advised tools: Adobe XD, CANVA, Figma, Sketch.

6
Day 3 To 5

Now that you have a good idea of what needs the project intend to fill and it’s intended user
base, start developing the project X as best as you can.
Besides the technical aspect, the goal here is to setup a work organization for your group, com-
municate clearly together and produce a project that fit the needs.

Advised tool:

The rest of the day shall be dedicated to re-facto, complete, refine the deliverables of Day 1 and
Day 2 in order to make them more professional.

Feel free to hand in a second version of your past deliverables for this seminar.

7
 v 1.0.0