Media and

Information
Literacy
EDITH E. BUSTILLOS
 Media and
Information
Literacy
Unlock the Definitions
Literacy: The ability to identify, understand, interpret,
create, communicate and compute, using printed and
written materials. Literacy involves a continuum of
learning, wherein individuals are able to achieve their
goals, develop their knowledge and potential, and
participate fully in their community and wider society.
• Media: The physical objects used to communicate
with, or the mass communication through physical
objects such as radio, television, computers, film, etc. It
also refers to any physical object used to communicate
messages.
 Unlock the Definitions
• Media Literacy: The ability to access, analyze,
evaluate, and create media in a variety of forms. It
aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to
engage with traditional media and new technologies.
• Information: A broad term that covers processed
data, knowledge derived from study, experience,
instruction, signals or symbols.
• Information Literacy: The ability to recognize when
information is needed, and to locate, evaluate, and
effectively communicate information in its various
formats.
 Unlock the Definitions
• Technology Literacy: The ability of an individual,
either working independently or with others, to
responsibly, appropriately, and effectively use
technological tools. Using these tools an individual can
access, manage, integrate, evaluate, create and
communicate information.
• Media and Information Literacy: The essential skills
and competencies that allow individuals to
engage with media and other information providers
effectively, as well as develop critical thinking and life-
long learning skills to socialize and become active
citizens.
• In your opinion, what makes an
individual literate in media and
information?
• What activities/habits do you practice
which illustrate media and information
literacy? Give at least
three examples.
 Introduction to
Media and
Information Literacy
Lesson 1
Media Information and Literacy
Media Information and Literacy
 The Evolution of
Traditional to New
Media
Lesson 2
The Evolution of Traditional to New Media
Pre-Industrial Age (Before 1700s) - People discovered
fire, developed paper from plants, and forged weapons and
tools with stone, bronze, copper and iron. Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)
The Evolution of Traditional to New Media
Industrial Age (1700s-1930s) - People used the power of steam,
developed machine tools, established iron production, and the
manufacturing of various products (including books through the printing
press). Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926
• Telegraph
• Punch cards
The Evolution of Traditional to New Media
Electronic Age (1930s-1980s) - The invention of the transistor
ushered in the electronic age. People harnessed the power of transistors
that led to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication became more
efficient.
Examples:
• Transistor Radio
• Television (1941
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. Hewlett- Packard 9100A (1968), Apple 1
(1976)
• OHP, LCD projectors
The Evolution of Traditional to New Media
Information Age (1900s-2000s) - The Internet paved
the way for faster communication and the creation of the
social network. People advanced the use of
microelectronics with the invention of personal computers,
mobile devices, and wearable technology. Moreover, voice,
image, sound and data are digitalized. We are now living in
the information age. Examples:
• Web browsers: Mosaic (1993), Internet
Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal
(1999), Wordpress (2003)
The Evolution of Traditional to New Media

• Social networks: Friendster (2002),

Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google
Hangouts (2013)
The Evolution of Traditional to New Media

• Search Engines: Google (1996), Yahoo

(1995)
• Portable computers- laptops (1980),
netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data
 ACTIVITY 1
“How media affect in my life”
Direction: Capture yourself showing how media
affect your life (personal, cultural, academic,
social).

Note:
▪ Printed long bond paper
▪ Duedate: January 9, 2025 (Thursday)
ACTIVITY 1 (format)
“How media affect in my life”

]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
]]]]]]]]]]]]]]]]]]]]]]]]]]]]
 ACTIVITY 2
“Evolution of Traditional to New Media ”
Direction: Make a timeline about the Evolution of
Traditional to New Media (Pre-Industrial Age,
Industrial Age, Electronic Age and Information Age)

Note:
▪ Printed long bond paper
▪ Due date: January 13, 2025 (Monday)
Information
Literacy
Lesson 3
Information Literacy
➢a set of individual competencies needed to
identify, evaluate and use information in the
most ethical, efficient and effective way
across all domains, occupations and
professions.
➢It refers to the ability to recognize when
information is needed and to locate,
evaluate, effectively use and communicate
information in its various formats.
 Disaster Scenario
“According to the weather forecast, there is no
typhoon. However, your locality is experiencing
heavy rainfall, while some parts in your province
/region are already flooded. There are reported
incidents of landslide, evacuation, stranded
vehicles and drowning. As a student, what are
you going to do?”
Disaster Scenario
“KNOWLEDGE IS POWER”
“Knowledge is an important aspect of
human life that leads to activities that
contribute to one gaining wealth,
influence, and power.”
“How does information
become knowledge?”
Ethical Use of Information
“There are times when you need to share information that
you have acquired from various sources written by different
authors. It is inevitable to directly quote their words in order
to preserve their meaning. However, quoting someone else's
words without giving credit to the author essentially gives an
impression that you are claiming ownership of the words
they have said. This is called plagiarism.”

Plagiarism: Using other people’s words and ideas without

clearly acknowledging the source of the information
Strategies in Avoiding Plagiarism
• Submit your own work for publication. You need to
cite even your own work.
• Put quotation marks around everything that comes
directly from the text and cite the source.
• Paraphrase, but be sure that you are not simply
rearranging or replacing a few words and cite the
source.
• Keep a source journal, a notepad, or note cards-
annotated bibliographies can be especially
beneficial
• Use the style manual in properly citing sources
• Get help from the writing center or library
Types of Media: Print,
Broadcast, New
Media
Lesson 4
 Type of Media
1. Write the following media formats on the board:
books, newspaper, television, Youtube, magazines,
social network, radio, memeography, newsletter,
cellphone, journals, film/movie
Print, Broadcast, and Digital (New) Media
Print Media - media consisting of paper and ink,
reproduced in a printing process that is traditionally
mechanical.
Broadcast Media - media such as radio and
television that reach target audiences using
airwaves as
the transmission medium.
• New Media - content organized and distributed
on digital platforms.
Print, Broadcast, and Digital (New) Media
Media Convergence
• The co-existence of traditional and new media.
• The co-existence of print media, broadcast media (radio and
television), the Internet, mobile phones,
as well as others, allowing media content to flow across various
platforms.
• The ability to transform different kinds of media into digital code,
which is then accessible by a range
of devices (ex. from the personal computer to the mobile phone),
thus creating a digital
communication environment.