Which one shall I choose?

Problem Statement

Lack of Nutritious & Healthy food

options at an Affordable pricing.

Due to lack of healthy food available in market,

people are addicted towards low quality junk food
due to which every second person in the society
faces more obesity problems thus we are unable
to produce a healthy society having high
immunity system.
Concept

"Let food be thy medicine and medicine be thy food."

The quote emphasizes the importance of

nutrition to prevent diseases.

The mantra for Blendit is "Food for Health"-

pure and natural juice without preservatives
packed with health benefits and immune-
boosting properties.

Research Ideation Concept

Concept Mood Board

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Target Audience Study

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User Study

Interview Questions
• How old are you?

• What is your gender?

• Where do you reside?

• Do you workout regularly?

• How frequently do you eat outside in a day ?

• How much do you spend on a single meal?

• Do you find enough healthy options to eat?

• Do you think your meal is worth the money?

• How accessible is healthy food around you?

• Would you like to healthy food options at night?

• If provided what kind of meal do you prefer?

• What is your ideal price range?

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Target Audience Mood Board

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User Persona
User Persona
User Empathy Map
User Pain Points

• Don't have healthy food options at night.

• Spending more than the ideal amount per meal on

daily basis.

• Don't have access to healthy food options nearby.

• Afraid of the taste/quality.

• Unaware about the benefits of various healthy food

options.

• Eating less than the required meals per day.

• short shelf life of products

BMC

Research Ideation Concept

Why Choose Blendit ?

Blendit is a movement to promote ecological

alternatives for satisfying our daily protein needs &
vitamins.

We, like many millennials, are part of the collective

consciousness that champions the switch to plant
based protein to minimize ecological impact in the
quest for nutrition.

It is our hope to bring about a change in perception The best value Ultimate flexibility At your convenience
that protein is not only for fitness enthusiasts but in
Best prize range with Sit back and relax while
You can take it
fact for people across all ages and genders. comparison to other We deliver your order
anywhere, how much &
competitors like at very cheap delivery
have it any time!
Frugaese, raw fees.
To bring our dreams to fruition, we developed an
exotic collection of flavored protein mixes, crafted with
mindfulness, whilst maintaining a fun and healthy
vibe. Feel the benevolence for nature, vision for future,
and enormous love for the wealth of health with our
flavorful protein packs.

Research Ideation Concept

 Protein

So now that you know protein is essential!

How do you maintain its supply to your body?

The answer could vary depending on your source.

Research Ideation Concept

4 P's of marketing:

What are the 4 P’s of marketing?

The 4 P's stand for product, price, place, and promotion, the four primary factors
that marketers need to consider when designing a campaign strategy.
A marketing strategy should:

• Communicate what the product will provide the customer.

• Demonstrate why the product's value fits its price.

• Appear in the places the company's target audience will encounter them.

• Use effective promotion strategies to reach potential customers.

Research Ideation Concept

 Keep these four objectives in mind
as you craft your marketing
strategy. The 4 P's should
influence your product
positioning, marketing channel
selection, advertising decisions,
promotional strategy, and copy
choices throughout the campaign.

4 P's of marketing:

Summary

The 4 P’s of marketing are

price, promotion, place, and
product—the four key
factors every marketer
should use to guide their
campaign strategy. Our
guide covers the 4 P’s of
marketing and gives a
breakdown of each step
involved.

Research Ideation Concept

USER SELLING POINT

• FUN FRUITY FLAVOURS • COMPLETELY ORGANIC • DELICIOUSLY REFRESHING PROTEIN

We is 100% homegrown, proudly desi, Our Protein is free from any additives or Easy to digest and delightfully tasteful,
and truly Indian but with an international toxins and is made from completely the philosophy behind blendit has always
feel. Our mantra is - Good For You, Better organic raw materials. This is as Green, been to amalgamate nutrition with epic
for the Planet. kind, and sustainable as you can get. taste. It’s no wonder that each new flavor
we offer comes to you only after
hundreds of taste trials.

• MADE IN INDIA • CONVENIENT • ADDED BENEFITS

blendit is the first of its kind to offer Our smoothies are made solely from 100% Fortified with antioxidants, immunity
protein in 6fun and varied flavours. Fancy organic blends so it easily mixes with boosters, Vitamin C, Magnesium & many
sour over sweet? No worries we’ve got water so you can get a protein boost other superfoods , vitamins and minerals,
you covered! Choose a different flavour without the need for bulky shakers, we have ensured that every Green Protein
daily and take the boredom out of protein blenders etc. What’s more our single flavor has its own unique benefits to uplift
consumption. serving sachets make it super easy to your well-being.
carry it on the go.

Research Ideation Concept

Pestel Analysis

What is a PESTEL Analysis?

A PESTEL analysis is a strategic framework commonly used to evaluate the business

environment in which a firm operates. Traditionally, the framework was referred to as
a PEST analysis, which was an acronym for Political, Economic, Social,
and Technological; in more recent history, the framework was extended to
include Environmental and Legal factors as well.

The framework is used by management teams and boards in their strategic planning
processes and enterprise risk management planning. PESTEL analysis is also a very
popular tool among management consultants to help their clients develop innovative
product and market initiatives, as well as within the financial analyst community,
where factors may influence model assumptions and financing decisions.
Key points from a PESTEL analysis can be incorporated into other industry and firm-
level frameworks, such as Ansoff’s Matrix, Porter’s 5 Forces, and SWOT Analysis.

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Pestel Analysis

Political Factors

Broadly speaking, political factors are those driven by government actions and
policies. They include, but are not limited to, considerations like:

• Corporate taxation

• Other fiscal policy initiatives

• Free trade disputes

• Antitrust and other anti-competition issues

It’s worth noting that even the overhang of potential trade disputes or antitrust issues
can present material risks and opportunities for management teams. Divergent Political Factor Example: A multinational
company closes several facilities in a higher
stances on key platform issues between parties on the left and the right can also
tax jurisdiction in order to relocate operations
make run-ups to elections particularly challenging for a firm’s management team, as somewhere with lower tax rates and/or
the range of possible outcomes can vary considerably depending on election results. greater state funding and grant
opportunities.

Research Ideation Concept

Pestel Analysis

Economic Factors

Economic factors relate to the broader economy and tend to be expressly financial in
nature. They include:

• Interest rates

• Employment rates

• Inflation

• Exchange rates

Many analysts in the financial services sector tend to overweight economic factors in Economic Factor Example: Based on where
their analysis since they’re more easily quantified and modeled than some of the we are in the economic cycle and what
other factors in this framework (which are somewhat qualitative in nature). Treasury yields are doing, an equity research
analyst may adjust the discount rate in their
model assumptions; it can have a material
impact on the valuations of the companies
they cover.

Research Ideation Concept

Pestel Analysis

Social Factors

Social factors tend to be more difficult to quantify than economic ones. They refer to
shifts or evolutions in the ways that stakeholders approach life and leisure, which in
turn can impact commercial activity. Examples of social factors include:

• Demographic considerations

• Lifestyle trends

• Consumer beliefs

• Attitudes around working conditions

Social Factor Example: Post-pandemic,
Social factors may seem like a small consideration, relative to more tangible things like management at a technology firm has had to
interest rates or corporate taxation. Still, they can have a shockingly outsized impact on seriously reevaluate hiring, onboarding, and
training practices after an overwhelming
entire industries as we know them. Consider how trends towards healthier and more
number of employees indicated a preference
active lifestyles have ushered in the evolution of connected fitness technologies, as well for a hybrid, work-from-home (WFH) model.
as many changes to the nature of food products we consume and how these food
products are packaged and marketed.

Research Ideation Concept

Pestel Analysis

Technological Factors

In today’s business landscape, technology is everywhere – and it’s changing rapidly.

Management teams and analysts alike must understand how technological factors
may impact an organization or an industry. They include, but are not limited to:

• Automation

• How research and development (R&D) may impact both costs and competitive
advantage

• Technology infrastructure (like 5G, IoT, etc.)

• Cyber security
Technological Factor Example: A
management team must weigh the practical
The speed and scale of technological disruption in the present business environment and the financial implications of transitioning
are unprecedented, and it has had a devastating impact on many traditional from on-site physical servers to a cloud-based
businesses and sectors – think Uber upending the transportation industry or the data storage solution.
advent of e-commerce revolutionizing retail trade as we know it.

Research Ideation Concept

Pestel Analysis

Environmental Factors

Environmental factors emerged as a sensible addition to the original PEST

framework as the business community began to recognize that changes to our
physical environment can present material risks and opportunities for organizations.
Examples of environmental considerations are:

• Carbon footprint

• Climate change impacts, including physical and transition risks

• Increased incidences of extreme weather events

Environmental Factor
• Stewardship of natural resources (like fresh water) Example: Management at a publicly traded
firm must reevaluate internal record keeping
Environmental factors in a PESTEL analysis will overlap considerably with those and reporting tools in order to track
typically identified in an ESG (Environmental, Social, and Governance) analysis. In fact, greenhouse gas emissions after the stock
it’s widely believed that the addition of environmental factors to the PESTEL exchange announced mandatory climate and
framework evolved from the growing popularity of movements such as CSR ESG disclosure for all listed companies.
(Corporate Social Responsibility) and ESG.

Research Ideation Concept

Pestel Analysis

Legal Factors

Legal factors are those that emerge from changes to the regulatory environment,
which may affect the broader economy, certain industries, or even individual
businesses within a specific sector. They include, but are not limited to:

• Industry regulation

• Licenses and permits required to operate

• Employment and consumer protection laws

• Protection of IP (Intellectual Property)

Example Legal Factors: A rating agency is
Regulation can serve as a headwind or a tailwind for operators. An example headwind assessing the creditworthiness of a
might be increased capital requirements for financial institutions; an example technology firm that has considerable growth
prospects in emerging markets. The analyst
tailwind is if regulation is so heavy in a particular industry (let’s say food production)
must weigh this growth trajectory against the
that it may serve as a protective moat for established operators, creating an additional
inherent risk of IP theft in some jurisdictions
barrier preventing potential new entrants. where legal infrastructure is weak. IP theft
can severely undermine a firm’s competitive
advantage.

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Sachet Mockups

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Bottle mockups

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Flyers

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Social Media

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