Chapter 8 - Developing An Effective Ethics Program (Guide)
Chapter 8 - Developing An Effective Ethics Program (Guide)
Ch 8 Summary
Values Orientation: strives to develop shared values. Although penalties are attached,
the focus is more on an abstract core of ideals such as respect and responsibility. Instead
. of relying on coercion, the company's values are seen as something to which people
willingly aspire.
Code of ethics: the most comprehensive and consists of general statements, sometimes
altruistic or inspirational, that serve as principles and the basis for rules of conduct. A
code of ethics generally specifies methods for reporting violations, disciplinary action for
violations, and a structure of due process.
Codes of conduct: a written document that may contain some inspirational statements
but usually specifies acceptable or unacceptable types of behavior. A code of conduct is
more akin to a regulatory set of rules and. as such, tends to elicit less debate about
specific actions.
Statement of Values: serves the general public and also addresses distinct groups such
as stakeholders. Values statements are conceived by management and are fully developed
with input from all stakeholders.
Six values that have been suggested as being desirable for codes of ethics include:
1. trustworthiness
2. respect
3. responsibility
4. fairness
5. canng
6. citizenship
These values will not be effective without distribution, training, and the support of top
management in making these values part of the corporate culture.
Ethics of Officers are responsible for managing their organizations ethics and legal
compliance programs. They are usually responsible for:
1. assessing the needs and risks that an organization-wide ethics program must
address
2. developing and distributing a code of conduct of ethics
3. conducting training programs for employees
4. establishing and maintaining a confidential service to answer employees'
questions about ethical issues
5. making sure that the company is in compliance with government regulation
6. monitoring and auditing ethical conduct
7. taking action on possible violations of the company's code
8. reviewing and updating the code
Failure to understand and appreciate these goals is the first mistake that many firms make
when designing ethics programs.
A second mistake is not setting realistic and measurable program objectives. Once a
consensus on objectives is reaches, companies should solicit input through interviews,
focus groups, and survey instruments.
The third mistake is senior management's failure to take ownership of the ethics program.
Maintaining an ethical culture may be impossible if CEO's do not support an ethical
culture.
The fourth mistake is developing program materials that do not address the needs of the
average employee. Many compliance programs are designed by lawyers to ensure that the
company is legally protected.
A final common mistake is designing an ethics program that is little more than a series of
lectures. In such cases, participants typically recall less than 15 percent the day after the
lecture. A more practical solution is to allow employees to practice the skills they learn
through case studies or small group exercises.