Datathon PS Final

The document outlines various problem statements for developing AI and machine learning solutions in digital marketing and financial reporting. Key proposals include a multi-agent system for optimizing marketing campaigns and an AI-driven tool for generating consistent financial narratives. Additionally, it presents models for predicting retail outlet preferences and customer churn in subscription services, emphasizing their potential business impacts on efficiency and revenue.

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Datathon PS Final

Uploaded by

pefitam801

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Download as PDF, TXT or read online on Scribd

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PROBLEM STATEMENTS

🔹PROBLEM STATEMENTS (GEN AI):

1️) Multi-Agent System for Optimizing Digital Marketing Campaigns.

📌 Problem Statement:
Develop a multi-agent AI system that optimizes digital marketing campaigns
by analyzing customer behavior, ad performance, and market trends. The
system should use intelligent agents to automate decision-making, allocate
budgets efficiently, and personalize marketing strategies for maximum
engagement and ROI.

💡 Business Impact: This solution automates the optimization of marketing

strategies, resulting in significant savings on A/B testing, better targeting,
and increased Return on Investment (ROI) for digital marketing campaigns.

2️) AI-Guided Financial Narrative Generation with Probabilistic

Consistency.

📌 Problem Statement:
Develop an AI-powered system that generates financial reports and
narratives with probabilistic consistency. The model should analyze
financial data, market trends, and historical patterns to produce accurate,
coherent, and data-driven financial insights while maintaining logical
consistency and reliability.

💡 Business Impact: This tool will help financial firms reduce the risk of
misinformation in market reports and news, offering a more reliable
approach to financial news generation that can enhance investment
decision-making.
🔹 PROBLEM STATEMENTS (CORE ML):
1) Retail Outlet Preference and Sales Prediction Model

📌 Problem Statement:
Create a machine learning model that predicts which retail outlets
customers prefer based on their past purchases, product choices, and
demographics. The model should combine data from different sources to
accurately forecast customer behavior, provide personalized
recommendations, and help businesses decide where to place stores for
maximum sales

💡 Business Impact: This predictive model enables retail businesses to

optimize store placements, target the right customers with personalized
offers, and ultimately increase foot traffic and sales.

2) Predicting Customer Churn for Subscription-Based Services

📌 Problem Statement:
Build a predictive model to identify customers likely to cancel their
subscriptions by analyzing their usage patterns, engagement levels, and
sentiment. The model should adjust retention strategies dynamically,
enabling businesses to take proactive steps to reduce churn and improve
customer loyalty