PureWave Hydration
Business Plan
January 14, 2025
Causwagan, Baring, Lapu-Lapu City
0915 665 9663
[email protected] www.purewavehydra.com
GROUP 6
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Section I – Marketing Plan
1.1 Description of the product
Pure Wave Enterprises offers high-quality purified drinking water designed to
meet the health and hydration needs of our customers. Our product is created using
state-of-the-art filtration and purification systems to ensure the removal of
contaminants and provide water that is safe, clean, and refreshing. We provide water
in various container sizes, including gallon jugs and smaller bottles, to cater to both
residential and commercial needs.
Our purified water is sourced from reliable, eco-friendly processes that
prioritize health without compromising on taste or quality. The water undergoes
several stages of filtration, including reverse osmosis and UV sterilization, to remove
impurities, ensuring that it meets the highest standards of safety and purity. Each
batch is carefully tested to guarantee consistency and quality, providing peace of
mind to our customers.
In addition to our high-quality water, we offer reusable containers for
purchase, which help reduce plastic waste. These containers are durable, easy to
clean, and designed to be refilled multiple times, supporting our commitment to
sustainability. Customers can opt for our delivery service, which brings water directly
to their door, or visit our water station for refills, ensuring convenience for all.
The product’s main features include purity, convenience, and eco-friendliness.
By offering a clean and healthy water solution, Pure Wave Enterprises aims to
contribute to the well-being of individuals, families, and businesses. Our water is not
just a product; it is a commitment to providing the community with an essential
resource while promoting sustainability through the reduction of single-use plastic.
Pure Wave Enterprises also ensures that our water is competitively priced,
making it accessible to a wide range of customers. Whether it’s for a household,
office, or commercial establishment, our purified water offers an affordable and
reliable hydration solution.
1.2 Comparison of the Product with its Competitors
Water Quality
Pure Wave Enterprises: Our water undergoes a multi-stage filtration process,
including reverse osmosis and UV sterilization, ensuring the highest quality and
purity. Each batch is rigorously tested to meet safety standards, offering water free
from harmful contaminants.
Competitors: Many competitors rely on standard filtration methods that may
not remove all contaminants or ensure consistent quality. Some may not offer
thorough testing, which can lead to variations in water purity and quality.
Pricing
Pure Wave Enterprises: We offer competitive pricing that ensures affordability
without compromising on quality. Our goal is to provide clean and safe water at a
price that fits within the budget of families, businesses, and organizations.
Competitors: Competitors may have varying price points, but some may
charge premium prices for water that does not meet the same high-quality
standards. Additionally, delivery services may come at extra costs, making them less
affordable for some customers.
Sustainability and Environmental Impact
Pure Wave Enterprises: We prioritize sustainability by offering reusable
containers, reducing the need for single-use plastic. Our water delivery services
encourage customers to return containers for refills, minimizing waste and
contributing to environmental conservation.
Competitors: Many competitors still rely heavily on single-use plastic bottles,
which contribute to environmental pollution. While some may offer refillable options,
they may not emphasize eco-friendly practices as part of their core business model.
Customer Service
Pure Wave Enterprises: We provide exceptional customer service with a
focus on building long-term relationships. Our customer support team is always
available to address inquiries, and we offer flexible delivery options to meet the
needs of both residential and commercial customers.
Competitors: Customer service varies among competitors, with some offering
limited communication channels and slower response times. Delivery services may
also be less flexible, making it harder for customers to access water when needed.
Product Variety and Services
Pure Wave Enterprises: We offer a variety of water container sizes, including
gallon jugs and smaller bottles, to cater to different customer needs. Additionally, our
delivery service ensures convenience for busy customers who prefer not to visit the
station.
Competitors: While competitors may offer similar product sizes, not all provide
the convenience of delivery or a wide range of services. Some may limit product
options, making it less convenient for customers to find the exact size or service they
need.
1.3 Location
Situated in the bustling locality of Causwagan, Olango Island, our
establishment enjoys a prime and accessible location. Nestled amidst a thriving
community and surrounded by notable landmarks such as Villa Saturnina and Sto.
Niño Chapel, our presence in this area offers more than just convenience—it creates
a welcoming hub for both residents and visitors to the island. Positioned within easy
reach, our location ensures accessibility for those seeking quality products and a
delightful experience, enhancing the overall appeal of exploring the vibrant
surroundings of Olango Island.
1.4 Market Area
Beyond the local area, we can see the busy barangay of Causwagan, Baring.
As key centers of community life, these regions are teeming with activity and are
therefore ideal markets for our products. By having a presence in these vibrant
areas, we hope to capitalize on the residents’ different tastes and demographics.
From the lively streets of Causwagan Baring marketplace and the calm residential
areas. By serving their needs and tastes with our selection of fine mineral water,
hopes to become an essential part of these communities.
1.5 Main Customers
Demographic:
Age: Our primary customer base would likely range from families, working
professionals, and health-conscious individuals typically between the ages of 10 and
65.
Gender: Our customer base is evenly distributed among males and females.
Location: The business primarily targets residents and establishments in the local
area, such as households, offices, and schools in Sitio Sto Nino. Barangay Baring.
Occupation:
Customers come from various occupations, including office workers, business
owners, students, and homemakers.
Psychographic:
Health Consciousness: Customers prioritize access to clean, safe, and affordable
drinking water for daily consumption, valuing health and hygiene.
Lifestyle: They maintain busy schedules and prefer the convenience of readily
available purified water for their homes or workplaces.
Environmental Awareness: Many customers appreciate sustainable solutions, such
as refillable containers, as part of their efforts to reduce single-use plastic waste.
Practical Value: Customers value consistent water quality and reliable delivery or
refill service, aligning with their focus on convenience and affordability.
1.6 Selling Price
The pricing strategy of Pure Wave Enterprises adopts a value-based approach,
ensuring affordability while maintaining exceptional product quality. Our goal is to
provide the community with purified water that meets the highest safety and quality
standards.
Standard Price: Water refills are priced competitively at ₱15.00 per container for in-
store refills.
Delivery Price: For customers who require delivery services, a fee of ₱10.00 per
container is applied to cover logistics and added convenience.
Promotional Discounts: We offer special rates for bulk orders or loyal customers,
particularly for schools, offices, or events, to strengthen relationships and promote
repeat business.
1.7 Sales Forecast for Pure Wave Enterprises
1.8 Promotional Activities
Social Media Engagement “Pure Hydration”
• We utilize social media platforms to post engaging content about the benefits of
clean and purified water from Pure Wave Enterprises, encouraging likes, shares, and
comments.
Discounts and Special Offers “Hydration Deals”
• We offer periodic discounts for bulk water purchases or loyalty rewards for regular
customers, incentivizing repeat business and larger orders.
Engaging in Video Content “The Purity Process”
• We create video content showcasing the water filtration process, testimonials from
satisfied customers, and the convenience of our services. These videos are shared
on social media and our website to increase brand awareness and engagement.
Referral Program “Spread the Purity”
• We launch a referral program where customers earn discounts or free refills for
referring new customers, encouraging word-of-mouth marketing and expanding our
customer base organically.
Cross-Promotion with Partner Businesses “Hydration Partners”
• We collaborate with local businesses, such as gyms, restaurants, and schools, to
promote our water services through exclusive offers and joint promotions.
Sampling Booths “Taste the Freshness”
• We set up sampling booths at community events or local establishments, offering
free samples of our purified water to create positive impressions and attract new
customers.
1.9 Marketing Strategy
1. Highlight Quality and Safety. We highlight the purity and safety of our water by
sharing certifications and lab test results. We display these certifications in our
shop and on our social media pages to build trust with our customers.
2. Implement Eco-Friendly Initiatives. We encourage customers to bring their
own reusable containers by offering discounts. We run a recycling program for
old or damaged water containers to promote sustainability.
3. Offer Affordable Pricing and Loyalty Rewards. We maintain affordable pricing
while ensuring the highest quality standards. We run a loyalty program that
rewards customers with points for every refill, which they can redeem for
discounts or free refills.
4. Provide Home Delivery Service. We provide a reliable and eco-friendly
delivery service, using bicycles or vehicles to reduce our carbon footprint. We
ensure timely deliveries and excellent customer service to keep our
customers satisfied.
5. Strengthen Our Digital Presence. We manage social media accounts to
promote our services, share eco-friendly tips, and interact with our
community. We encourage our customers to leave online reviews and
testimonials to attract more people.
6. Educate Our Customers. We educate our customers on the importance of
drinking clean water and reducing plastic waste through workshops, leaflets,
or social media posts. We also share tips on conserving water to align with
our sustainable goals.
7. Offer Flexible Payment Options. We offer multiple payment options, including
cash, QR codes, and digital wallets, to ensure our customers’ convenience.
We also provide prepaid plans for regular customers, offering discounts and
ensuring consistent patronage.
8. Build Partnerships with Local Businesses. We collaborate with nearby
restaurants, schools, and offices to supply water in bulk at competitive rates.
We partner with other eco-friendly businesses to promote each other’s
services.
1.10 Marketing Budget
The marketing budget for Pure Wave Enterprises is designed to effectively promote
the business, attract customers, and establish a strong brand presence. A total of ₱8,000.00
is allocated for advertising, which includes distributing 100 flyers and investing in targeted
social media ads on Facebook and TikTok to maximize reach and engagement. Promotions
and launch events are given ₱9,000.00, with initiatives such as a grand opening promo
offering free 1-gallon refills for the first 100 customers and discounts for new customers over
three months to build loyalty. Branding and signage, with a budget of ₱2,500.00, focuses on
creating professional store signage, logo design, and branded uniforms to enhance visibility
and establish a cohesive brand identity. Additionally, ₱3,500.00 is set aside for community
engagement and miscellaneous expenses, including water donations to local events or
schools to foster goodwill and a contingency fund for unforeseen marketing needs. This
comprehensive approach ensures Pure Wave Enterprises effectively reaches its target
market while promoting sustainability and community connection.
