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GMVMax One Pager Feb

GMV Max is a new marketing solution by TikTok that optimizes total return on investment by integrating organic content, affiliate marketing, and paid ads. It uses AI to enhance delivery, automate decision-making on ad formats, and optimize creatives for better campaign performance. Currently, GMV Max is available in Mexico (Beta), the US, and Southeast Asia through TikTok Ads Manager and Seller Center.

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Walt Groves Jr.
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139 views1 page

GMVMax One Pager Feb

GMV Max is a new marketing solution by TikTok that optimizes total return on investment by integrating organic content, affiliate marketing, and paid ads. It uses AI to enhance delivery, automate decision-making on ad formats, and optimize creatives for better campaign performance. Currently, GMV Max is available in Mexico (Beta), the US, and Southeast Asia through TikTok Ads Manager and Seller Center.

Uploaded by

Walt Groves Jr.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TikTok

TikTok Confidential&&Proprietary
Confidential Proprietary
[Sob]

Maximize
o t al R O I
T
on your TikTok Shop
More than just advertising, GMV Max is a first of its kind marketing solution that
looks beyond ROAS to optimize for total return on investment.

This solution is automatically powered by the entire TikTok Shop ecosystem:


approved organic content, affiliate, and paid ads to maximize your ROI—so you
can spend time focusing on what matters most—your products.

Key Benefits How it Works

Enhanced delivery GMV Max is a new


GMV Max optimizes organic delivery in goal-oriented campaign
addition to paid ad traffic, providing you with type that leverages AI to
incremental GMV that would not otherwise be drive sales across your shop
attainable without GMV Max. in a more efficient manner.

It starts with signal synergy. TikTok Shop


Less guesswork, so you can focus on marketing automation creates signal synergy
what matters based enhanced delivery by optimizing organic
You choose the products, ROI and budget, delivery in addition to paid ad traffic, providing
automation takes care of the rest, leveraging advertisers with incremental GMV that would
AI to fully optimize your campaign operations not otherwise be attainable without GMV Max.
for TikTok Shop, resulting in more efficient
spending and faster results. Automated decisioning on ad formats and
placements across TikTok. GMV Max looks at
all possible placements across TikTok, including
Powered by the full TikTok Shop content in the Shop Tab across search results and
ecosystem recommendations, the For You Feed, TikTok
This solution is powered by the search results, and video and product card
entire TikTok Shop ecosystem: approved organic, Shop Ads ad formats.
affiliate, and paid ad content work together to
maximize your ROI. With the help of automation, AI Powered Creative Optimization.
creatives are tested and optimized at scale, TikTok Shop marketing automation uses Ai
ensuring that the right creatives are placed in powered optimization to choose which creative
front of the right audiences. to place where - including even approved
organic videos with a product anchor link!

Availability
Available in MX Beta, US, and SEA through TikTok Ads Manager and Seller Center

This document is the property of TikTok Inc. and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. TikTok undertakes no obligation or responsibility to update
any of the information contained in this document. Past performance does not guarantee or predict future performance.

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