OUR VISION

Jazz, being the #1 digital network

of Pakistan and the leader of
digital revolution, has a brand
promise of “Success Always”,
aiming to pave the way for a digital
Pakistan, being not only your
mentor but a friend i.e. frientor.
OUR MISSION
Empower millions more with the tools necessary to progress in
an increasingly digital economy. From being the first operator
to launch SMS in the country, to being the first to drive
Pakistan into digitalization, we are proud of the journey that
we have undertaken – and we’re just getting started!
 25 YEAR LEGACY Launch of #DigitalPakistan
thought leadership campaign to
make Pakistan a global force in
technological innovation, while
Launch of JazzCash
App and several
others connecting
millions of Pakistanis
reaching 58 million customers to critical financial

2019
services, entertain-
ment and education
among other
services, while
reaching 55 million
SMS customers

2018
FREE
INCOMING RS. 5 MILLION 40 million biometrical-
First to launch SMS and ly verified customers
Provision of services for
make incoming calls free Within a year, Mobilink’s within the framework

1998
customers both in local Rs. 5 million raised for MobiCash, the first
of the country’s
2000
and regional languages the Mobilink Earthquake subscriber base grows mobile payment transfer

2003
Relief Initiative exponentially reaching facility, was launched security directions

2005
Mobilink emerges as the first 30 million customers
prepaid brand of Pakistan

2007 2012 2015

1994 2004
LiterSMS

2008 2017
acy Base
Prog d

2006
ram

ICT

Mobilink marks the launch of

Enha
Prog nc
ramemen
t

En

GSM services in Pakistan

Supptrepr
ort eneu
Initi rism
ative

5 MILLION

2014 SMS LITERACY Emergence of Jazz as

2001 2016
Mobilink leads the market PROGRAMME both a powerful
share with 5 million Rs. 20 million donated to SMS literacy programme brand and an
Indigo launched: The first subscribers to set up two schools rolled out to extend institution that
postpaid brand of Pakistan Launch of the ‘Make Your
Mobilink subscriber base awareness amongst impacts the lives of
Mark’ Campaign to link all
reaching 20 million masses about education Pakistani’s
customers sustainability efforts via
and auxiliary technology
digital platforms
Mobilink - Warid merger
completed making it the
largest, most effective and
transparent merger of ICT
in Pakistan
 WE ARE A FAMILY OF
60 MN & GROWING…
Being a family of 60 million+ loyal customers and for 25 years, we have maintained market
leadership and established ourselves as digital thought leaders by providing cutting-edge,
integrated communications solutions, creating the strongest brands, and offering the largest
portfolio of digital value-added services.
OUR PRODUCTS

DATA VAS DIGITAL B2B JAZZCASH

Jazz, bringing Jazz Super Jazz has a wide array of Our Digital team with Jazz Business offers Staying true to Jazz’s
4G and Jazz WiFi Value-Added Services the aim of digitization customizable solutions thought leadership,
Devices to facilitate making us larger than has multiple apps and to almost every business JazzCash is the leader of
consumers at every life and more of a platforms to offer like problem out there, Digital Financial
touch point of their lifestyle brand namely; JazzWorld, Jazz currently serving Services and has grown
lives, is backed up by 4 JazzTunes, Jazz Discount Kamyaab Kisaan, Jazz 25000+ certified to be a company that
consecutive OOKLA Bazar, Jazz TV etc. Xlr8 etc. companies. financially empowers
Speed Test Awards. over 6 million people
with JazzCash.
 BRAND OF THE
YOUTH

The generation of NOW believes in staying connected all the time, seamlessly. For them, life is all about living in
the moment, capturing it and sharing it with the world. Precisely, they are firm believers of “show me as it happens”.
For our youth, life is all about having seamless access and experience to anything and everything. This is where Jazz
is their ultimate enabler, providing them with this life at just the touch of their finger, every minute of every day.
Jazz, being a brand of the NOW generation, has everything from its products and services to its brand positioning
and tonality geared towards catering to the digital youth of Pakistan.
BRAND PHILOSOPHY
Jazz understands that in addition to having a seamless
connection, what is more important to the youth of today is
staying motivated, passionate and wanting to achieve big
things. But due to the lack of opportunities and guidance, they
easily get demotivated.

Even then, they are resilient and optimistic, believing that

they will indeed make it happen somehow. This is where Jazz
steps in, as their frientor (mentor yet friend), acting as an
enabler to help them achieve their dreams and show the
world their true potential.

Essentially, this is the essence and philosophy behind our

tagline;

“DUNYA KO BATAA DO”

WHAT IS
SURGE?
A brand driven 360-marketing competition
Allowing students from all disciplines to
compete and showcase their talents.
The Case Study is going to be about Jazz as
a brand of NOW.
A one-in-a-lifetime opportunity for university students
to have a first-hand experience to the
Digital World of Jazz.
3 rounds – ONE BIG IDEA.
One big Prize!
CHALLENGE
STATEMENT:

What will it take for YOU

to switch to Jazz?
Develop a 360 Degree Campaign
addressing the Challenge.
PHASES

PHASE 1 PHASE 2 PHASE 3

ELEVATOR UNIVERSITY GRAND
PITCH PRESENTATIONS FINALE
Students upload a 3-slider elevator pitch The shortlisted teams present their ideas Grand Finale is the National Final in which
online as per the challenge statement. in further detail to the Jazz jury in their the shortlisted teams from all over Pakistan
particular regions. compete head-on for the final prize and get
Shortlisted ideas qualify for the phase 2.
The shortlisted teams qualify a chance to implement their campaign in
for the phase 3. real time.
GRAND PRIZE
TRIP TO
DUBAI
ELIGIBILITY CRITERIA:
Team of 3.
Juniors or Seniors (3rd year & 4th year).
All disciplines and Majors are eligible.
Students in a team need to be from the
same university.
Age not above 25.
CASE STUDY: ELEVATOR PITCH
Jazz, being the No.1 digital brand of Pakistan, has been in the business for 25 years now. From pioneering the digital revolution in Pakistan to having the
largest customer base, from numerous verticals to innumerable services, Jazz has done it all. Since it is such an old and experienced company, people have a
perception of it being old-fashioned as well. To break this perception is where we want you guys!

Jazz, although being 25 years old, is the Brand of the Youth. The challenge statement here is “What will it take for you to switch to Jazz”, “What will you do
to ensure brand love in the people”. You being the youth and the future of Pakistan, what would be your big idea to ensure that everyone who is with you
and comes after switches to Jazz and encapsulates immense brand love for Jazz? We want that one big idea of yours for the elevator pitch which could be
the center of an epic campaign.

For the elevator pitch, what is needed of you is to submit your BIG IDEA in the form of a PDF comprising of 3-slides as follows;

Introduction
Team Name
Insights
Big Idea

Your BIG IDEA can be a guerilla campaign as well. However, this idea would in the next stage be required to get translated into an entire 360 marketing
campaign. As for this stage, give us your BIG IDEA and the insights which led you and your team to decide that this is it! This is what would make Jazz
perceived and believed as the Brand of the Youth and the Brand of NOW!

Best of luck!

SURGE AWAY AND DUNYA KO BATAA DO!