MIL REVIEWER 2.

Content

Lesson 1: About MIL a) Purpose – consider the audience; Proofread

give credits to info; Stay neutral; Be
Communication – act of transferring information. sensitive in topics and don't overpower the
content you tend to post.
b) Picture & Videos – don’t post
Laswell’s Model (1948) – linear communication
inappropriate pictures and videos; sharing
model using who, what, where, whom, and with what
photos & videos with identifying information
effect; cognitive, behavioral, emotional.
can be also a risk; ask permission before
saving, tagging, and sharing photos
Shannon-Weaver Model – mathematical model
c) Post – think before you post; don’t post
describing how info is transferred from sender to
personal and private information related to
receiver; foundation of many communication models;
family, colleagues, or even strangers
has noise.
d) Social Image – having positive image can
also encourage others; consider everything
Osgood-Schramm Model (1954) – a circular model that you say and do in social media as
describing how a sender and receiver exchange permanent; Keep your post good and
information. positive, and can be a good
impression
Media & Information Literacy – lifelong and
essential skill & competency that allows a person to 3. Information
engage with media & other info providers and
access, retrieve, understand, evaluate, use, create,
a) Facts – don’t rely on rumors/info from
share info.
friends; avoid sharing fake news and
misinform; fact check first.
Media – medium of communication through personal b) Source – look for the sources of the info; do
objects (e.g. TV) your research; make sure that the sources
are reliable
Literacy – ability to identify, understand, interpret, c) Sharing – after fact checking, share the
create, and communicate using printed & written post; communicate important information
materials associated with varying contexts. quickly & ensure you reach everyone. Use
proper grammar and explain well.
Media Literacy – ability to access, analyze, evaluate
and create media; empowers people by providing 4. Personal
competencies to engage with traditional & modern
media. a) Privacy - think about who can see your
post; refrain from sharing information
Info – data & knowledge from study, experience, online; keep some things private.
instruction, signals/symbols. b) Attitude – respect other people's opinion
online; show kindness and be approachable;
Info Literacy – ability to recognize when info is Be polite and friendly when engaging; be
needed, and locate, evaluate, communicate info in patient and don't overreact,
various formats. c) Habits – research before sharing; always
greet someone online; compliment someone
Technology Literacy – ability of an individual to online; habit of making friends
responsibly, appropriately, and effectively use
technological tools either working alone or with TIPS FOR RESPONSIBLE SOCIAL MEDIA USE
others.
1. Own your image, personal info and how they’re
Lesson 2: Responsible Use of Media & Info used. (e.g. terms of service)

1. Preference – selection of something over others. 2. Obtain permissions

2. Habit – a recurrent and unconscious pattern of 3. Scrub your accs

behavior.
4. Password Diligence
3. Lifestyle – way of living
5. Spread love
1. Messages
Lesson 3: Traditional & Modern Media
a) Text –communicate clearly; avoid texting
inappropriately; reread your text. 1. Traditional – experience is limited; one
b) Comment –read what is being shared; think directional; sense receptors are very specific.
again after writing; read the mood
c) Reply – make it short & concise; don’t reply 2. Modern – more interactive; audience is involved
any insulting words; apologize if necessary, and can send feedback simultaneously; integrates
delete offending replies aspects of trad media.
Evolution  A "movie" or "motion picture,"
 series of moving images shown on a screen,
1. Pre-Industrial Age (Before 1700's) – people usually with sound, that make up a story
discovered: creating fire, making paper out of plants,  the photographic strip of plastic that runs
forging weapons and tools. through a camera and captures the film's
images
2. Industrial Age (1700s-1930s) - people  considered impressionable and has a
discovered the cathartic effect (providing psychological
relief) to its audience.
following: using power steam, developing machine  able to enhance the media experience
tools, establishing iron production, manufacturing because of the audio-video component
various products, and publishing books through which heightens both the sense of hearing
printing press. and sense of sight.
 important cultural artifacts because they
3. Electronic Age (1930s-1980s) - people reflect the desires, ideologies, and
described the: inventing the transistor, harnessing sensibilities of the culture to which they
the power of transistors that led to the invention of originate from.
transistor radio, electronic circuits; early computers,
improvement of the efficiency of the long distance Video Games
communication
 a game played by electronically
4. Information Age (1900s-2000s) - The era manipulating images produced by a
where we now live and enjoyed the benefits of computer program on a television screen or
microelectronic tools with personal computers, other display screen.
mobile devices, and wearable technology.  continue to grow popular to both young and
old because of their increased interactivity
Lesson 4: Types of Media and interconnectivity

Print Media New Media

 “Press”  digital media that are interactive,

 refers to materials that are written and are incorporate two-way communication and
physically distributed. involve some form of computing.
o Books – first mass media in human o Social Media – forms of electronic
history communication through which
o Newspaper people create online communities
o Magazines – advertising-based (large to share information, ideas,
bulk of earnings of magazine and personal messages, etc.
newspaper publishers come from  A development in technology that is at the
advertising products rather than selling heart of all the convergence that you see
the newspaper or magazine. occurring in traditional media.
 made it easier to address a wider audience
in all corners of the world.
Broadcast Media  Ideas reach other people in a shorter span
of time, making society more connected
 provides valuable info that can inform and than ever.
educate  Access to content whenever and wherever is
 recreational and includes reality television, almost possible.
situation and sketch comedies, movies, sports
and advertising. Media Convergence
 Ubiquity media/household media cuz it’s found
everywhere
  co-existence of print media, broadcast
o Television – both local and international in media, the internet, mobile phoned allow
media content to flow across various
real time while the news is happening; platforms
electronic system of transmitting images  The ability to transform different kinds of
with sound over a wire of space apparatus. media into digital code, accessible by a
o Radio – first electronic mass medium and range of devices (ex. from the
the precursor of television; more popular in personal computer to the mobile
rural areas cuz of battery-operated radios phone) creating a digital communication
that people can be carried to the field ; environment
young people’s media cuz proliferation of
FM radio stations catering to the musical
taste of younger generations (format media)
Lesson 5: MIL Sources
Film
Identifying good info
  Reliability – if it can be verified &  Camerawork – how the camera is
evaluated; the trustworthiness of the operated, positioned & moved to achieve
source. certain effect
 Accuracy – refers to the closeness of the  Editing – process of choosing, manipulating
report to the actual data. & arranging music/sound
 Value – if it aids the user in  Audio
making/improving decisions.  Lighting
 Author of the source
 Timeliness Symbolic codes

MIL Sources  Setting – time & place of the narrative

 Mise en Scene – everything within frame;
1. Libraries – collection of books, periodicals all objects within the frame.
& films for people to read, borrow, use  Acting
o Academic library  Color – strong cultural connotations
o Public library  Red – strong emotion
o School library (anger/romance)
o Special library  Orange – emotional/menta
2. Internet – global computer network responses
providing a variety of information and  Yellow – grabs and holds attention;
communication facilities most babies cries with this color
3. Indigenous Media – exchange of  Green – stronger emotions
information among people, communication  Blue – positive mood
that may take place within family members,  Purple – feminine color
communities, and in the marketplace.  Brown – match one’s home
4. Alternative Media – media sources that
differ from established or dominant types of Written codes – used to interpret a narrative &
media in terms of their content, production, communicate information
or distribution e.g. social media.
Convention codes
Determining reliability of information
o Form – distinct ways that the audience
1. Check author expect codes to be arranged in media. E.g.
2. Check the publishing date Title, credits at the end, post credits
3. Check citation o Story convention – common narrative
4. Check domain/owner structures
5. Check site design & writing style o Genre conventions – common use of
tropes., characters, settings, and themes
Determining accuracy of information
Media meaning – pieces of information sent from
1. Look for facts source to receiver
2. Cross-reference with other sources
3. Determine reason for writing  Media producers – create
4. Check for advertising  Media stakeholders – producers that have
common interest
Lesson 6: MI Sources  Media audience

Language – system of arbitrary, vocal symbols that

permit all people in a given culture; symbolic
ingredients, codes & convention

Denotative – literal meaning

Connotative – various impressions in meaning

Genre – category of artistic, musical, literary

composition by particular style/form.

Media codes – system of signs that create meaning

Convention – accepted ways which codes are

organized in a product.

Technical codes