Develop and Update Event Industry Knowledge : Contact

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Develop and update event industry knowledge


Structure and Operation Lecture 1

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Van Der Wagen, L., (2005) Event Management, Second Edition, Pearson Hospitality Press Watt D.C., (1998) Event Management in Leisure and Tourism, Addison Wesley Longman Limited Walker, J., (2010) Introduction to Hospitality Management, Third Edition, Pearson Prentice Hall Walker, J., (2009) Introduction to Hospitality, Fifth Edition, Pearson Prentice Hall

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SITXEVT001A J. Cheung (2011)

Module Outlines

Assessment
Tasks Group project (Report and Presentation) In-class exercises/ discussion Examination Weighting 40% 40% 20%

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SITXEVT001A J. Cheung (2011) SITXEVT001A J. Cheung (2011)

Introduction
Event manager need to ensure the smooth running of the event, to minimise the risk and to maximise the enjoyment of the event audience

Introduction
Event manager carries overall responsibility for ensuring that the event is a success

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SITXEVT001A J. Cheung (2011)

SITXEVT001A J. Cheung (2011)

Definition
Special events as a unique moment in time celebrated with ceremony and ritual to satisfy specific needs

Definition
A special event is a one-time or infrequently occurring event outside normal programs or activities of the sponsoring or organizing body

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SITXEVT001A J. Cheung (2011)

SITXEVT001A J. Cheung (2011)

Definition
To the customer or guest, a special event is an opportunity for a leisure, social or cultural experience outside the normal range of choices of beyond everyday experience
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Characteristic
They are often once in a lifetime experiences for the participants They are generally expensive to stage They usually take place over a short time span
SITXEVT001A J. Cheung (2011)

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SITXEVT001A J. Cheung (2011)

Characteristic
They usually take place over a short time span They generally take place once only

Characteristic
They carry a high level of risk, including financial risk and safety risk There is often a lot at stake for those involved, including event management team
SITXEVT001A J. Cheung (2011)

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SITXEVT001A J. Cheung (2011)

Characteristic
There is often a lot at stake for those involved, including event management team Task management and people management Team with clearly defined responsibilities Team need to be organized and flexible
SITXEVT001A J. Cheung (2011)

Characteristic
There is often a lot at stake for those involved, including event management team Event can be unpredictable and do require quick thinking Decision-making and first-class analytical skills are important for event manager
SITXEVT001A J. Cheung (2011) Source:http://www.stockphotos.it/image.php?img_id=11046069&img_type=1

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A variety of events
Events are extremely diverse and treat every event as different Each event has own characteristic and requirements to be met
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A variety of events
Types of event ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________

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A variety of events
Types of event ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________

A variety of events
Types of event ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________

Source:http://kokchingmun.blogspot.com/ SITXEVT001A J. Cheung (2011)

Source:http://kokchingmun.blogspot.com/ SITXEVT001A J. Cheung (2011)

A variety of events
Types of event ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________

A variety of events
Types of event ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ ___________________

Source:http://kokchingmun.blogspot.com/ SITXEVT001A J. Cheung (2011)

Source:http://kokchingmun.blogspot.com/ SITXEVT001A J. Cheung (2011)

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