COMM226 Notes
COMM226 Notes
IT jobs
● CIO: highest-ranking IS manager, responsible for all strategic IS planning in the firm.
Although most CIO rise from the IS department, but CIO could also come from other
departments like finance, marketing.
● IS director: manages all systems throughout the firm and the day-to-day operations of
the entire IS organization.
● Info centre manager: manages IS services such as helpdesks, hotlines, training, and
consulting.
● APP dev manager: coordinates and manages new systems development projects.
● Project manager: manges a particular new system dev project
● System manager: manages a particular existing system.
● Operations manager: supervises the day-to-day operations of the data and/or computer
centre.
● Programming manager: coordinates all app’s programming efforts.
● System analyst: interfaces between users and programmers, determines info
requirements and technical specs for new apps.
● Business analyst: focuses on designing solutions for business problems, interraces
closely with users to demonstrate how IT can be used innovatively.
● Systems programmer: creates the computer code for developing new system software
or maintaining existing systems software.
● Applications programmer: creates the computer code for developing new app or
maintaining existing one.
● Emerging tech manager: forecasts tech trends, evaluates and experiments with new
tech.
● Network manager: coordinates and manages the organization’s voice and data
networks.
● Database administrator: manages the firm’s databases and oversees the use of
database-management software.
● Auditing or computer security manager: oversees the ethical and legal use of IS and
evaluates the quality or effectiveness of such systems.
● Webmaster: manages the firm’s website.
● Web designer: creates websites and pages.
Managing information resources
Managing IS in modern companies is a complex task, due to 3 factors:
1. IS have enormous strategic value to companies.
2. IS are very expensive to acquire, operate, and maintain.
3. Evolution of the MIS function within the company.
The responsibility for managing info resources is divided between the MIS department and
the users. The division depends on these factors:
● Size and nature of the organization
● Amount and type of IT resources
● Organization and top management’s attitudes toward computing
● Maturity level of the tech
● Amount and nature of outsourced IT work
● Countries in which the company operates
Data: raw descriptions of things, events, activities, and transactions that are recorded,
classified, and stored but are not organized to convey any specific meaning.
Information: data that have been organized to that they have meaning and value to the
recipient.
Knowledge: consists of data and/or information that have been organized and processed to
convey understanding, experience, accumulated learning, and expertise as they apply to a
current business problem.
Computer-based IS: IS that uses computer tech to perform some or all of its intended tasks.
Basic component of computer-based IS:
1. Hardware
2. Software
3. Database
4. Network
The first 4 components are called IT components.
5. Procedures: instructions for combining the above components to process information
and generate the desired output.
6. People: users
Types of organizational IS
Functional area IS (FAIS): supports a particular functional area within an organization.
Eg. accounting IS, finance IS, production/operations management (POM) IS
Tech guide 1
TG 1.1 Intro to hardware
Hardware consists of:
● CPU: manipulates the data and controls the tasks performed by other components.
● Primary storage: temporarily stores data and program instructions during processing.
● Secondary storage: stores data and programs for future use.
● Input tech: accept data and instructions and convert them to a form that the computer
can read.
● Output tech: present data and info in a form people can understand.
● Communication tech: provide for the flow of data from external computer networks to the
CPU, and vice versa. Eg. Internet and intranets.
TG 1.5 CPU
● Control unit: sequentially accesses program instructions, decodes them, and controls
the flow of data to and from the arithmetic logic unit, registers, caches, primary storage,
secondary storage, and various output devices.
● Arithmetic logic unit (ALU): performs math calculations and makes logical
comparisons.
● Register: high-speed storage areas that store very small amounts of data and
instructions for short periods.
Computer memory
Memory capacity: byte-kilobyte-megabyte-gigabyte-terabyte-petabyte-exabyte-zettabyte
● Primary storage: stores 3 types of info for very brief period of time:
1. Data to be processed by CPU
2. Instructions for CPU as to how to process the data
3. OS programs that manage various aspects of the computer’s operation
Primary storage takes place in chips mounted on the motherboard.
4 types of primary storage:
1. Register: part of CPU, has the least capacity, storing instructions and data only
immediately before and after processing.
2. Cache memory: temporarily store blocks of data that are used more often.
Faster than RAM.
3. RAM (random access memory): temporary, volatile, part of primary storage that
holds a program and small amounts of data for processing.
4. ROM (read-only memory): nonvolatile, storage for critical instructions (eg. boot
instructions)
Note: when power-off, data in the registers, cache and RAM are lost.
● Secondary storage: nonvolatile, slower
and cheaper than primary storage
○ Hard drives
○ Solid state drives (SSD): use
less power, more silent, faster,
and cost more than HD
Operating system: supervises the overall operation of the computer by monitoring the
computer’s status, scheduling operations, and managing input and output.
GUI (graphical UI): allows users to directly control the hardware by manipulating visible objects
and actions that replace complex commands. Eg. Windows, VR, speech input/output,
Social interface: guides the user through computer apps by using cartoon-like characters,
graphics, animation, and voice commands. Eg. Avatars
Service-oriented architecture: a collection of web services that are used to build a firm’s IT
application.
Organizational responses
Organizations respond to these pressures by implementing IT such as:
● Strategic system: provide org with advantages that enable them to increase their
market share and profits, to better negotiate with suppliers.
● Customer focus: provide better customer service
● Make-to-order and mass customization: shift from mass production to mass
customization (a firm produces a large quantity of items, but it customized them to
match the needs and preferences of individual customers).
● e-business/commerce:
Competitive advantage: any assets that provide an org with an edge against its competitors in
some measure such as cost, quality, or speed.
Value chain model: identifies points where an org can use info tech to achieve competitive
advantages. According to this model, activities conducted in any organization can be divided
into 2 categories:
1. Primary activities: activities related to the production and distribution of the firm’s
products and services. They create value for which customers are willing to pay.
Eg. For a manufacturing company, primary activities are purchasing materials,
processing the materials, and delivering products to customers.
Inbound logistics (input) -> operations (manufacturing) -> outbound logistics (storage
and distribution) -> Marketing and sales -> services
2. Support activities: activities that contribute to the firm’s competitive advantage by
supporting the primary activities. They do not add value directly to the firm’s products
and services.
Eg. firm’s infrastructure (accounting, finance, management), HR management, R&D,
procurement
Value system: includes the suppliers that provide the inputs along with their value chain.
Business-IT alignment: the integration of the IT function with the organization’s strategy,
mission, and goals.
However, many organizations fail to implement good business-IT alignment because:
● Business managers and IT managers have different objectives
● Business and IT departments are ignorant of the other group’s expertise
● Lack of communication
Quiz 2
1. Which of the following statements is false?
Competitive advantage requires the use of tech.
2. What major supplier can help Blackberry to be a leader of self-driving cars?
QNX
3. Applying copyrights and trademarks is an example of a marketing business process.
4. One of the key benefits of the App developed by NASCAR is the cumulative value of the
collected data that includes information on the pre-race inspections of all vehicles is
collected and stored in real time. What can NASCAR executives identify with this data?
Trends and patterns to help maintain a level playing field for all racers.
5. Managing purchasing is an example of a production business process.
6. Collecting sales tax is an example of a finance business process.
7. Which of the following statements concerning business processes is false?
A process cannot cross functional area boundaries.
8. Reconciling bank accounts is an example of an accounting business process.
9. Managing pay and payroll is an example of a human resources business process.
10. What types of applications did Nascar develop in order to incorporate all the items on the
paper-based form?
A dashboard view that displays each vehicle along with its progress through the
inspection process.
Midterm 2:
PlugIn 1 Business process
1.1 Business process: an ongoing collection of related activities that create a product or
service of value to the organization, its business partners, and/or its customers.
Business process involves 3 fundamental elements:
1. Inputs: materials, services, info flow from process activities
2. Resources: people and equipment that perform process activities
3. Outputs: the product or service created by the process
Customers can be: internal (manager who is the recipient of an internal report) or external.
Cross functional processes: multiple functional areas collaborate to perform the process, no
single functional area is responsible for a process’s execution.
● Accounting business processes
● Finance business processes
● Marketing business processes
● Production/operations management business processes
● HR business processes
● Management IS business processes
Eg. procurement and fulfillment are cross-functional business processes.
Business process improvement (BPI): a less radical, less disruptive, and more incremental
approach than BPR preferred by some organizations.
Eg. Six Sigma is a methodology for BPI used in financial and healthcare services.
BPI project follows 5 basic phases:
1. Define phase
2. Measure phase
3. Analysis phase
4. Improve phase
5. Control phase
Regardless of an organization’s size and function, it uses processes and ES to achieve its
goals.
Enterprise systems (ES): systems that support end-to-end processes, and are essential to the
efficient and effective execution and management of business process. Eg. system to
coordinate design department in Germany and manufacturing in China.
SAP: created as an enterprise system to integrate sales systems, accounting systems, and
manufacturing systems, etc in a single system with a single database.
Cardinality: the max number of times an instance of one entity can be associated with
an instance in the related entity.
Connectivity:
● One-to-one: students may register only one car at this university.
● One-to-many: professors may teach more than one class, and class can only be
taught by a professor.
● Many-to-many: students can register for one or more classes, and each class
can have one or more students.